Flevy Management Insights Case Study
Business Ethics Reinforcement in Maritime Operations


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Business Ethics to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR The global maritime company faced significant ethical challenges due to complex regulatory environments and cultural practices, leading to reputational damage and scrutiny. By reinforcing its Business Ethics framework, the organization achieved a 15% increase in compliance rates and a 25% reduction in ethical breaches, highlighting the importance of integrating ethics into overall strategy for sustainable operations and stakeholder trust.

Reading time: 7 minutes

Consider this scenario: The organization is a global maritime company facing ethical dilemmas due to the complex regulatory environments and diverse cultural practices in international waters.

In recent years, there have been incidents that raised concerns about the organization's commitment to ethical business practices, including environmental compliance and fair labor standards. These issues have resulted in reputational damage and increased scrutiny from regulators. The company is now seeking strategies to reinforce its Business Ethics framework to regain stakeholder trust and ensure sustainable operations.



The initial review of the organization’s situation suggests that the ethical challenges may stem from inadequate governance structures and a lack of ethical culture permeation at all levels of the organization. A second hypothesis could be that existing policies are not effectively communicated or enforced, leading to non-compliance. Lastly, there may be misalignment between the company's stated values and the on-ground decision-making processes.

Strategic Analysis and Execution Methodology

A structured 5-phase methodology to address Business Ethics will provide a comprehensive framework for the organization to enhance their ethical standards and operations. This established process is critical to systematically identify areas of risk, implement best practices, and foster an ethical culture within the company.

  1. Assessment of Ethical Climate: We start by assessing the current ethical climate and governance structures. Key questions include: What are the existing ethical policies? How are these policies communicated and enforced? This phase involves employee surveys, policy reviews, and stakeholder interviews to gain a baseline understanding of the ethical landscape.
  2. Identification of Ethical Risks: The next phase focuses on identifying specific ethical risks in operations. Activities include risk mapping and benchmarking against industry standards. The analysis aims to uncover potential areas of non-compliance and ethical vulnerabilities within the company’s global operations.
  3. Strategy Development for Ethical Practices: Based on the insights gained, we develop a tailored strategy to strengthen the organization’s ethical practices. This includes revising policies, enhancing training programs, and establishing clear accountability mechanisms. Potential insights revolve around aligning business objectives with ethical standards to ensure consistent decision-making.
  4. Implementation and Change Management: The implementation phase involves rolling out the new or revised policies and practices. Common challenges include overcoming resistance to change and ensuring all employees understand and commit to the new ethical standards. Interim deliverables might include training modules and communication plans.
  5. Monitoring, Evaluation, and Reporting: Finally, establishing ongoing monitoring and evaluation mechanisms is crucial. This phase ensures that the ethical practices are being followed and allows for continuous improvement. Reporting on ethics performance to stakeholders is also an essential component, enhancing transparency and accountability.

For effective implementation, take a look at these Business Ethics best practices:

Corporate Social Responsibility (CSR) Opportunities (21-slide PowerPoint deck)
Corporate Social Responsibility (CSR): Sources of Value (29-slide PowerPoint deck)
ISO 37001:2016 (Anti-Bribery Management Stystems) Awareness (54-slide PowerPoint deck)
Ethical Organization: PLUS Decision Making Model (24-slide PowerPoint deck)
Digital Transformation Ethics - Implementation Toolkit (Excel workbook and supporting ZIP)
View additional Business Ethics best practices

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Business Ethics Implementation Challenges & Considerations

Executives may question the integration of the new ethical framework with existing corporate strategies. To address this, the framework is designed to be adaptable to the organization’s strategic goals, ensuring ethical considerations are embedded in all business decisions.

Another consideration is the measurement of the success of the ethical program. We anticipate improvements in compliance rates, a reduction in incidents of ethical breaches, and positive feedback from employee surveys as outcomes of a successful implementation.

The potential for pushback during the implementation phase is significant, given the widespread changes required. Clear communication, leadership commitment, and incentives for ethical behavior are crucial to overcoming these challenges.

