Organic Growth Framework (OGF)   98-slide PPT PowerPoint presentation slide deck (PPTX)
$69.00

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Organic Growth Framework (OGF) (98-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Organic Growth Framework (OGF) (98-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Organic Growth Framework (OGF) (98-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Organic Growth Framework (OGF) (98-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
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Organic Growth Framework (OGF) (98-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Organic Growth Framework (OGF) (98-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Organic Growth Framework (OGF) (98-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
Organic Growth Framework (OGF) (98-slide PPT PowerPoint presentation slide deck (PPTX)) Preview Image
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Organic Growth Framework (OGF) (PowerPoint PPTX Slide Deck)

PowerPoint (PPTX) 98 Slides

#3 in Marketing Plan Development $69.00
This presentation is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants. It is an emerging Growth Strategy framework that focuses on changing customer behaviors, instead of product differentiation.
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DESCRIPTION

This product (Organic Growth Framework [OGF]) is a 98-slide PPT PowerPoint presentation slide deck (PPTX), which you can download immediately upon purchase.

Growth can be achieved through corporate marketing (i.e. organic growth) or M&A (i.e. inorganic growth). The traditional approach to growth focuses on product differentiation and then marketing this differentiation. However, research and experience has shown, the differentiated, superior product doesn't always win the customer.

The Organic Growth Framework (OGF) is an approach to organic growth that focuses on changing customer behavior, instead of differentiating products. The central idea of the OGF is that we can drive faster, more reliable sales growth by identifying and focusing on 1 or 2 high-yield customer behaviors. Through this approach, we can change the behavior of customers at critical places in their buying journey, thereby shifting them onto paths most favorable to our offering.

The Organic Growth Framework follows a 5-phase process:

1. Map the Customer Decision Journey Waterfall
2. Use Propensity-based Segmentation
3. Identify Points of Leakage and Leverage
4. Develop a Behavior Change Value Proposition (BCVP)
5. Invest Disproportionately and Sequentially

This presentation explains these 5 phases in detail. Key frameworks, concepts, and tools covered include the Customer Decision Journey, Customer Decision Journey Waterfall, Propensity-based Segmentation Mapping, the Customer Portrait(r) Framework, Customer Narrative, Behavior Change Value Proposition (BCVP), Value Perception Gap, CVP-BCVP Matrix, among others.

This deck also includes slide templates for you to use in your own business presentations.

The Organic Growth Framework (OGF) offers a comprehensive approach to driving sustainable growth by focusing on customer behavior. This PPT delves into the intricacies of the Customer Decision Journey, providing a detailed analysis of each phase. It emphasizes the importance of propensity-based segmentation and the identification of high-yield behaviors. The framework also highlights the critical role of developing a Behavior Change Value Proposition (BCVP) to align with customer perceptions. By investing disproportionately and sequentially, the OGF ensures targeted and efficient resource allocation. This presentation is an invaluable resource for executives looking to implement a structured, behavior-driven growth strategy.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Strategy Development, Growth Strategy, Marketing Plan Development, Corporate Strategy PowerPoint Slides: Organic Growth Framework (OGF) PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting

PPT SLIDE DEEP DIVES

Structured Four-Step Growth Plan Implementation Process

Defining Market Segments via Propensity Mapping

Transitioning from CVP to BCVP for Growth

Bridging the Value Perception Gap in CVP

Three-Step Process for Propensity-Based Segmentation

Customer Decision Journey for Wine Purchasing

Strategic Segmentation for Sequential Marketing Waves

Defining Behavioral Objectives for Strategic Change

Framework for Articulating Behavior Change Value Proposition

Comprehensive Diagnostic Questions for Customer Insights

Ongoing Incremental Growth through Strategic Wave Activation

Marketing Strategy Process: Actions and Insights

Structured Approach to Organic Growth Strategy

Segment-Specific Marketing Campaign Design Overview

Understanding McKinsey's Customer Decision Journey Framework

Impact of Organic Growth Framework on Industry Growth Rates

Transforming Marketing: OGF vs. Traditional Approaches


$69.00
This presentation is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants. It is an emerging Growth Strategy framework that focuses on changing customer behaviors, instead of product differentiation.
Add to Cart
  

ABOUT THE AUTHOR

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Additional documents from author: 131

We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.

We have served 100s of clients that range from Fortune 500 companies to tech startups to ... [read more]

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