flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.

ArchiMate Framework

Enterprise Architecture (EA) is the structured discipline for mapping an organization’s functions, processes, systems, data, and infrastructure into a coherent operating model. Think of it as the organization’s x-ray, blueprint, and strategic GPS rolled into… ArchiMate Framework

Hawkins-Stern Impulse Buy Model

The Hawkins-Stern Impulse Buying Model offers a structured framework for decoding and leveraging unplanned consumer decisions. Impulse buying often bypasses logic, surfacing in moments shaped by emotion, sensory triggers, and context. Unfortunately, traditional data models… Hawkins-Stern Impulse Buy Model

Brand Essence Wheel

The Brand Essence Wheel is a strategic framework that sharpens how organizations articulate who they are, what they stand for, and how they show up in the market. Developed by the Bates Worldwide Agency in… Brand Essence Wheel