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Tag Archives | market share strategy

Competitive Advantage as a Market Share Strategy

Contributed by on January 29, 2015 in Strategy, Marketing, & Sales

The ability to create and/or utilize an existing Competitive Advantage to target an enhanced market share, in addition to an organization’s inherent internal capabilities, is more often dependent and determined by the scope, growth, and vitality of the market itself (profitability, etc.), as well as the organization’s relative competitive position and its rivalries with competitors within that market/industry. […]

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