Explore this comprehensive industry analysis training deck, crafted by ex-consultants, covering metrics, data collection, and strategic insights for CEOs.
This product (Industry Analysis) is a 63-slide PPT PowerPoint presentation slide deck (PPT), which you can download immediately upon purchase.
This deck is a training presentation of a leading consulting firm for new hire regarding industry analysis.
The contents include:
• Industry analysis in the context of corporate strategy
• Starting point: Key questions/issue tree/research plan
• Determine relevant industry metrics and aspects
• Collect data and present them graphically
• Apply key analysis models/framework
• Evaluate implications and derive insights
• Industry analysis case examples (insurance, consumer products, retail)
See also "Competitive Analysis"
This presentation provides a comprehensive approach to understanding the major forces driving industry change. It covers essential industry dynamics issues that are crucial for CEOs, such as macroeconomic forces, competition nature, profitability trends, and potential profit sources. The deck also delves into the XYZ approach to industry analysis, offering a structured methodology for evaluating industry metrics and aspects.
Choosing the right industry metrics is a challenging task due to the vast number of relevant factors. The presentation outlines a universe of possible industry metrics and aspects, including industry trends, environmental trends, customer/consumer trends, and the position of the client in the industry. This ensures a thorough analysis that captures all critical dimensions of the industry landscape.
Once the relevant metrics are determined, the next step is data collection. The presentation highlights various data collection options, considering relative accessibility and cost. It emphasizes the importance of using both internal and external sources, such as client interviews, expert interviews, and government agencies, to gather comprehensive data.
The presentation also addresses the use of the Internet as a valuable source for low-cost information about the economy, industries, competitors, and products. However, it cautions against the quality of Internet data and provides a list of the best Internet data sources, including search engines like Yahoo, Alta Vista, Google, and Dogpile, to ensure reliable and relevant information.
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Industry Analysis, Environmental Analysis, External Analysis, Environmental Assessment PowerPoint Slides: Industry Analysis PowerPoint (PPT) Presentation Slide Deck, Documents & Files
This PPT slide focuses on the process of selecting relevant metrics and aspects for industry analysis. It emphasizes that analyzing all available industry metrics is often unnecessary and ineffective, suggesting that a more targeted approach is essential. The criteria for selection are clearly outlined, including project focus or key questions, hypotheses, prior knowledge of key industry developments, and knowledge gaps.
The first criterion, "Project focus/key question," indicates that the analysis should align closely with the specific objectives of the project. For instance, if the project centers on channel strategy, the analysis should prioritize metrics related to distribution channels, while still considering other relevant categories.
The second criterion, "Hypotheses," highlights the importance of formulating hypotheses regarding the relationships between industry trends and strategic outcomes. This suggests that metrics should be selected based on their relevance to these hypotheses, ensuring that the analysis is both focused and actionable.
The mention of "Prior knowledge of key industry developments" points to the necessity of leveraging existing insights to guide the analysis. Teams should be aware of which industry aspects are undergoing significant changes, as this knowledge can direct attention to the most pertinent metrics.
Lastly, "Knowledge gaps" serves as a reminder that the analysis should also address areas where the client or team lacks understanding. This ensures a comprehensive approach that not only reinforces existing knowledge, but also uncovers new insights.
Overall, the slide provides a structured framework for narrowing down metrics in industry analysis, ensuring that efforts are concentrated on the most impactful areas. This approach ultimately enhances the effectiveness of strategic decision-making.
This PPT slide presents an analysis of the drug retail industry through a structured matrix, illustrating the evolution of competitive dynamics over time. It categorizes the industry into 4 quadrants based on 2 axes: the number of ways to compete and the degree of specialization.
In the top left quadrant labeled "Fragmented," the past state of the industry is depicted. This quadrant highlights a market characterized by numerous small players competing across various dimensions such as convenience and pricing. The implication here is that competition was diverse, but lacked significant scale, leading to inefficiencies.
The "Stalemate" quadrant, positioned centrally, suggests a transitional phase where competition may have plateaued. This could indicate a period where no single player could dominate, resulting in stagnation in growth or innovation.
