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flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.
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Marketing professionals know that social media marketing is word-of-mouth selling multiplied by a million. Philosophically, electronic word-of-mouth (eWoM) is a logical context for any marketing campaign, but practically, implementing eWoM so that it drives web… Make eWoM Work for You
Company websites serve businesses in a variety of ways. To some, it’s the mecca that showcases all of your best work. To others, it’s a way to capture leads. However you categorize your company website,… Improve Your Website to Satisfy Customers
When you enable employees to collaborate freely, you set the stage for business growth. Many people don’t feel like their employer facilitates collaboration, however—in a worldwide survey on workplace communication conducted by Queen’s University, 39… 4 Strategies to Increase Workplace Collaboration
Great TV shows have creators who spend many hours of many days perfecting every detail of every show before it’s taped. And then there are the co-creators of “South Park,” who do the whole thing… Better Business We Learned from the Creators of ‘South Park’
Whether you’re a startup or a seasoned business, your IT team is as close to the heart of your everyday functionality as it gets. Making sure your IT team is on the up-and-up is always… Break the Habit: 4 IT Codes That Can Hurt Your Business
What goes into making a great TV ad campaign? Today’s viewers are savvy to marketers and their tactics, and advertising execs must become even more creative to draw in consumers. Here are some of the… Creating an Unforgettable TV Advertising Campaign: 4 Tactics We Like
There are many ways to increase productivity and employee satisfaction in the workplace. From the layout to the design to the office decorations to the company culture, all of these areas affect how employees feel… 3 Ways to Easily Increase Employee Productivity
Microsoft Excel is powerful. You can use Excel to solve simultaneous differential equations, develop financial statements and run a statistical analysis on large data sets. The power of the program comes down to the user’s… 4 Excel Functions Every Business Professional Needs to Know
A product is a tangible thing. From the framework of relationship marketing theory, a product can never create or maintain a connection. This ability to develop long lasting relationships falls to the customer service team.… Build a World-Class Customer Service Team Now
As a business owner, you are always searching ways to get your company name into the public eye. While you might be tempted to focus on major news organizations and perhaps working with a high… Four Lesser-Known Websites that Help Deliver a Big PR Punch
Savvy dreamers have been creating their own businesses for as long as there’s been a reason to trade with others. Those owners who rose above their peers did so because they better understood their communities… 5 Social Media Mistakes You’re Probably Making Right Now
Digital devices and tools enable business owners and entrepreneurs to do things better, faster and cheaper, in our personal and at-work lives. But don’t let “shiny object syndrome”—the state of distraction caused by every cool… Top Tech Tools to Get Organized, Boost Productivity & Improve Business Operations