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flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.
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Editor's Note: Take a look at our featured best practice, Business Plan Template (24-page Word document). Business Plan Template is a tremendous time-saver that lets its users focus on the content of their business plan rather than on format and style. This template has all of the writing of an entire business plan done for you. All you need to do is fill in the appropriate information for your company [read more]
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The great writer Antoine de Saint-Exupéry famously said, “A goal without a plan is just a wish.” This is true of life but it’s particularly true for business professionals who are drawing up a business plan. Our world is buffeted by fickle markets, the whims of consumers and hundreds of other variables. Entering those stormy business waters without a plan is like heading out to sea without a rudder.
If you’re here, though, you don’t need platitudes to be convinced of the importance of a business plan. So let’s skip the pitch and get right to the ways you can make your business plan ready for the real world.
Know Your AudienceBefore you put pen to paper (or fingers to keyboard, as it were), you need to understand who your audience is. There are external and internal business plans; external business plans target lenders and investors while internal business plans give managers and employees a blueprint to the company’s values and goals. Knowing your audience lets you keep the content relevant to the reader, which will make it more effective. A venture capitalist might only be interested in user acquisition costs and growth rates but a lender will want to see things like balance sheets and statements.
This can be the hardest part of any business plan or it can be the most fun. Make it the latter by using a strategy that works best for you. Some love to mind map, where the idea is to draw the core idea in the center, then drawing diverging ideas out of it to form a web. This visual element often helps the brain make connections between ideas and stimulate new ideas.
Others may benefit from the S.W.O.T. (Strengths, Weaknesses, Opportunities and Threats) method:
Whatever method you use, make sure it answers questions like who your market it, how you’ll scale and what consumer need you’ll be meeting.
This is one they might not have taught you while you were getting your business degree. There’s an age-old axiom in writing. “Kill your darlings” means to get rid of things that don’t serve the story, even if you love them. And it’s easy to fall in love with your business ideas when you’re building your business narrative. Unfortunately, loving your business idea won’t make your customers love it. That’s why it’s helpful to take a step back from your idea and look at it with fresh and critical eyes. It’s even more important to be honest with yourself. Consider the worst-case scenario. Take any claims you make to their breaking points. Make sure your goals are realistic. If something doesn’t feel right or hold up to scrutiny, don’t ignore it; address it or toss it. Our next tip might also help you do this.
It may be obvious but you need to do intensive research. Find hard data that could satisfy even the most hardened observer and address questions like these:
If you’re looking for funding, you will live or die by the answers these data provide. Make sure they’re unimpeachable.
Having rock-solid data, a clear vision, a critical eye and no small amount of passion will go a long way toward making your business plan compelling, but it’s not enough. Once you have all of these things, you need to find ways to make them pop for your reader. Here’s how:
Whether you’re just starting your business career or you’ve been around a while, knowing how to design and maintain your business plan will be a critical part of your success, letting you adapt to changing climates or keep your company’s vision on track.
You can download in-depth presentations on Business Plan Example and 100s of management topics from the FlevyPro Library. FlevyPro is trusted and utilized by 1000s of management consultants and corporate executives.
For even more best practices available on Flevy, have a look at our top 100 lists:
These best practices are of the same as those leveraged by top-tier management consulting firms, like McKinsey, BCG, Bain, and Accenture. Improve the growth and efficiency of your organization by utilizing these best practice frameworks, templates, and tools. Most were developed by seasoned executives and consultants with over 20+ years of experience.
