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About Shane Avron

Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.

Author Archive | Shane Avron

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Promoting Wellness at Work

Wellness isn’t a particularly new craze that has swept the younger generations. Its principles have been around for thousands of years, with the added difference that modern life has more of an impact on mental health nowadays than ever before. Chronic stress leads to physical symptoms such as ulcers, high blood pressure, insomnia, exhaustion, and […]

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3 Digital Marketing Strategies for Your E-Commerce Store

If you want your e-commerce venture to be a success, you need to adopt some basic marketing strategies. You may have the best-looking website on the internet, with the greatest design and the absolute best in content, but without the right marketing strategy, consumers simply aren’t ever going to see it. Digital marketing has become […]

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Are You Micromanaging Your Employees? Here’s How to Stop

Micromanaging is one habit employees detest. Micromanaging can sometimes cause rebellion in the workplace and may even cause employees to slack. As a manager, you may be a perfectionist which fuels your need for micromanaging. However, this can be quite catastrophic for the business. If you know you micromanage your employees, here are a few […]

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Strategies to Improve Wellness at Work

Many people spend a lot of their time working to earn a living. Seeing as the average workday is eight hours, that’s at least 40 hours a week without including the commute to and from work as well as overtime or weekends. Seeing as so much time and effort is spent at work, it is […]

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Ways to Reduce Your Business’s IT Costs

Every business is constantly striving to find cost savings in any way it can in order to squeeze a little extra onto the bottom line or present a better value proposition to customers. One area that can so often turn into a money pit is IT. Without doubt, there is barely a company left on […]

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Marketing a Local Contracting Business: Here’s What You Need to Know

The home construction and renovation industry are booming right now. Despite several uncertainties in the economy, the market is growing at a steady pace and the real estate market is seeing the same level of growth. Aside from individual homeowners making improvements to their properties, there are also real estate investors seeking to add value […]

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How to Keep Your Business Secure

When you run a business, one of your top priorities should be keeping the premises and the information that your company holds secure. Having secure data and software is extremely important and any sort of security breach can cause you a lot of problems in the long-run. In this article, we will discuss some of […]

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Where a Corporate’s Focus Should Be According to Millennials

A substantial 73% of millennials are willing to pay more for goods if the origin was sustainable. Considering that millennials now make up a significant proportion of the market, it’s imperative that corporates tailor their strategies to incorporate the number one focus any corporate in today’s world should focus on: sustainability. But it’s about more than just […]

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4 Ways to Show Your Brand’s Personality

A lot has been written about brand personality, but for companies focused on creating the best product or service in their industry, crafting and showing your personality can seem like an unnecessary undertaking. So why take on the extra task? The answer is simple: to increase your revenue. A brand personality is the set of […]

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The Whys and Hows of Automating Your Data Governance

Thanks to Mark Zuckerberg, a seemingly endless number of security breaches and GDPR taking effect, data governance is rarely out of the news. A sound data governance process is at the heart of corporate best practice, customer trust and compliance with local and international law. As Garth Laird, CEO at ZAP, says, Data governance has […]

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How the GDPR Will Impact Corporate Events

With the deadline for compliance with the European General Data Protection Regulation (GDPR) coming ever closer, you may be wondering how it is going to affect your corporate events. Designed to streamline the current legislation, the GDPR is intended as a means to address and provide for the personal data concerns of private individuals. For […]

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4 Ways to Make an Excellent Impression During a Phone Interview

A job interview is like a first date: a nerve-wracking and often awkward dance of getting to know each other to see if you are as good of a match in real life as you seem to be on paper. But when you take out the face-to-face element and instead have to interview via phone, […]

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