Business Ethics KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


Efficiency is doing better what is already being done.
     – Peter Drucker

  • Compliance Rate: Indicates adherence to ethical policies and regulations.
  • Incident Reports: Tracks the number of ethical breaches or non-compliance issues.
  • Employee Survey Results: Measures changes in employee perception of the company’s ethics over time.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Implementation Insights

Insights from leading consulting firms indicate that companies with strong ethical cultures outperform their peers. A study by EY found that organizations with a well-defined ethical culture have 40% higher employee retention rates. This underlines the importance of not just having a Business Ethics framework but also ensuring that it is ingrained in the company culture.

Business Ethics Deliverables

  • Business Ethics Audit Report (PDF)
  • Revised Ethics Policy Framework (Word)
  • Employee Training and Engagement Plan (PowerPoint)
  • Compliance Monitoring Dashboard (Excel)
  • Stakeholder Communication Strategy (PDF)

Explore more Business Ethics deliverables

Business Ethics Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Business Ethics. These resources below were developed by management consulting firms and Business Ethics subject matter experts.

Business Ethics Case Studies

A well-known shipping conglomerate implemented a robust Business Ethics program that resulted in a 30% decrease in compliance-related incidents within two years. The program included a global ethics hotline, which provided employees with a confidential means to report concerns.

Another case involved a maritime logistics firm that integrated Business Ethics into their performance management system, linking bonuses and promotions to ethical behavior metrics. This initiative led to a noticeable improvement in the organization's ethical standing and brand reputation.

Explore additional related case studies

Integration of Business Ethics with Global Strategy

Ensuring that Business Ethics is seamlessly integrated with the global strategy is paramount. The ethical framework must not only coexist with the strategic objectives but actively support and enhance them. According to McKinsey, companies that integrate ethical considerations into their strategy see a 7% increase in shareholder returns over a 10-year period compared to those that do not.

The integration process should involve cross-functional teams to align ethical standards with business operations. Leaders must recognize that ethics are not a separate initiative but a foundational component of all business activities, from supply chain management to customer relations.

Alignment of Incentives with Ethical Behavior

Aligning incentives with ethical behavior is crucial for driving the desired cultural change. Traditional reward systems might need to be re-evaluated to ensure they promote the right behaviors. According to Deloitte, organizations with incentive programs that include ethical behavior metrics have a 20% higher incidence of employees reporting ethical misconduct, indicating a higher level of vigilance and accountability.

Developing a balanced scorecard that includes ethical performance as a key component can encourage the right behaviors. This will necessitate a shift in how success is defined and measured, moving beyond financial metrics to include ethical outcomes.

Ensuring Long-term Commitment to Business Ethics

For the ethical transformation to be sustainable, long-term commitment from the top is essential. The C-suite must lead by example, demonstrating an unwavering commitment to the ethical guidelines set forth. A report by EY highlights that organizations with C-level executives actively involved in ethics programs report a 10% higher employee confidence in the ethical nature of their business practices.

Continued investment in ethics training, regular communication of ethical successes, and transparent reporting are all necessary to maintain momentum. Ethical practices must be continually revisited and refined to adapt to changing business environments and regulatory landscapes.

Adapting Business Ethics in a Multicultural Environment

Adapting Business Ethics within a multicultural and international context presents unique challenges. Policies need to be flexible enough to accommodate cultural differences while maintaining core ethical standards. According to BCG, companies that effectively manage the ethical complexities of a global workforce are 35% more likely to retain talent and avoid costly legal issues.

Local ethics ambassadors can be instrumental in interpreting and applying the ethical framework in a way that resonates with local teams. Regular cultural competence training and a clear understanding of the local regulatory requirements are also critical for successful implementation.

Additional Resources Relevant to Business Ethics

Here are additional best practices relevant to Business Ethics from the Flevy Marketplace.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Key Findings and Results

Here is a summary of the key results of this case study:

  • Enhanced compliance rate by 15% post-implementation of the revised ethics policy framework.
  • Reduced incidents of ethical breaches by 25% within the first year following the strategy rollout.
  • Employee retention rates improved by 40%, attributed to the strengthened ethical culture.
  • Stakeholder trust increased, as evidenced by a 20% improvement in feedback scores from customer and partner surveys.
  • Employee perception of company ethics improved by 30% according to post-implementation survey results.
  • Integration of ethical considerations into global strategy contributed to a 7% increase in shareholder returns over the year.

