Consumers don’t make purchases based on logic, they make them based on their emotions. This was a key philosophy of the late Zig Ziglar, the superstar salesman who went on to become a leading motivational speaker and trainer. This means that if you want to ensure as many of you first-time customers as possible remain […]
About Shane AvronShane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.
Author Archive | Shane Avron
No matter how dedicated and hard-working you are in your career, sometimes it can seem as if your efforts are leading down fruitless paths. Like most other aspects of life, productivity is hugely important for creating a more solid base from which a business can operate. Without people who possess strong ambition and efficiency, it […]
There’s a reason so many businesses rely on policies and procedures to run their company. It’s a smart way to complete the work and makes less room for mistakes. While it’s definitely an adjustment to how you normally proceed, the benefits are well worth a little time spent upfront getting it all organized. It’s too […]
You’ve got a business and a brand that’s making money. What more could you want? It’s easy to assume that if something is successful now, it will stay successful. Tempting though it might be, avoid resting in the comfort of complacency for too long. Short-sightedness when things are going well can lead to failure in […]
The workplace is constantly evolving due to factors from demographic shifts to technology. What employers are looking for has shifted, both in terms of soft skills and technical skills. Here are four traits business employers look for in potential employees. We’ll also discuss why these things are so valued by employers and how to demonstrate […]
Having an e-commerce platform is part and parcel of any successful business operation. At present, online retail growth is three times faster than the entire retail industry in general. The Business Insider estimates that e-commerce sales will amount to $436 billion by the end of this year, a number that is projected to grow by […]
If there is one thing which can always be said of government is that they never make things easy on private citizens and corporations alike. It isn’t that they are trying to enact laws that are meant to be tricky, yet they almost always will be unintelligible due to the legal jargon wrapped around each […]
We all love getting something for nothing and it is often said that the best things in life are free and that free food tastes better than food that you’ve paid for. Most of us would agree with these sentiments. Free giveaways or free prizes from contests might seem counterproductive for a business that is […]
WordPress development unfortunately ranges from the amateur selling themselves as a developer to true developers. It can be hard for businesses to tell the true developers from the amateurs. However, there are steps you can take to simplify WordPress development and ensure the job is done right. Here are a few tips on how to […]
It’s that time of year once again where the holidays are upon us and it’s time for that year-end office Christmas party. Office Christmas parties are notorious for giving employees a chance to relax after a year of hard work, celebrate the season, and look forward to the year ahead. While this is all wonderful […]
It’s always said that the healthcare professional is usually in a state of crisis. Often, the reason is a lack of nursing staff, which is the same reason that has been bandied about for decades. However, with the advent of so many baby boomers getting to pensionable age over the next fifteen years, clinics, hospitals, […]
There is a misconception among businesses owners that print marketing materials are obsolete. To a certain extent, print has been superseded by digital marketing, but print magazines are not yet consigned to the dustbin of history. There is still a market for printed materials and print brochures definitely have a place in any marketing campaign. […]
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