Moving to the right, the "Scale" quadrant represents the future trajectory of the industry. This area emphasizes the increasing intensity of price competition, which is driving consolidation among players. The text notes that as firms strive to achieve significant economies of scale, the landscape is likely to shift towards fewer, larger entities dominating the market.
Overall, the slide effectively communicates a clear narrative: if current trends persist, the drug retail industry will likely undergo substantial consolidation, favoring larger players who can leverage economies of scale. This insight is crucial for stakeholders considering strategic investments or operational adjustments in this evolving market. Understanding these dynamics can guide decision-making and positioning for future success.
This PPT slide presents an overview of distribution channels utilized by insurance companies, highlighting how these firms are diversifying their approaches rather than sticking to a single traditional method. It categorizes various distribution channels, including Independent Agencies, Brokers, Exclusive Agencies, Captive Agents, and Direct Response (Telephone), each accompanied by key differentiators and associated issues.
Independent Agencies are characterized as independent contractors representing multiple companies, which allows for own renewals and flexibility in offerings. Brokers similarly act as independent contractors, but focus on placing coverage for clients across various companies, which introduces complexities in loyalty and market coverage.
Exclusive Agencies represent a single company and may or may not manage renewals, presenting a unique challenge in terms of customer retention. Captive Agents are employee agents who either receive a salary or commission and maintain ownership of renewals, which can impact their motivation and service levels.
Direct Response channels, such as call centers, emphasize customer service, but face challenges related to automation and the impact on customer relationships. Each channel has its own set of issues, including automation, training, and quality control, which can affect service delivery and overall effectiveness.
This slide effectively illustrates the evolving landscape of insurance distribution, emphasizing the need for companies to adapt and innovate in their strategies. For potential customers, understanding these dynamics is crucial for making informed decisions about partnerships and operational adjustments in the insurance sector.
This PPT slide presents a framework for evaluating various data collection options based on their accessibility and associated costs. It categorizes these options along 2 axes: retrieval time and cost, creating a matrix that helps in decision-making.
On the vertical axis, retrieval time is divided into "Long" and "Short," indicating how quickly data can be obtained. The horizontal axis reflects the cost, ranging from "Low" to "High." Each quadrant contains specific data collection methods, marked with indicators that suggest their relative accessibility and expense.
In the "Long" retrieval time category, options such as client interviews, expert interviews, and government agency data are listed. These methods may provide in-depth insights, but often require significant time and resources to execute. Conversely, the "Short" retrieval time options include database searches and company financial reports, which can be accessed more quickly and at a lower cost.
The slide also highlights specialized consultants and industry observers as high-cost options, indicating that while these sources may offer valuable insights, they come with a premium. This suggests a trade-off between the depth of information and the resources required to obtain it.
Understanding this matrix allows executives to strategically choose data collection methods that align with their objectives and budget constraints. It emphasizes the importance of balancing the need for comprehensive data with the practicalities of time and cost. This framework can serve as a guide for organizations looking to optimize their data collection strategies in a resource-efficient manner.
This PPT slide presents a detailed analysis of market share evolution among the top 6 U.S. home improvement retailers, highlighting significant trends in industry concentration. The total market share of these retailers has increased from 24.6% to 37.4%, indicating a notable shift in market dynamics. Each retailer's individual market share is displayed, with Home Depot leading at 9.9%, followed by Lowe's/Eagle at 5.3%.
The slide also illustrates the changes in market share for each retailer, with some gaining ground while others are losing it. For instance, the data shows that a retailer is losing 1.0% of its market share, while another is gaining 20.8%. This suggests a competitive reshuffling among these players, which could have implications for strategy and positioning within the market.
The visual representation of the data, with arrows indicating shifts in market share, makes it easy to grasp the evolving landscape. The specific percentages next to each retailer provide clarity on their respective standings, allowing for quick comparisons.
Understanding these trends is crucial for stakeholders considering strategic decisions in the home improvement sector. The insights drawn from this analysis can inform market entry strategies, competitive positioning, and investment decisions. Companies must pay attention to these shifts to adapt and thrive in a changing environment.