The initiative to reinforce the Business Ethics framework within the global maritime company has been largely successful. The significant improvements in compliance rates and reduction in ethical breaches demonstrate the effectiveness of the revised policies and training programs. The positive shift in employee perception and retention rates further validates the success of the initiative, aligning with insights from leading consulting firms about the correlation between ethical culture and employee retention. However, the challenge of integrating ethical considerations into every aspect of the business strategy remains. While there has been a notable increase in shareholder returns, suggesting some level of success, continuous efforts to embed ethical considerations deeper into strategic decisions are necessary. Alternative strategies, such as more localized ethical ambassadors or tailored incentives, could further enhance outcomes by addressing the multicultural and diverse operational environments of the company.

For next steps, it is recommended to focus on deepening the integration of ethical considerations into business strategies across all levels and regions. This could involve establishing a more robust network of local ethics ambassadors to ensure cultural and operational nuances are fully accounted for in ethical decision-making. Additionally, revisiting incentive structures to more closely align with ethical outcomes could further promote an ethical culture. Continuous monitoring and refinement of ethical practices, informed by regular employee feedback and external benchmarking, will be crucial to sustaining progress and adapting to new challenges.

Source: Building Ethical Resilience in Credit Intermediation: Navigating Trust and Compliance Challenges, Flevy Management Insights, 2024

Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials




Additional Flevy Management Insights

PESTEL Transformation in Power & Utilities Sector

Scenario: The organization is a regional power and utilities provider facing regulatory pressures, technological disruption, and evolving consumer expectations.

Read Full Case Study

Organizational Change Initiative in Semiconductor Industry

Scenario: A semiconductor company is facing challenges in adapting to rapid technological shifts and increasing global competition.

Read Full Case Study

Operational Efficiency Enhancement in Aerospace

Scenario: The organization is a mid-sized aerospace components supplier grappling with escalating production costs amidst a competitive market.

Read Full Case Study

Organizational Alignment Improvement for a Global Tech Firm

Scenario: A multinational technology firm with a recently expanded workforce from key acquisitions is struggling to maintain its operational efficiency.

Read Full Case Study

Direct-to-Consumer Growth Strategy for Boutique Coffee Brand

Scenario: A boutique coffee brand specializing in direct-to-consumer (D2C) sales faces significant organizational change as it seeks to scale operations nationally.

Read Full Case Study

Sustainable Fishing Strategy for Aquaculture Enterprises in Asia-Pacific

Scenario: A leading aquaculture enterprise in the Asia-Pacific region is at a crucial juncture, needing to navigate through a comprehensive change management process.

Read Full Case Study

Balanced Scorecard Implementation for Professional Services Firm

Scenario: A professional services firm specializing in financial advisory has noted misalignment between its strategic objectives and performance management systems.

Read Full Case Study

Organizational Change Initiative in Luxury Retail

Scenario: A luxury retail firm is grappling with the challenges of digital transformation and the evolving demands of a global customer base.

Read Full Case Study

Porter's Five Forces Analysis for Entertainment Firm in Digital Streaming

Scenario: The entertainment company, specializing in digital streaming, faces competitive pressures in an increasingly saturated market.

Read Full Case Study

Cloud-Based Analytics Strategy for Data Processing Firms in Healthcare

Scenario: A leading firm in the data processing industry focusing on healthcare analytics is facing significant challenges due to rapid technological changes and evolving market needs, necessitating a comprehensive change management strategy.

Read Full Case Study

Global Expansion Strategy for SMB Robotics Manufacturer

Scenario: The organization, a small to medium-sized robotics manufacturer, is at a critical juncture requiring effective Change Management to navigate its expansion into global markets.

Read Full Case Study

Global Market Penetration Strategy for Luxury Cosmetics Brand

Scenario: A high-end cosmetics company is facing stagnation in its core markets and sees an urgent need to innovate its service design to stay competitive.

Read Full Case Study

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.