flevyblog

Flevy Blog is an online business magazine covering Business Strategies, Business Theories, & Business Stories.
MANAGEMENT & LEADERSHIP STRATEGY, MARKETING, SALES OPERATIONS & SUPPLY CHAIN ORGANIZATION & CHANGE IT/MIS Other

6 Books That Will Help Your Startup

Editor's Note: Take a look at our featured best practice, Five Stages of Business Growth (25-slide PowerPoint presentation). This presentation introduces a framework for entrepreneurs to use when building and navigating their business from a nascent, startup state to an enterprise with a global footprint. This framework, called the 5 Stages of Business Growth, is based on the fact that all businesses experience common [read more]

* * * *

It’s often said that life is the best teacher. When it comes to business, nothing could be truer. However, some things are easier to deal with if you learn from someone else. Reading books by people who have been through what you’re going through will save you time, money, and stress.

This is something most successful entrepreneurs and CEOs know and often advocate for. For example, Warren Buffet reads 8 hours a day, Bill Gates reads one book per week, and Oprah Winfrey reads one book every month.

As a startup owner, it’s recommended that you become a student of business, whether it’s in a classroom or not. This means you should read books and seek sound advice from successful entrepreneurs the same way that college students seek their professors out for guidance.

If you happen to be a business management major, reading all these books in addition to your coursework could be draining. It’s understandable. As human beings, we can’t do it all. That being said, you can search ‘write my essay for me cheap’ if you’re looking for help with school work or simply click the link provided. Not only is it affordable, but it will free you up to read the amazing books mentioned in this article.

Best Books for Marketing

Starting a business is just the beginning. The real work comes in when you need to perform market research, employ marketing techniques, bookeep, brand, and so on. Here are a couple of classics that will help in that process.

The Icarus Deception by Seth Godin

In the Greek myth this book is named after, the main character flew too close to the sun, which melted his wings, and fell into the sea. We’ve been told the moral of the story is to not be too ambitious. In The Icarus Deception, marketing guru and best-seller Seth Godin, provides an alternative moral of the story.

Godin argues that because we’re often warned not to ‘fly too high,’ as a result we wind up flying too low. Although he speaks mostly about artists, Godin’s advice is helpful to startup founders who are learning how to market their companies. The main takeaway is that marketing is about forming a connection with people. It’s not about manipulations or ‘hacks,’ but about starting a conversation, solving a problem, and being genuine.

In the author’s own words, “It’s easy to market and manipulate your way into the quick smile or the Broadway-theater obligatory standing ovation. What’s more difficult is to do the less-congratulated work of getting under someone’s skin, of changing the conversation, and of being missed when you’re gone.”

Influence: The Psychology of Persuasion by Robert B. Cialdini

In Influence, Cialdini offers Six Principles of Influence. These are:

  1. Reciprocation
  2. Commitment and consistency
  3. Social proof
  4. Liking
  5. Authority
  6. Scarcity

Although it was first published in 1984, Cialdini’s principles remain evergreen. They explain the six factors people consider when trying to make a quick decision. He further explains that fortifying your product with these principles will persuade clients to buy it at a faster rate.

Best Books for Branding

When you see a checkmark on the side of a shoe, what brand comes to your mind? How about when you see a mermaid on a coffee cup? Branding is what takes a product from being one among many to being recognizable. Branding helps you stand out from your competition, tell your story, and connect with the right people.

Positioning: The Battle for Your Mind by Al Reis and Jack Trout

In Positioning, marketing strategists Al Reis and Jack Trout teach the reader how to get their message across in a world that’s oversaturated with messages. It’s a psychological playbook on how to position yourself in your audiences’ minds. The authors argue that the easiest way to get a good position is to be the first company that provides a specific service or good.

As a startup, you already have a leg up in that category. In case you have competitors, this book also teaches you how to identify your strengths and weaknesses, as well as those of your competitors.

Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

Corporate culture has a bad reputation of being selfish, money hungry, and even evil. Take a look at popular TV tropes about them, and you’ll get the gist. Tony Hsieh, CEO of Zappos and venture capitalist, takes a different approach to corporate America in his book Delivering Happiness.

Rather than focusing on money, Hsieh advocates for making the people around happy and cultivating a culture in the company. The book is written from the first person, and shows how Hsieh followed his passion, which he believes eventually led him to success.

Best Books for Leadership

Harry S. Truman once said that, “Not all readers are leaders but all leaders are readers.” Leadership is a crucial part of running a startup. The right leadership can usher it into success, while the wrong leadership can crash the ship.

The Hard Thing About Hard Things by Ben Horowitz

Do you know the saying, “it’s lonely at the top”? Turns out it’s true. As the founder of a startup, there will be moments you’ll feel all alone. In The Hard Thing About Hard Things, Ben Horowitz offers insight into the tough decisions a CEO must make. It’s one of the most recommended business books to entrepreneurs because of Horowitz’s willingness to be vulnerable and authentic.

He tells it like it is: there will be hard times and no amount of planning will ever prepare you for what it’s like to build a business from the ground-up. In an ironic twist, he writes, “The only thing that prepares you for running a company is running a company.” Despite this, Horowitz shares some lessons he’s learned along the way.

Shoe Dog: A Memoir by the Creator of Nike by Phil Knight

Here’s a serious question: why wouldn’t you want to read a business book written by one of the most successful businessmen in the 21st Century? Shoe Dog, written by Phil Knight himself, documents the sacrifices it took to turn Nike into the international conglomerate it is today. It takes place between 1962-1980, which is the time it took Phil to travel around the world to build the Nike brand.

Apart from Knight’s autobiography, Shoe Dog also gives insight into his leadership style. Along the way, he demonstrates the respect he holds for his employees and their opinions.

Conclusion

As a startup founder, there are several things to think about. Marketing, branding, and leadership are a few worth mentioning. It’s impossible to learn everything on your own, so it’s best to read books and seek sound guidance from trusted mentors.

Excel workbook
New Version - Massive Update !! This updated version of the previous template is almost a completely new model including new assumptions, new Setup Reports and new and updated Output Reports. Creating a financial plan is the roadmap that lays out the path for your company's future financial [read more]

Do You Want to Implement Business Best Practices?

You can download in-depth presentations on Entrepreneurship and 100s of management topics from the FlevyPro Library. FlevyPro is trusted and utilized by 1000s of management consultants and corporate executives.

For even more best practices available on Flevy, have a look at our top 100 lists:

These best practices are of the same as those leveraged by top-tier management consulting firms, like McKinsey, BCG, Bain, and Accenture. Improve the growth and efficiency of your organization by utilizing these best practice frameworks, templates, and tools. Most were developed by seasoned executives and consultants with over 20+ years of experience.

Readers of This Article Are Interested in These Resources


81-slide PowerPoint presentation
This guide is about Change Before Strategy (CBS). It is about sophistication and peak performance for startups. It is very useful to startups and entrepreneurs, but indeed to all private and government institutions supporting startup work, e.g. incubators, accelerators, hubs, technology [read more]


 
81-slide PowerPoint presentation
 
 
56-slide PowerPoint presentation

About Shane Avron

Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.


Complimentary Business Training Guides


Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]

  This 48-page whitepaper, authored by consultancy Envisioning, provides the frameworks, tools, and insights needed to manage serious Change—under the backdrop of the business lifecycle. These lifecycle stages are each marked by distinct attributes, challenges, and behaviors. [Learn more]

We've developed a very comprehensive collection of Strategy & Transformation PowerPoint templates for you to use in your own business presentations, spanning topics from Growth Strategy to Brand Development to Innovation to Customer Experience to Strategic Management. [Learn more]

  We have compiled a collection of 10 Lean Six Sigma templates (Excel) and Operational Excellence guides (PowerPoint) by a multitude of LSS experts. These tools cover topics including 8 Disciplines (8D), 5 Why's, 7 Wastes, Value Stream Mapping (VSM), and DMAIC. [Learn more]
Recent Articles by Corporate Function

  

  

  

  

  

The Flevy Business Blog (https://flevy.com/blog) is a leading source of information on business strategies, business theories, and business stories. Most of our articles are authored by management consultants and industry executives with over 20 years of experience.

