If you’re like most business owners, you’ve probably heard of the term ‘buyer persona’ at least once. A buyer persona is a fictional representation of your target audience or ideal customers. Due to its substantial… How Many Buyer Personas Does Your Business Need?

When conducting qualitative research, surveys and interviews can generate the most valuable information. Free-form texts or open-ended questions enable participants to give more detailed feedback. Yet, analyzing these data can be challenging. This is because… The ABCs of Coding Qualitative Data for Beginners

Buying a franchise has numerous benefits, especially if you choose one that is well-established and well-known. You’ll be happy to know there are a variety of affordable business franchises available, such as dog training or… Tips in Choosing the Location of Your Business Franchise

Starting an online store can be a great way to make additional income or even start a successful business. An online storefront doesn’t require the amount of space it takes to house inventory, rent is… 7 Things to Consider before Starting an Online Store

Every company has a supply chain. Some are simpler than others, while many stretch across continents with dozens of links in the chain of custody. The concept of supply chain itself is worth looking at… Can Hiring from Adjacent Sectors Pull Your Company out of a Supply Chain Slump?

The COVID-19 pandemic has urged companies to embrace remote hiring and working. Remote working offers several benefits to employees, such as flexible work hours, reducing stress, improving employees’ productivity, etc. But one crucial thing that… Improve Efficiency of Your Organization with Free VPN

There is one thing about technology that you may have realized by now. It can either improve or hinder your business. You may be thinking about implementing an e-commerce platform but you are also a… Why Is Hybris Consulting Essential for Every Business?

Supply and demand. Anyone who knows anything about business knows that you need a plethora of supplies to meet the ever-growing demands of your products. As a business owner, you always want to improve supply… Improving Supply Chain Efficiency while Reducing Costs

Running an online store takes a lot of work, from formulating strategies, marketing, communication to shipping – not to mention all the follow-up tasks. Furthermore, an eCommerce store operates 24/7 without any breaks – it… Does eCommerce Automation Affect Your Customer Experience? Here’s What We Know

Email marketing is one of the most effective ways to market your product or service. But for email marketing to be successful, it’s essential to monitor the effectiveness of your emails by measuring your bounce-back… How to Measure Your Email Bounce Back – Decrease Your Email Bounce Rate

Implementing an enterprise resource planning (ERP) system in your business is an excellent way to improve and streamline your operations. That being said, preparing your employees adequately is a crucial part of laying firm groundwork… How to Prepare Your Employees for An ERP System Implementation

Introduction As a business leader, you’re often looking for ways to speed up your work with higher accuracy. Perceiving and thinking the right thoughts are deeply linked to how well you action them and achieve… How to Use Human Mental Models in Business and Management