This PPT slide presents a structured overview of the U.S. insurance industry, categorizing it into 2 primary segments: property and casualty insurance, and life and health insurance. The property and casualty segment is valued at $241.5 billion, while the life and health segment stands at $310.7 billion. This bifurcation highlights the distinct nature of these insurance types and their respective market sizes.
Within the property and casualty segment, there are 2 main categories: personal lines and commercial lines. Personal lines include products like private passenger auto and homeowners insurance, which cater to individual consumers. Commercial lines encompass a broader range of offerings, including workers' compensation, commercial auto, and various liability coverages. This distinction is crucial for understanding the different target markets and risk profiles associated with each line.
On the other side, the life and health segment is divided into group and individual insurance. Group insurance typically covers a collective of individuals, often through employers, while individual insurance is tailored for single policyholders. The specific products listed under this segment, such as life insurance, annuities, and disability insurance, indicate the diverse needs that these insurance types fulfill.
Overall, the slide effectively communicates the foundational structure of the insurance industry, providing a clear framework for understanding market dynamics. For potential customers, this overview serves as a valuable reference point for assessing opportunities and challenges within the insurance sector.
A comprehensive overview of the external forces impacting the insurance sector is presented in this slide. It identifies key stakeholders and factors that shape the industry's dynamics. Central to the diagram is the "Insurance Industry," surrounded by various influences categorized into distinct groups: Customers, Suppliers, Competitors, Workforce, Technology, Regulators, Distributors, and Catastrophe.
The "Customers" segment highlights evolving expectations, including demographics, wealth transfer, and the demand for value and information. This indicates a shift towards more personalized and transparent offerings. "Suppliers" focus on specialization and efficiency, suggesting that partnerships and resource management are critical for operational success.
"Competitors" reflect a landscape marked by globalization and the emergence of non-traditional entrants. This points to a need for established firms to adapt and innovate to maintain relevance. The "Workforce" section emphasizes the importance of skills and availability, indicating a competitive environment for talent acquisition and retention.
Technological advancements are crucial, as outlined in the "Technology" category. Issues like complexity and legacy systems can hinder progress, making it vital for firms to embrace modern solutions. "Regulators" introduce challenges such as government intervention and capital adequacy, which can create uncertainty in strategic planning.
The "Distributors" section underscores the importance of service and compensation structures, indicating that effective distribution strategies are essential for market penetration. Finally, the "Catastrophe" segment raises concerns about increasing severity and exposure, highlighting the need for robust risk management practices.
Overall, this slide serves as a strategic tool for understanding the multifaceted pressures facing the insurance industry, enabling executives to make informed decisions in a rapidly changing environment.
This PPT slide delineates the distinction between "Industry" and "Market," emphasizing their respective roles in economic structures. The left side, labeled "Industry," defines it as a collective of productive enterprises. It cites a dictionary definition, highlighting that industries are characterized by their profit-making capabilities. The slide notes that industries are often associated with specific industry associations and categorized under Standard Industrial Classification (SIC) systems. This classification is crucial for understanding how businesses are grouped and regulated. The mention of industries being created and redefined daily suggests a dynamic environment where new sectors emerge, reflecting changes in technology and consumer behavior.
On the right side, "Market" is defined as a space or group that meets demand. The focus here is on customer segments and their specific needs, which are critical for product development and marketing strategies. The slide illustrates that markets are often defined by particular products, such as the small car market, indicating a targeted approach to understanding consumer behavior. It also points out that markets serve as proxies for customer needs, implying that businesses must adapt to what the market will accept or reject. This insight is vital for executives aiming to align their offerings with consumer expectations and market trends.
Overall, the slide provides a foundational understanding of how industries and markets interact, which is essential for strategic planning and decision-making. It encourages a comprehensive view of both supply and demand sides, crucial for any organization looking to thrive in a competitive environment.
This PPT slide presents an issue tree that outlines the fundamental questions involved in strategy formulation, particularly focusing on industry analysis. It emphasizes that industry analysis is a critical starting point for strategic engagements.
At the top of the tree, the primary question is whether the industry is attractive. This question branches into several sub-questions that assess the competitive situation, customer value, and potential shareholder value. These inquiries are essential for determining the viability of entering or investing in a particular industry.
