Almost every organization strategizes in the hope that it will lead to successful outcomes set by the management. In several cases, strategies fail or are not as successful as they were hoped to be. Strategy is innately complicated, explaining it necessitates intricacy, however executing it demands simplicity. Strategies should essentially be simple enough, for leaders […]
About Mark Bridges
Mark Bridges is a Senior Director of Strategy at Flevy. Flevy is your go-to resource for best practices in business management, covering management topics from Strategic Planning to Operational Excellence to Digital Transformation (view full list here). Learn how the Fortune 100 and global consulting firms do it. Improve the growth and efficiency of your organization by leveraging Flevy's library of best practice methodologies and templates. Prior to Flevy, Mark worked as an Associate at McKinsey & Co. and holds an MBA from the Booth School of Business at the University of Chicago. You can connect with Mark on LinkedIn here.Author Archive | Mark Bridges
Corporate Compliance: Ending Unethical Behavior
Corporate non-compliance is a major issue across the world. Highly public cases involving major corporations point to the fact that the usual descriptions of why business employees perform illegal acts are misdirected. No Compliance Program can completely eradicate unwanted conduct by a few employees. Behaviorally aware programs, however, show potential of realizing the main goals […]
Business Model Diversification
Strategic objectives of all businesses are to propel growth and performance, while simultaneously creating value for customers. While it is customary for managers to emphasize financial performance, effective managers pursue new opportunities in order to create added value. Business Model Diversification allows creation of value, if managed astutely, and can aid managers enhance performance and […]
Digital Maturity Strategy
Go digital or go home. To survive in the Digital Age, organizations must pursue Digital Transformation to not only support strategies and reach customers, but also to modernize and achieve excellence in their internal operations and processes. The pursuit of Digital Maturity is quickly becoming a necessity. Yet, most organizations are unable to properly strategize […]
Account-based Marketing (ABM) Solutions
Account-based Marketing (ABM) solutions are valuable to implement the ABM approach. By using the ABM approach, we can mechanize and trim down the protracted process of finding target accounts and minimize the effort, time, and cost involved in courting these prospective accounts. ABM systems facilitate the stakeholders in creating the most qualified leads, developing tailored […]
Achieving Digital Maturity
Digital Transformation is a matter of survival now for all organizations particularly businesses. Altering organizations to cater to the progressively digital market environments and gaining benefit of the digital technologies to enhance operations are vital objectives for virtually every modern-day business. Digital Transformation is typically more difficult than any Change or Transformation program that an […]
Conversational Account-based Marketing (ABM)
Traditional B2B Marketing typically involves communicating with scores of potential customers in the hopes of making a few of them to interact with your website and initiate conversation about an offering of their interest. In contrast, Conversational Account-based Marketing (ABM) is a proactive, systematic approach to go about Marketing that leaves nothing on chance. This […]
Core Competence Model
With ubiquitous Disruption threatening the technology infrastructure and Operating Models of organizations on a consistent basis, it’s an unrelenting challenge for senior leadership to create an enterprise proficient in introducing offerings in line with customers’ requirements and of desirable utility. This can only be possible by developing competencies compulsory to innovate premium-quality offerings that are […]
Managing Megaprojects
Megaprojects have a significant impact on a country’s economic activity, productivity, social harmony, and environment. Most Megaprojects (estimates put it at 90%) end up being over time and over budget. Such overruns naturally have an impact not only on the finances of a country but other aspects as well. Reason for such overruns consist of […]
Scenario Planning: Oxford Approach
Financial uncertainties, unpredictable national and international scenarios, environmental hazards, and technological breakthroughs have taken organizations by a surprise. This has led many leaders to turn to Scenario Planning in order to come up with multiple possible scenarios—instead of planning and devising strategy for a single possible event. Scenarios encompass plausible, but unpredictably important, situations and […]
Data Valuation
There is abundance of data being generated and stored by organizations across the globe. Data storage is growing at the pace of around 40% per year. Digital assets are of immense value for organizations. However, not too many organizations know the real worth of their data. Technological disruption and adoption of Big Data and Analytics […]
Structured Problem Solving: Modified A3
Solving problems, complex problems at that, involves not only good problem formulation but also a structured approach to complement it. Structured Problem Solving is simply an iterative sequence of framing hypotheses and testing them via controlled experimentation, revamped for the intricacies of the world beyond the laboratory. Structured Problem Solving is a formal, logical, and […]
