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About Shane Avron

Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.

Author Archive | Shane Avron

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Why Every Large Corporation Should Have a Librarian on Staff

As the director of a large corporation, what is your reaction when you are advised that you should have a librarian on staff? Most of us still conjure up the image of a spinsterly older woman with granny glasses halfway down her nose, and the ever-ready admonishment to “Hush, people are reading.” Actually, today’s librarian […]

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Why Public Relations is Important in a Modern Business

Have you ever wondered why some businesses worry so much about public relations and how it can benefit your business? It’s an area that could change your company for the better and change the way other people view your organization. Below are some of the main reasons why PR is so important in today’s business […]

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2017: The Year of Video Marketing [INFOGRAPHIC]

We’ve seen a lot of changes occur in the internet marketing landscape over the years. Ever since brands started to use internet marketing instruments more actively, a lot of notable internet marketing instruments became the most widely used tools in various campaigns. SEO and content marketing are still the two most popular instruments brands use […]

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The Key to Starting a Successful Non-Profit Health Clinic

Unless you have ever started a business of any kind, you may be among millions of Americans who simply have misconceptions about what a ‘non-profit’ really is. Most of us understand the term to mean that a not-for-profit organization isn’t supposed to make a profit, any kind of profit whatsoever. That just isn’t true! The […]

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4 Ways to Make Any Office Space More Impressive

Common sense and numerous marketing studies confirm that clients are typically more receptive with a professional environment. Of course, in business it’s normal to judge a book by its cover, and if a company is operating out of a shabby cubicle centre in a building that looks abandoned it’s not going to be nearly as […]

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How to Start Your Own Driving School

With self-driving cars already on our roads today, driving seems to be an endangered skill much like horse riding became 100 years ago. However, it’s going to be some time before that actually happens and currently many people still want to learn how to drive correctly. This makes starting a driving school a very lucrative […]

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Why Entrepreneurs Should Get an MBA

If you are hoping to launch your own business, you’re probably aware that there are no official educational requirements in order to do so, much unlike other careers in the business industry. However, with the business world becoming much more competitive and starting a business becoming more attainable for many people, many entrepreneurs are finding […]

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What You Need to Start a Business

Starting a business is an exciting idea. You could be working for yourself on your own time and doing the things that you love. There are a few things you need to have before you start up a business, however: An Idea The very first thing you’re going to need is obviously an idea. What […]

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Tips for Keeping Your Branding Consistent on Social Media

With social media quickly becoming the top way for businesses to brand themselves, attention must be paid in keeping your branding consistent and on message. The last thing you want to do is leave followers/visitors confused by your social media posts. Instead it’s about engaging with people, building brand awareness, and growing your client/customer base. […]

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3 Powerful Frameworks for Analyzing the Competitive Landscape

It goes without saying that understanding the competitive landscape is crucial to identifying competitors and succeeding in the market.  Consulting firms, such as Corporate Business Solutions Reviews, and academic strategists over the years have studied countless organizations and derived several competitive analysis frameworks.  A few examples include: Porter’s Five Forces Industry Lifecycle Analysis Strategic Groups […]

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Why You Should Invest in Your Employees’ Education

Any successful business owner or senior level manager will know that investing in employees is essential to the smooth running and the success of their business. Taking the time to invest in your employees ensures a high level of employee satisfaction, something which can often be necessary in order for the company to be productive, […]

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A Look at the Processes the Cloud Is Streamlining

Cloud technology has dramatically changed the way that businesses operate, and the way that workers and students keep track of, back up, and share their files with others. If you want to take a closer look at the processes that the cloud has been streamlining, keep reading to learn more. Improved, Efficient Business Sales Between […]

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