The next major branch addresses whether Company X possesses the necessary capabilities to succeed in this industry. This part of the analysis is crucial, as it links the attractiveness of the industry to the internal strengths of the company.
Further down, the slide prompts consideration of what the right strategy is, although this section appears to be partially obstructed. However, it can be inferred that this would involve aligning the company's capabilities with the opportunities identified earlier.
The slide also includes categories such as processes, organization, human performance, and technology, suggesting that these are key areas to evaluate when determining the company's readiness to capitalize on the identified opportunities. Each of these elements plays a significant role in the overall strategy formulation process, ensuring that the company can effectively leverage its strengths while navigating the complexities of the industry landscape.
This structured approach to industry analysis not only aids in decision-making, but also provides a clear framework for evaluating potential strategic initiatives. It is a valuable tool for executives looking to make informed, strategic choices.
This PPT slide outlines a structured approach to conducting an industry analysis, emphasizing a three-step process that integrates an issue tree and a research plan. It begins with the identification of relevant industry metrics or aspects, which are crucial for the analysis. The selection process is guided by the project's focus, key questions, hypotheses, industry trends, and stakeholder needs. This ensures that the chosen metrics are not only relevant, but also aligned with the strategic objectives of the analysis.
The second step involves data collection, categorized into quantitative and qualitative methods. Quantitative data is gathered through primary and secondary resources, allowing for a robust collection of raw data. This data is then represented graphically to illustrate trends and facilitate comparisons. The qualitative aspect complements this by providing context and deeper insights into the metrics.
Finally, the slide highlights the importance of deriving insights from the collected data. This involves determining the significance of the findings and structuring them into a coherent storyline that can inform strategic decisions. The next step is to leverage these insights to shape the overall strategy, ensuring that the analysis directly contributes to actionable outcomes.
This structured approach not only enhances the clarity of the analysis, but also aligns it with the strategic goals of the organization. It provides a comprehensive framework for understanding industry dynamics and making informed decisions based on empirical data. The methodology presented is particularly useful for executives seeking to navigate complex industry environments and drive strategic initiatives effectively.
This PPT slide presents an "Industry Profitability Audit," focusing on how various beverage competitors relate their industry dynamics to profitability. It outlines key metrics such as profitability in millions of dollars, margin percentages, scale or market share, and sources of competitive advantage across 4 companies: Big Drink Co., Sparklin' All Natural Flavored Water, Old-Fashioned Bellywash, Inc., and Joe's Fizz Juice.
Big Drink Co. leads with the highest revenue at $320 million and a 16% margin. It capitalizes on economies of scale and has a robust brand presence across multiple segments. Its cost structure is the lowest, enabling it to dominate customer channels effectively.
Sparklin' stands out with a 26% margin, despite its smaller market share of 6%. The company maintains a strong brand equity and employs aggressive outsourcing to manage costs. It successfully occupies 3 niche markets, indicating a strategic focus on less competitive areas.
Old-Fashioned Bellywash, Inc. shows a lower profitability with only $30 million in revenue and a mere 3% margin. Its moderate brand equity is geographically focused, and it faces challenges with resource allocation, as indicated by its in-house operations that spread resources thin.
Joe's Fizz Juice, with $104 million in revenue and an 8% margin, is positioned as a subsidiary of a larger parent company. This relationship limits its decision-making autonomy and reflects a stagnant market presence. Its competitive strategy appears unclear, particularly in terms of market engagement.
Overall, the slide effectively illustrates how different players in the beverage industry leverage their unique strengths and face challenges, providing valuable insights for potential customers evaluating industry dynamics and profitability strategies.
This PPT slide emphasizes the importance of visually representing quantitative data after collection. It outlines various graphical formats that can effectively convey key metrics. The first section illustrates "Sales Growth" against "Industry Average" over time, suggesting a positive trend in sales relative to the industry. This visual can help stakeholders quickly assess performance and identify growth opportunities.
