Flevy Management Insights Q&A

What is the Competing Values Framework in business management?

     Joseph Robinson    |    Organizational Culture


This article provides a detailed response to: What is the Competing Values Framework in business management? For a comprehensive understanding of Organizational Culture, we also include relevant case studies for further reading and links to Organizational Culture best practice resources.

TLDR The Competing Values Framework helps leaders balance organizational culture by diagnosing and strategizing across Clan, Adhocracy, Market, and Hierarchy models for effective management.

Reading time: 5 minutes

Before we begin, let's review some important management concepts, as they relate to this question.

What does Competing Values Framework mean?
What does Organizational Culture mean?
What does Cultural Alignment mean?
What does Continuous Improvement mean?


Understanding the Competing Values Framework (CVF) is crucial for C-level executives aiming to navigate the complexities of organizational culture and leadership. Originating from research conducted by Robert Quinn and John Rohrbaugh in the 1980s, the CVF has emerged as a pivotal tool in organizational development, offering a lens through which to view management strategies, leadership roles, and the underlying values that drive them. At its core, the framework identifies four major models of organizational effectiveness, each associated with a set of management beliefs, practices, and values. These quadrants—Clan, Adhocracy, Market, and Hierarchy—serve as a template for diagnosing and strategizing organizational culture transformation.

The CVF's beauty lies in its simplicity and depth. It posits that the most successful organizations are those that can balance competing values, recognizing that no single quadrant is superior in all circumstances. For instance, the Clan culture emphasizes flexibility and an internal focus, prioritizing teamwork, employee involvement, and a familial atmosphere. Conversely, the Market culture is results-oriented, with a strong external focus and an emphasis on competition and achieving tangible outcomes. The Adhocracy culture values innovation and agility, encouraging risk-taking and dynamism, while the Hierarchy culture is defined by its structured, controlled, and efficient processes. This framework provides a robust template for leaders to analyze their organization's current positioning and strategize for balanced, effective management.

Implementing the CVF requires a nuanced understanding of an organization's strategic objectives and the ability to navigate the tensions between these competing values. Consulting giants like McKinsey and Deloitte often leverage frameworks like CVF in their advisory services, helping clients to align their organizational culture with their strategic vision. This alignment is not a one-size-fits-all solution but a dynamic, ongoing process of balancing and rebalancing the scales of competing values to foster an environment conducive to achieving strategic goals.

Applying the Competing Values Framework

Application of the CVF in real-world scenarios involves a strategic, step-by-step approach. Initially, leaders must conduct a thorough assessment of their organization's current cultural orientation using the CVF as a diagnostic tool. This assessment can reveal imbalances or overemphasis on certain values to the detriment of others, offering insights into potential areas for cultural realignment or development. For example, an organization with a heavy focus on Hierarchy might need to foster more Adhocracy values to enhance innovation and adaptability in a rapidly changing market.

Following diagnosis, the next step is to design interventions that can realign the organization's culture with its strategic objectives. This might involve leadership development programs focused on fostering competencies aligned with underrepresented values in the CVF or restructuring teams and processes to encourage a more balanced approach to management. The key is to ensure that these interventions are tailored to the specific context and needs of the organization, rather than applying a generic template.

Finally, the implementation of these strategies must be monitored and adjusted as necessary. It's a process of continuous improvement, where feedback loops and metrics are essential for measuring progress and identifying areas for further development. Consulting firms often play a crucial role in this phase, offering external perspectives and expertise to guide the fine-tuning of cultural realignment efforts.

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Real-World Examples

Consider the case of a global technology firm that recognized the need to shift from a predominantly Hierarchy-oriented culture to one that also values Adhocracy to spur innovation. By applying the CVF, the firm's leadership was able to identify specific areas where rigid processes were stifling creativity and agility. Through targeted leadership development and organizational redesign, they successfully fostered a more balanced culture that led to significant improvements in innovation outputs and market responsiveness.

In another example, a healthcare provider struggling with employee engagement and collaboration discovered through the CVF assessment that its culture was heavily skewed towards Market and Hierarchy values. By intentionally cultivating more Clan-oriented values, focusing on teamwork, and employee involvement, they were able to enhance employee satisfaction and teamwork, leading to improved patient care and outcomes.

The Competing Values Framework offers a powerful lens for understanding and strategically managing organizational culture. Its real strength lies in its ability to help leaders recognize the need for balance among competing values and to provide a structured approach to achieving this balance. As organizations continue to navigate the complexities of the modern business landscape, frameworks like the CVF will remain invaluable tools for driving effective management and organizational success.

Best Practices in Organizational Culture

Here are best practices relevant to Organizational Culture from the Flevy Marketplace. View all our Organizational Culture materials here.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Explore all of our best practices in: Organizational Culture

Organizational Culture Case Studies

For a practical understanding of Organizational Culture, take a look at these case studies.

