Flevy Blog is an online business magazine covering Business Strategies, Business Theories, & Business Stories.

How to Create Custom Google Maps for Your Business

Editor's Note: Take a look at our featured best practice, Finance Policy Manual Template (24-page Word document). This financial policy manual is suitable for a small business. This manual aims to provide guidance : 1. By ensuring that all staff are aware of finance transactions with the business; and 2. Is a way for finance staff to make consistent decisions. The aim of this manual is to assist in [read more]

* * * *

The most popular method for companies needing to create a map is using the Google Maps mobile application or website. The service does help produce quality maps without requiring a user to know to code. Although this tactic will work well for simple mapping applications, like generating a basic route or mapping out a few points, anyone wanting to customize their map may quickly become frustrated by the limited functionality.

Users have three options to choose from to create a custom Google map. Although developing a custom map may seem complicated, it’s relatively easy. Here are the three ways a user can create custom maps for their business.

Creating a Custom Map within Google Maps

Currently, the Google maps application allows users to create a custom map manually input markers or as a group online. This method is free to use, catering to inexperienced users. To use this method, log into the Google Maps website. Locate the menu on the top left-hand corner, displaying as three lines.

Choose the Your Places option under the menu and select the “Maps” tab from the right-hand side. Users can find the create map button at the bottom of the popup bar. Choose the marker icon you’d like to use. Individuals can add the marker directly to the page on the map creation page. Locate the proper position on the map and select where you’d like to place the tag.

Finally, enter the marker’s name, description, and any attributes when the icon appears. Repeat these steps for all available locations on the map. When finalized, users can customize the look and feel of their map.

How to Customize Your Map Details

If you’d like to customize the appearance of your map, choose the base map button. From there, select the first location, titled “Untitled Map.” This option will let you rename the map. The three dots on the right-hand side will allow individuals to rename the layers.

Creating a Custom Map Using Third-Party Mapping Software

Several third-party mapping programs are available as cloud-based software. These programs integrate custom map functions with many popular mapping applications, like Google Maps. These programs will create a Google map without manually inputting all the data. Most third-party software offers basic map development along with several additional features. Look for mapping software that integrates heat map generation, multi-stop route planners, and radius map tools.

To get started, open the mapping software you’ve chosen. Start by creating a new map. When the mapping application starts, choose the new map option. Enter the name in the popup menu and select continue.

After the map customizer appears, select the data source with your information. The data includes copying and pasting the data, Google sheets or a spreadsheet file. Individuals can manually input the information if none of these options are available.

After uploading all the consumer information, choose the “Place a marker on the map” option. Users that need to add more markers to their map can select the “Add a marker to your map” function. When finished uploading, the map will contain all data previously uploaded.

Creating a Custom Map Using the Google Maps API

Using Google Maps API will remove most limitations pre-established by Google Maps. Arguably the most complicated method of creating a custom map, this option is highly beneficial. Unfortunately, this method requires someone with extensive coding or programming experience. Creating a custom map with API is often time-consuming to implement and develop. The API map is also cost-prohibitive for the average business, especially when a programmer isn’t already on the payroll.

Coders and developers will use the API functionality to integrate custom mapping capabilities and features. Most coders and developers will use JavaScript, HTML, and other programming. Although adding a custom marker to a map isn’t considered extensive, getting started will require experience working with HTML and CSS.

Which Option Works Best?

Unfortunately, choosing the best option for customizing your maps isn’t always the easiest. The Google Maps application is arguably the most cost-effective tactic but faces considerable limitations. A third-party mapping software combines the core functioning of Google Maps with many additional features. API functionality offers complete customization but intermediate levels of experience and cost. API might work long-term for those wanting to complete the entire customization for their map.

25-slide PowerPoint presentation
This presentation introduces a framework for entrepreneurs to use when building and navigating their business from a nascent, startup state to an enterprise with a global footprint. This framework, called the 5 Stages of Business Growth, is based on the fact that all businesses experience common [read more]

Do You Want to Implement Business Best Practices?

You can download in-depth presentations on Small Business and 100s of management topics from the FlevyPro Library. FlevyPro is trusted and utilized by 1000s of management consultants and corporate executives.

For even more best practices available on Flevy, have a look at our top 100 lists:

These best practices are of the same as those leveraged by top-tier management consulting firms, like McKinsey, BCG, Bain, and Accenture. Improve the growth and efficiency of your organization by utilizing these best practice frameworks, templates, and tools. Most were developed by seasoned executives and consultants with over 20+ years of experience.

Readers of This Article Are Interested in These Resources

66-slide PowerPoint presentation
Introducing the Ultimate Business Exit Strategy Framework: Achieve Seamless Transition and Maximize Your Returns Are you a business owner or entrepreneur looking to ensure a smooth and profitable transition out of your current venture? The world of business exits can be complex and daunting, but [read more]

29-slide PowerPoint presentation
28-slide PowerPoint presentation

About Shane Avron

Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.

Complimentary Business Training Guides

Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]

  This 48-page whitepaper, authored by consultancy Envisioning, provides the frameworks, tools, and insights needed to manage serious Change—under the backdrop of the business lifecycle. These lifecycle stages are each marked by distinct attributes, challenges, and behaviors. [Learn more]

We've developed a very comprehensive collection of Strategy & Transformation PowerPoint templates for you to use in your own business presentations, spanning topics from Growth Strategy to Brand Development to Innovation to Customer Experience to Strategic Management. [Learn more]

  We have compiled a collection of 10 Lean Six Sigma templates (Excel) and Operational Excellence guides (PowerPoint) by a multitude of LSS experts. These tools cover topics including 8 Disciplines (8D), 5 Why's, 7 Wastes, Value Stream Mapping (VSM), and DMAIC. [Learn more]
Recent Articles by Corporate Function






The Flevy Business Blog (https://flevy.com/blog) is a leading source of information on business strategies, business theories, and business stories. Most of our articles are authored by management consultants and industry executives with over 20 years of experience.

Flevy (https://flevy.com) is the marketplace for business best practices, such as management frameworks, presentation templates, and financial models. Our best practice documents are of the same caliber as those produced by top-tier consulting firms (like McKinsey, Bain, Accenture, BCG, and Deloitte) and used by Fortune 100 organizations. Learn more about Flevy here.

Connect with Flevy:


About Flevy.com   /   Terms   /   Privacy Policy
© . Flevy LLC. All Rights Reserved.