price skimming

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Pricing Strategy: To Skim or to Penetrate?

by Flevy
May 29, 2014

Pricing is arguably the most critical component of your marketing mix. It directly drives how your product is positioned and what target segment you go after. Below, we have 5 documents that help you determine… Pricing Strategy: To Skim or to Penetrate?

	What is Business Strategy without proper Execution? Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]			How can we anticipate & manage BIG Organizational Change? This 48-page whitepaper, authored by consultancy Envisioning, provides the frameworks, tools, and insights needed to manage serious Change--under the backdrop of the business lifecycle. These lifecycle stages are each marked by distinct attributes, challenges, and behaviors. [Learn more]
	Want to save hours on your future presentations? We've developed a very comprehensive collection of Strategy & Transformation PowerPoint templates for you to use in your own business presentations, spanning topics from Growth Strategy to Brand Development to Innovation to Customer Experience to Strategic Management. [Learn more]			Do you work in Operational Excellence or Lean Six Sigma? We have compiled a collection of 10 Lean Six Sigma templates (Excel) and Operational Excellence guides (PowerPoint) by a multitude of LSS experts. These tools cover topics including 8 Disciplines (8D), 5 Why's, 7 Wastes, Value Stream Mapping (VSM), and DMAIC. [Learn more]

Pricing Strategy: To Skim or to Penetrate?

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