A lot has been written about brand personality, but for companies focused on creating the best product or service in their industry, crafting and showing your personality can seem like an unnecessary undertaking. So why take on the extra task? The answer is simple: to increase your revenue. A brand personality is the set of […]
About Shane AvronShane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.
Author Archive | Shane Avron
Thanks to Mark Zuckerberg, a seemingly endless number of security breaches and GDPR taking effect, data governance is rarely out of the news. A sound data governance process is at the heart of corporate best practice, customer trust and compliance with local and international law. As Garth Laird, CEO at ZAP, says, Data governance has […]
With the deadline for compliance with the European General Data Protection Regulation (GDPR) coming ever closer, you may be wondering how it is going to affect your corporate events. Designed to streamline the current legislation, the GDPR is intended as a means to address and provide for the personal data concerns of private individuals. For […]
A job interview is like a first date: a nerve-wracking and often awkward dance of getting to know each other to see if you are as good of a match in real life as you seem to be on paper. But when you take out the face-to-face element and instead have to interview via phone, […]
Once your small business has opened its doors, you’re going to want to ensure that you are investing in all areas in order to maintain success. As you begin to expand and grow, there are different areas that your initial business plan may not have covered and investing in these can provide you with a […]
A business is an exciting way of making a living, expressing your creativity and ultimately leaving your mark on the world. However, with the Bureau of Labor Statistics reporting that 70% of businesses fail in five years, they are not a simple undertaking. One of the most frequently cited causes for business failure is a lack of […]
As a small business owner, you know that it’s wise to put a lot of effort into ensuring your business finances are running smoothly. Without keeping a close eye on business turnover, particularly during the early stages, you risk damaging or even losing your company before it can begin to reach its full potential. In […]
Security should always be a top priority for business owners, both in terms of your physical building security and online security. As a business owner your office, and the data stored on your computer systems, are often the site of your most valuable possessions. Theft is a serious threat to any business, and can happen […]
There’s a very wise old saying about keeping your business and private lives separate, and it’s something most people will try and do as much as possible. If you run your own business though, it can be tricky to separate the two quite as effectively, and many business owners can find it hard to switch […]
Costs matter greatly when there’s a business to run. Successful business people know this and consider it to be an important factor. It may be easy to keep an eye out on the costs and watch over every dollar spent when the business is small but things begin to get out of hand once the […]
Risks exist in all types of business, and without some element of risk, there is no business! It might be straightforward to identify these risks, but how do you plan to prepare should the risk become a devastating reality? Effective risk management can help save your business money, regardless of the steps you take to […]
The business world has always been cutthroat and unforgiving, but in the current climate it is even more so. In times of economic volatility and uncertainty, it is important that businesses shore up their financial positions so that they can be somewhat shielded from potential market volatility. For large corporations, there are a range of […]
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