Key Steps for Selecting Market Research Vendors PPT

This PPT slide, part of the 109-slide Market Research Method PowerPoint presentation, outlines a series of essential steps to follow after selecting a market research vendor. It emphasizes the importance of formalizing agreements and ensuring clarity in communication to facilitate a smooth research process.

First, obtaining a finalized written copy detailing cost and timing is crucial. This ensures that both parties have a clear understanding of the financial and temporal commitments involved. Next, having the vendor sign a confidentiality agreement is highlighted, which is vital for protecting sensitive information throughout the research process.

The slide then instructs to send the vendor a copy of the survey as soon as it is finalized. This step is critical to ensure that the vendor is aligned with the research objectives and can prepare accordingly. If the survey is conducted via Computer-Assisted Telephone Interviewing (CATI), it's necessary to check the vendor's programming closely. This ensures that the survey is executed correctly and that any technical issues are addressed before data collection begins.

For surveys conducted on paper, the slide advises careful proofing of the reformatted version. This step is essential to confirm that all questions and skip patterns have been accurately transferred, which can significantly impact data quality. Finally, providing the vendor project manager with both written and verbal instructions regarding the number of completed interviews and quotas is crucial for tracking progress and ensuring that the research stays on target.

These steps collectively underscore the importance of thorough preparation and clear communication in the vendor selection process, ultimately contributing to the success of the market research initiative.

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Market Research Interviewing