flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.

Wardley Mapping

Corporate Strategy is the long-term plan of action for an organization to achieve its goals and objectives in a competitive market. Traditional Strategic Frameworks often focused on fixed, static plans, such as extensive roadmaps or… Wardley Mapping

ArchiMate Framework

Enterprise Architecture (EA) is the structured discipline for mapping an organization’s functions, processes, systems, data, and infrastructure into a coherent operating model. Think of it as the organization’s x-ray, blueprint, and strategic GPS rolled into… ArchiMate Framework

Hawkins-Stern Impulse Buy Model

The Hawkins-Stern Impulse Buying Model offers a structured framework for decoding and leveraging unplanned consumer decisions. Impulse buying often bypasses logic, surfacing in moments shaped by emotion, sensory triggers, and context. Unfortunately, traditional data models… Hawkins-Stern Impulse Buy Model