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flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.
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A few years ago, Kaggle, an online community of data scientists, posted a problem that was sponsored by NASA, the European Space Agency (ESA), and the UK’s Royal Astronomical Society. These agencies needed a new… The “Secret Sauce” of Creativity and Innovation
While it’s always preferable to solve a customer’s problem first with automation, which means less friction for the customer and less cost for the company, the fact is that most companies’ self-service offerings are nowhere… Three Smart Ideas for Handling Customer Service Exceptions
No matter what your business issue is, you can always find some “best practices” to analyze, by examining the companies or organizations that have had the most success in dealing with that issue. And many of us… The Fatal Flaw in Studying “Best Practices”
A couple of months ago, I spoke to an audience of business executives involved in the “performance marketing” business. If your business buys a digital ad on a publisher’s website and you only pay when… Inside Sales, Performance Marketing, and Making a Human Connection
Not many years ago, a British utility launched a December promotion designed to recognize its very best customers by mailing each of them a holiday greeting card. To the amazement of the company’s marketing managers,… It’s 2016. Do You Know Who Your Customers Are?