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DESCRIPTION
Whereas "market" and "industry" are often used interchangeably, there are actually distinct terms with different meanings. An industry is comprised of a series of markets. This presentation is focused on market analysis.
This deck also explains a very popular business framework for market analysis called Value Chain Analysis and includes several illustrative examples.
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Source: Best Practices in Value Chain Analysis PowerPoint Slides: Market Definition & Value Chain Analysis PowerPoint (PPT) Presentation, LearnPPT Consulting
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OVERVIEW
ABOUT THE AUTHOR
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies.
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