Flevy (https://flevy.com) is the marketplace for business best practices, such as management frameworks, presentation templates, and financial models. Our best practice documents are of the same caliber as those produced by top-tier consulting firms (like McKinsey, Bain, Accenture, BCG, and Deloitte) and used by Fortune 100 organizations. Learn more about Flevy here.
  


OUR CORE OFFERINGS
Flevy Marketplace: Top 100
· Strategy & Transformation
· Digital Transformation
· Operational Excellence
· Organization & Change
· Financial Models
· Consulting Frameworks
· PowerPoint Templates
FlevyPro (Subscription Service)
KPI Library
Streams (Functional Bundles)
Flevy Executive Learning (FEL)
PowerPoint Services

FREE Resources

About Flevy
Management Topics
Marcus (AI-Powered Consultant)
Partner Program
LinkedIn Influencer Marketing
FAQ / Terms / Privacy / Blog
Contact Us: support@flevy.com



CONNECT WITH US!
       
TOP 100 TRENDING TOPICS
Acquisition Strategy
Agile
Analytics
Artificial Intelligence
Balanced Scorecard
Best Practices
Big Data
Breakout Strategy
Business Continuity Planning
Business Plan Financial Model
Business Transformation
CMMI
COBIT
Change Management
Cloud
Communications Strategy
Company Financial Model
Competitive Advantage
Competitive Analysis
Consulting Frameworks
Continuous Improvement
Core Competencies
Corporate Culture
Cost Reduction Assessment
Customer Experience

BROWSE BY FUNCTION
Strategy, Transformation, & Innovation
Digital Transformation
Operational Excellence and LSS
Organization, Change, & HR
Management Consulting

Customer Journey
Customer Service
Cyber Security
Data Privacy
Decision Making
Digital Marketing Strategy
Digital Transformation
Digital Transformation Strategy
Due Diligence
ESG
Employee Engagement
Employee Training
Enterprise Architecture
Growth Strategy
HR Strategy
Hiring
Hoshin Kanri
ISO 27001
ITIL
Information Technology
Innovation Management
Integrated Financial Model
Kaizen
Kanban
Key Performance Indicators

ADDITIONAL RESOURCES
Business Strategy Frameworks
Case Studies
Consulting Training Guides
COVID-19 Trend Data
Digital Transformation
Financial Advising Services (FAS)

Knowledge Management
Leadership
Lean
Lean Manufacturing
Logistics
M&A (Mergers & Acquisitions)
Manufacturing
Market Research
Marketing Plan Development
Maturity Model
McKinsey PowerPoint
McKinsey Templates
Operational Excellence
Organizational Change
Organizational Design
Performance Management
Post-merger Integration
Pricing Strategy
Process Improvement
Process Maps
Procurement Strategy
Product Launch Strategy
Product Strategy
Project Management
Quality Management


Free Resources
KPI Library
Lean Management
Lean Six Sigma Training Guides
Marcus Insights
Operational Excellence

Real Estate
Remote Work
Restructuring
Risk Management
Robotic Process Automation
SWOT
SaaS
Sales
Scrum
Service Design
Six Sigma Project
Social Media Strategy
Strategic Planning
Strategic Thinking
Strategy Development
Supply Chain Analysis
Sustainability
Target Operating Model
Team Management
Total Productive Maintenance
Value Chain Analysis
Value Creation
Value Stream Mapping
Visual Workplace
Workplace Safety


Product Strategy
Small Business Owner
Startup Resources
Strategic Planning
Strategic Planning Process
Value Innovation Strategy


© 2012-2024 Copyright. Flevy LLC. All Rights Reserved.