Corporate Culture Transformation for a Global Tech Firm

Scenario: A multinational technology company is facing challenges related to its corporate culture, which has become fragmented and inconsistent across its numerous global offices.

Read Full Case Study

Cultural Transformation in Global Chemical Firm

Scenario: A global chemical company is facing challenges in fostering a collaborative and innovative corporate culture across its international branches.

Read Full Case Study

Corporate Culture Transformation for a High-Tech Global Firm

Scenario: A multinational high-tech corporation, with a diverse and growing workforce, is grappling with issues in its corporate culture.

Read Full Case Study

Corporate Culture Enhancement for a Global Tech Firm

Scenario: A global tech organization with over 10,000 employees across the world is grappling with growing concerns of dwindling employee morale and productivity.

Read Full Case Study

Corporate Culture for a Global Tech Firm

Scenario: A global technology firm is grappling with a disengaged workforce, high employee turnover, and low productivity, all of which are negatively impacting its bottom line.

Read Full Case Study

Organizational Culture Transformation for a Global Tech Firm

Scenario: A global technology firm, despite its innovative product portfolio and robust revenue growth, is struggling with internal challenges that are impacting its overall performance.

Read Full Case Study


Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

What does it mean to be a company ambassador?
Being a company ambassador means embodying the organization's values and promoting its culture, products, and services to internal and external stakeholders. [Read full explanation]
What strategies can leaders employ to ensure corporate culture adapts effectively to mergers and acquisitions?
Leaders can ensure effective cultural adaptation in Mergers and Acquisitions by conducting a Comprehensive Cultural Assessment, engaging in transparent Communication with employees, and implementing targeted Cultural Integration Initiatives to merge cultures strategically. [Read full explanation]
In what ways can technology be leveraged to enhance corporate culture and employee engagement in a remote work environment?
Technology enhances corporate culture and employee engagement in remote work environments through Communication and Collaboration Tools, Recognition and Reward Platforms, and Data Analytics for personalized engagement strategies. [Read full explanation]
How can we align our organizational culture to effectively support and sustain change management initiatives?
Aligning organizational culture with Change Management initiatives requires a thorough cultural diagnosis, leadership modeling, and fostering adaptability to ensure successful and sustainable change. [Read full explanation]
What role does corporate culture play in supporting ethical decision-making and compliance in an increasingly regulated business environment?
Corporate Culture is foundational in guiding ethical decision-making and compliance, significantly impacting trust, transparency, and operational excellence in a regulated business environment. [Read full explanation]
How can organizations ensure their corporate culture is adaptable to the future of work, considering the rise of gig economy and freelance workers?
Organizations can adapt their corporate culture for the future of work by embracing Flexibility and Inclusivity, leveraging Technology for seamless integration, and adapting Leadership and Management practices to include gig and freelance workers. [Read full explanation]

 
Joseph Robinson, New York

Operational Excellence, Management Consulting

This Q&A article was reviewed by Joseph Robinson. Joseph is the VP of Strategy at Flevy with expertise in Corporate Strategy and Operational Excellence. Prior to Flevy, Joseph worked at the Boston Consulting Group. He also has an MBA from MIT Sloan.

To cite this article, please use:

Source: "What is the Competing Values Framework in business management?," Flevy Management Insights, Joseph Robinson, 2025




Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials

 
"FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The "

– Roderick Cameron, Founding Partner at SGFE Ltd
 
"As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor "

– Michael Duff, Managing Director at Change Strategy (UK)
 
"I like your product. I'm frequently designing PowerPoint presentations for my company and your product has given me so many great ideas on the use of charts, layouts, tools, and frameworks. I really think the templates are a valuable asset to the job."

– Roberto Fuentes Martinez, Senior Executive Director at Technology Transformation Advisory
 
"As a young consulting firm, requests for input from clients vary and it's sometimes impossible to provide expert solutions across a broad spectrum of requirements. That was before I discovered Flevy.com.

Through subscription to this invaluable site of a plethora of topics that are key and crucial to consulting, I "

– Nishi Singh, Strategist and MD at NSP Consultants
 
"As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value."

– David Coloma, Consulting Area Manager at Cynertia Consulting
 
"Last Sunday morning, I was diligently working on an important presentation for a client and found myself in need of additional content and suitable templates for various types of graphics. Flevy.com proved to be a treasure trove for both content and design at a reasonable price, considering the time I "

– M. E., Chief Commercial Officer, International Logistics Service Provider
 
"One of the great discoveries that I have made for my business is the Flevy library of training materials.

As a Lean Transformation Expert, I am always making presentations to clients on a variety of topics: Training, Transformation, Total Productive Maintenance, Culture, Coaching, Tools, Leadership Behavior, etc. Flevy "

– Ed Kemmerling, Senior Lean Transformation Expert at PMG
 
"My FlevyPro subscription provides me with the most popular frameworks and decks in demand in today’s market. They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me "

– Bill Branson, Founder at Strategic Business Architects



Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.