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About Shane Avron

Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.

Author Archive | Shane Avron

4 Strategies to Increase Workplace Collaboration

When you enable employees to collaborate freely, you set the stage for business growth. Many people don’t feel like their employer facilitates collaboration, however—in a worldwide survey on workplace communication conducted by Queen’s University, 39 percent of respondents felt their organization didn’t collaborate enough. These findings indicate a desire to work together and communicate effectively, […]

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Better Business We Learned from the Creators of ‘South Park’

Great TV shows have creators who spend many hours of many days perfecting every detail of every show before it’s taped. And then there are the co-creators of “South Park,” who do the whole thing in a week. Matt Stone and Trey Parker are the brains and voices behind the wildly popular TV cartoon series […]

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Break the Habit: 4 IT Codes That Can Hurt Your Business

Whether you’re a startup or a seasoned business, your IT team is as close to the heart of your everyday functionality as it gets. Making sure your IT team is on the up-and-up is always good for business. An IT person faces many challenges each day to maintain the business and help it establish itself […]

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Creating an Unforgettable TV Advertising Campaign: 4 Tactics We Like

What goes into making a great TV ad campaign? Today’s viewers are savvy to marketers and their tactics, and advertising execs must become even more creative to draw in consumers. Here are some of the creative ingredients that lead to a great TV commercial: Use a Quirky Spokesperson Humor is, obviously, a good way to […]

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3 Ways to Easily Increase Employee Productivity

There are many ways to increase productivity and employee satisfaction in the workplace. From the layout to the design to the office decorations to the company culture, all of these areas affect how employees feel and how they work. Here are just a few things to consider: Decorate With Plants Researchers have concluded that adding […]

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4 Excel Functions Every Business Professional Needs to Know

Microsoft Excel is powerful. You can use Excel to solve simultaneous differential equations, develop financial statements and run a statistical analysis on large data sets. The power of the program comes down to the user’s creativity and the software’s copious functions and formulas. With the introduction of Excel on the new Apple iPad Air, you can […]

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Build a World-Class Customer Service Team Now

A product is a tangible thing. From the framework of relationship marketing theory, a product can never create or maintain a connection. This ability to develop long lasting relationships falls to the customer service team. Customer care is more than simply fixing problems. It is establishing a continual link between your customer and your business. […]

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Four Lesser-Known Websites that Help Deliver a Big PR Punch

As a business owner, you are always searching ways to get your company name into the public eye. While you might be tempted to focus on major news organizations and perhaps working with a high priced public relations firm, there are plenty of lesser-known but reputable websites that can help you boost your PR. For […]

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5 Social Media Mistakes You’re Probably Making Right Now

Savvy dreamers have been creating their own businesses for as long as there’s been a reason to trade with others. Those owners who rose above their peers did so because they better understood their communities and the needs of their customers. Today, learning how to turn your venture into a successful small business is still […]

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Top Tech Tools to Get Organized, Boost Productivity & Improve Business Operations

Digital devices and tools enable business owners and entrepreneurs to do things better, faster and cheaper, in our personal and at-work lives. But don’t let “shiny object syndrome”—the state of distraction caused by every cool gadget and tech trend that comes down the pike—keep you from using the best digital tools. These tools should be carefully curated […]

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BYOD in the Workplace: Mitigating the Risks, Reaping the Rewards

The data management firm SailPoint found in its 2013 Market Pulse survey that 82 percent of large companies (those with 5,000-plus employees) have some sort of bring your own device policy. Cisco reported in its 2012 report, “BYOD: A Global Perspective,” that U.S., Asian and Latin American firms are the most receptive to BYOD policies, […]

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A Mobile Strategy That Helps Your Business Evolve

An IBM/Oxford Economics survey of businesses around the world reports that 81 percent of them see mobile capabilities as changing the way they do business. Maintaining a mobile strategy is not easy, but the returns in attracting customers and increasing your employee productivity might be worth it to your company. Here are few considerations when planning your […]

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