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About Mark Bridges

Mark Bridges is a Senior Director of Strategy at Flevy. Flevy is your go-to resource for best practices in business management, covering management topics from Strategic Planning to Operational Excellence to Digital Transformation (view full list here). Learn how the Fortune 100 and global consulting firms do it. Improve the growth and efficiency of your organization by leveraging Flevy's library of best practice methodologies and templates. Prior to Flevy, Mark worked as an Associate at McKinsey & Co. and holds an MBA from the Booth School of Business at the University of Chicago. You can connect with Mark on LinkedIn here.

Author Archive | Mark Bridges

DALL·E 2023-12-27 13.23.01

Levers of Control (LoC)

Finding ways to protect organizations from control lapses caused by a creative and empowered workforce has always remained a critical concern for executives. These changing times require ingenuity and adaptability to manage employees.  In highly competitive industries with diverse clientele, companies are heavily dependent on employee imagination and creativity to seize opportunities and meet customer […]

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Cultural Web Model

Organizations that do not define an organizational culture leave the door open for the culture to define itself—which is often fraught with dissatisfaction, toxicity, and misalignment. Corporate Culture, Organizational Culture, or Workplace Culture all share the same meaning.  The term represents the shared beliefs, values, attitudes, and behaviors that describe an organization and its employees. […]

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IT4IT

IT4IT Reference Architecture

The IT4IT framework is a structured and standardized approach to IT management, aiming to optimize the IT value chain, refine service models, empower value streams, and align IT services with organizational objectives. IT4IT offers a roadmap to optimize IT operations, streamline processes, and ensure services align with business needs. Through real-world examples and case studies, […]

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The Kraljic Matrix

The procurement function in most organizations deserves more attention than it gets.  Most executives associated with procurement lack the competencies and perspectives required to identify gaps and effectively manage the function. This paucity of attention and capabilities is a certain path to extinction in this age of abrupt supply and demand shifts, intense competition, material […]

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Growth Hacking Experimentation

Growth Hacking is a buzzword these days.  Conventional marketers often find Growth Hacking Experimentation extremely challenging. However, traditional marketers exercise Growth Hacking Experimentation in their routine activities without realizing it.  For instance, they pre-test variables, carry out A/B testing, and incorporate the results of experimentation into improving the variables or products.  This can be in […]

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AARRR Growth Funnel

Growth Hacking is neither “scoring some quick wins to kick-start growth” nor “breaking into something one should not.”  It is an important element of Marketing aimed at organizational growth. The term Growth Hacking was first coined by Sean Ellis—a startup advisor, angel investor, and entrepreneur—in 2010 to think beyond traditional Marketing and add a methodical, […]

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Lean Startup Methodology

Traditional Startups demand that the entrepreneurs formulate a comprehensive 5-year Business Plan. The approach that traditional startups typically adopt is a linear, effort-intensive, and costly process that necessitates in-depth reflection, planning, and execution with minimal customer interaction and feedback. The approach requires careful deliberation over detailed financial projections during the planning phase to make potential […]

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Service Blueprint

Service represents an intricate, multi-tiered procedure encompassing numerous individuals and technologies that collaborate harmoniously or encounter issues.  In order to foster Innovation and enhance Customer Satisfaction, visualizing every step and participant, from customers to third-party vendors, is essential. This is where Service Blueprints play a crucial role.  Just as the name implies, the Service Blueprint […]

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Stock image 1- Flevy - 4 Actions Framework

4 Actions Framework

A multitude of industry sectors find themselves ensnared in relentless competition as organizations strive vigorously, frequently contending over identical attributes, all the while presenting comparable goods or services. This fiercely competitive environment has clear and accepted boundaries with well-defined competitive rules.  Companies strive to surpass their competitors and capture a larger portion of the product […]

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McKinsey’s Three Horizons of Growth

Organizations undergo different phases of development.  Some reach maturity and then decline over time, whereas others just fade away in the startup phase. A few businesses, however, evade collapse and maintain growth for years.  They keep surprising their customers with novel product or service offerings.  They accomplish this by allocating dedicated resources, investment, time, and […]

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Model-Based Systems Engineering (MBSE)

Model-Based Systems Engineering (MBSE) is a formalized methodology that uses digital models to support the entire lifecycle of complex system development. It provides a single source of truth, ensuring discipline-specific views of the system are created using the same model elements. This fosters consistency and reduces defects associated with document-based approaches. MBSE encourages a systems […]

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TOGAF

TOGAF – The Open Group Architecture Framework

The Open Group Architecture Framework or TOGAF is a comprehensive guide to enterprise architecture, offering a structured methodology for designing, planning, implementing, and governing architectures that align with organizational goals and technology landscapes. The TOGAF framework is built upon 3 interconnected pillars: Enterprise Architecture Architecture Development Method (ADM) Enterprise Continuum The Enterprise Architecture pillar is […]

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