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flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.
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A lot of companies are at risk of becoming victims of digital Darwinism these days. Competitors in their industry are ahead of them in the digital arena. And there is always the risk of an… Culture Eats Strategy in Digital Transformation
Is your CEO on LinkedIn? Or your CMO on Twitter? Does it matter? More and more frequently I come across posts urging senior management to be active on social media. It’s an interesting question, but to… Is Your CEO Digitally Unaware?
For some strange reason content marketing and native advertising are often pitted against each other. One Danish writer here on LinkedIn went so far as to claim that there was a war between them. Anyone… Content Marketing and Native Advertising Make a Great Team
Being in charge of content strategy and social media for a fairly large company in the Nordics means that I quite often am contacted by people that want to sell something to me. It can… Consultants, How to Get on My Good Side
Being consistent in creating and distributing content is a cornerstone of successful content marketing. It’s something we have talked about for a long time, often expressed in phrases like “content marketing is a marathon, not… Let’s Solve Consistency In Content Marketing