How Does Your Website Fit Into Your Overall Business Strategy?

Editor's Note: Take a look at our featured best practice, Digital Transformation Strategy (145-slide PowerPoint presentation). Digital Transformation is being embraced by organizations across most industries, as the role of technology shifts from being a business enabler to a business driver. This has only been accelerated by the COVID-19 global pandemic. Thus, to remain competitive and outcompete in today's fast paced, [read more]

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All businesses, whether they’re 100% online or partially, need a digital marketing strategy. While your website is one part of the marketing puzzle, it’s still vital for growth and visibility. That’s because the best startups connect all of their other platforms or advertisements to their site.

Getting Expert Help with Your Website Marketing Strategy

An optimized website will include search engine optimization, PPC ads, and a multichannel game plan. But first, you’ll need to conduct an audit on the current state of your site. But If you aren’t familiar with marketing, you may not be able to get the most out of your site or platforms.

Unless you want to sink a lot of money into ineffective tactics that aren’t producing the amount of organic traffic you want, contact the experts at https://www.onlinemarketinggurus.com/. They can teach you how to produce tangible results and attract more warm leads in record time.

How Your Website Fits into Your Overall Marketing Strategy

Every worthwhile digital marketing plan includes a website that helps small businesses promote and sell their products. However, it’s also the best way to distinguish yourself from competitors.

1. Lead Generation

The lead generation process starts when a visitor clicks a call-to-action on your page or blog post. It can lead them to a landing page, where a form will ask for the user’s contact information. With this information, you can keep selling to them off-site via email or SMS (text) marketing.

Unlike social media, every step of the lead generation process is completely customizable on your website. You can offer everything from ebooks to live chatbots to gain and nurture leads.

2. Builds Credibility

A 2015 Verisign survey proved that 77% of consumers believed a website made a company more credible, and that was at a time when business websites weren’t as common. Now, it’s practically guaranteed that a customer will look up your website online before buying from you.

You can build a brand presence with a website because you aren’t restricted in terms of design, technology, and process. With a bit of coding know-how, you’ll have control over your branding.

3. Supportive Marketing

As mentioned, your website connects to every other part of your marketing strategy. Your social media pages, web advertisements, and local ad spending should include a URL that links customers back to your business. Otherwise, you’ll miss out on potential traffic and sales.

At the same time, your website can also link away from your home page. For example, you may use an affiliate link to supplement your income or partner with another business for visibility.

4. Customer Support

Before the internet, customers had to go to a physical business to ask a question or call a customer service line and wait on hold. But with a site, you can add feedback button, feedback forms, support forums, information sheets, downloadable forms, an FAQ section, email, and a chat function.

With all of these options, your customers only have to wait a few minutes or hours to get a response. In today’s fast-paced world, instant replies are endlessly valuable to your buyers.

5. Competitive Advantage

Customers want to be informed before they make a purchase. Without a website, you risk losing business to other similar companies that sell the same products and services. That’s because Google will link them to a site that better matches with their search inquiries or product needs.

To make sure your potential customers find you, you’ll need a website that links relevant keywords to your blog posts, FAQ pages, product pages, landing pages, and home page.

Want to Achieve Excellence in Customer-Centric Design (CCD)?

Gain the knowledge and develop the expertise to become an expert in Customer-Centric Design (CCD). Our frameworks are based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. Click here for full details.

In the modern Digital Age, advances in technology and communication, combined with the explosive growth in data information, have given rise to a more empowered global customer. Recent economic and political events highlight the need for organizations to understand how consumers view the world and the most important attributes for their purchasing decisions.

Thus, increasingly more organizations are seeking to invest and focus on Customer-centric Design. A clear understanding of customer needs and behaviors across the organization will help drive profitable growth strategies and provide the confidence to invest in opportunities at a time when staying within budget can be extremely difficult.

Learn about our Customer-Centric Design (CCD) Best Practice Frameworks here.