In business it is critical to plan. Yet, the world is constantly changing, and the development of lengthy business plans is no longer regarded as the ?must-do' for every business. Rather, there is significant discussion around a need for a more nimble and innovative business planning approach that offers the direction for a business yet can be updated as the business develops and the environment shifts. This document is an actual example from a business that saw an opportunity in a turbulent environment and wanted a business plan capable of helping them navigate a way forward and to grow their business ? without taking a lot of time time and being out-of-date almost immediately.

Based on simplicity, this document is both an actual example and a template to develop a powerful, though succinct, and impactful business plan on two pages.