Author Archive | Shane Avron

Burying emails is an annual tradition. Try opening any top marketing trends, and you are likely to see the advice “leave email, no one needs it anymore”, which is not completely true. HubSpot research shows that each email generates $36 for a $1 spend. Not bad, isn’t it? Let’s figure out why you shouldn’t abandon […]

It’s hard to believe that just a few decades ago, people were using rotary phones and watching black-and-white TVs. Technology has come a long way in a short amount of time, and it continues to evolve at an alarming rate. There is no doubt that technology has changed the way we live our lives. From […]

The demand for information technology services is increasing in almost all industries, as businesses continue to digitize processes and streamline their operations. In response to this trend, many businesses are implementing new IT strategies and IT departments. However, many small businesses struggle to develop an effective strategy for their needs. With an IT department, small […]

When running a business, you need to understand that there are things that can always go wrong. You also need to understand potential disruptions, risks, and threats for you to be able to implement measures to prevent and eliminate them. Apart from eliminating these risks, understanding them also helps you minimize the negative impact that […]

Social media-driven word-of-mouth marketing has skyrocketed in the past few years. One reason for the growth is the uptake of social media in the last decade. According to statistics, 70% of the American population is on at least one social media platform accounting for seven in every ten individuals. Today, many brands leverage the power […]

The world of business has a way of evolving quickly. If you don’t evolve with it, you risk falling behind competitors who do. But how can you tell the difference between transient fads, and innovations that will change the way business is done forever? While no one has a crystal ball, there are certain practices […]

A business venture may mean different things to different people. For some, it’s a source of financial independence, while for others it’s a sentimental creation, an expression of their innate passion. For them, it’s a timeless and priceless venture that gives them a sense of pride in their accomplishments. So, when they ask, “how do […]

No business can overlook the importance of a content management system (CMS) in today’s digital world. It’s a computer software that allows businesses to create and modify digital content on websites without the need to code it from the grassroots level. When the software application is integrated with cloud computing technology, businesses get access to […]

Leaders are expected to handle the big picture. They start with a project idea and take it to the next level with a dedicated team. A great leader is capable of anything. However, no leader should be in charge of everything. Delegation for projects is a must to ensure maximum efficiency. A strong team is […]

As your company grows, you will inevitably face new challenges and opportunities. How you handle these challenges will determine your success or failure as an entrepreneur. This article will discuss five ways entrepreneurs can properly scale their companies. Following these tips can make the most of your growth and avoid common pitfalls. What Is Scaling? […]

Company cars can be a huge expense for businesses. In this blog post, we will discuss some tips on how to reduce those costs. One of the best ways to save money is to take a look at your company’s policy on company cars. Are employees required to use them for work-related travel? If not, […]

Robotic Process Automation, RPA, has been on the back burner for many business owners for decades. However, today, more businesses than ever before are adopting RPA. If you do not understand what the fuss on RPA is all about, then this article is for you. You won’t want to be left behind once you see […]