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R&D Cost Structure and Efficiency Analysis PPT


This PPT slide, part of the 53-slide Shareholder Value Analysis PowerPoint presentation, presents a comparative analysis of the cost structures between the Big Three automotive manufacturers and their Japanese counterparts, focusing specifically on R&D expenditures. The data highlights that while the Big Three have a cost advantage in R&D, they are not capitalizing on this benefit as effectively as their Japanese peers. This is evident in the R&D spending figures, where the Big Three's R&D costs are shown to be higher than expected relative to their output.

The table outlines various cost components, including gross price, raw material costs, labor costs, and net income, providing a detailed breakdown of financial performance. The figures indicate that the Big Three have higher gross profits, but also face significant costs in areas like labor and materials. The R&D efficiency quadrant further illustrates the disparity in R&D effectiveness, with companies like Ford and Honda positioned differently based on their average operating income relative to R&D spending.

The analysis suggests that despite a favorable cost structure in R&D, the Big Three are struggling to translate this into improved performance outcomes. The implication is that the current demand issues may not be resolved soon, which could hinder their ability to compete effectively in the market. This slide serves as a critical reminder for stakeholders to reassess their strategies in R&D investment and operational efficiency to better align with market demands and performance expectations.




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