Next, the "Return on Equity" (ROE) graph compares 2 industries over time. The dotted and solid lines indicate fluctuations in ROE, allowing for a direct comparison of performance between Industry A and a related industry. Such insights are crucial for understanding financial health and investment potential.
The slide also addresses "Market Consolidation," represented by bar graphs showing the number of industry players over time. A decreasing number of players may indicate consolidation trends, which can affect competitive dynamics and market entry strategies.
Finally, the "Market Concentration" section uses pie charts to depict the market share of the top players. This visual representation helps in understanding the distribution of market power and can inform strategic decisions regarding partnerships or competitive positioning.
Overall, the slide serves as a guide for executives to visualize critical data points, facilitating informed decision-making. The clarity of these representations can aid in strategic discussions and presentations, making complex data more accessible and actionable.
Explore this comprehensive industry analysis training deck, crafted by ex-consultants, covering metrics, data collection, and strategic insights for CEOs.
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
Read Customer Testimonials
"I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact
that it is not at all just a repository of documents/resources but, in the way that David and his team manage the firm, it is like dealing with consultants always ready to assist, advise and direct you to what you really need, and they always get it right.
I am an international hospitality accomplished senior executive who has worked and lived during the past 35 years in 23 countries in 5 continents and I can humbly say that I know what customer service is, trust me.
Aside from the great and professional service that Flevy's team provide, their wide variety of material is of utmost great quality, professionally put together and most current.
Well done Flevy, keep up the great work and I look forward to continue working with you in the future and to recommend you to a variety of colleagues around the world.
"
– Roberto Pelliccia, Senior Executive in International Hospitality
"[Flevy] produces some great work that has been/continues to be of immense help not only to myself, but as I seek to provide professional services to my clients, it gives me a large "tool box" of resources that are critical to provide them with the quality of service and outcomes they are expecting."
– Royston Knowles, Executive with 50+ Years of Board Level Experience
"As a young consulting firm, requests for input from clients vary and it's sometimes impossible to provide expert solutions across a broad spectrum of requirements. That was before I discovered Flevy.com.
Through subscription to this invaluable site of a plethora of topics that are key and crucial to consulting, I
have been able to exceed expectations and deliver quality advice and solutions to my clients. The quality and expertise of the authors are exemplary and gives me great confidence to use as part of my service offerings.
I highly recommend this company for any consultant wanting to apply international best practice standards in their service offerings.
"
– Nishi Singh, Strategist and MD at NSP Consultants
"I am extremely grateful for the proactiveness and eagerness to help and I would gladly recommend the Flevy team if you are looking for data and toolkits to help you work through business solutions."
– Trevor Booth, Partner, Fast Forward Consulting
"I like your product. I'm frequently designing PowerPoint presentations for my company and your product has given me so many great ideas on the use of charts, layouts, tools, and frameworks. I really think the templates are a valuable asset to the job."
– Roberto Fuentes Martinez, Senior Executive Director at Technology Transformation Advisory
"As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor
the material for specific purposes helped us to make presentations, knowledge sharing, and toolkit development, which formed part of the overall program collateral. While FlevyPro contains resource material that any consultancy, project or delivery firm must have, it is an essential part of a small firm or independent consultant's toolbox.
"
– Michael Duff, Managing Director at Change Strategy (UK)
"Flevy.com has proven to be an invaluable resource library to our Independent Management Consultancy, supporting and enabling us to better serve our enterprise clients.
The value derived from our [FlevyPro] subscription in terms of the business it has helped to gain far exceeds the investment made, making a subscription a no-brainer for any growing consultancy – or in-house strategy team."
– Dean Carlton, Chief Transformation Officer, Global Village Transformations Pty Ltd.
"As an Independent Management Consultant, I find Flevy to add great value as a source of best practices, templates and information on new trends. Flevy has matured and the quality and quantity of the library is excellent. Lastly the price charged is reasonable, creating a win-win value for
the customer, Flevy and the various authors. This is truly a service that benefits the consulting industry and associated clients. Thanks for providing this service.
"
– Jim Schoen, Principal at FRC Group
Save with Bundles
This document is available as part of the following discounted bundle(s):
Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more.
Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more.
Click main image to view in full screen.
