Shifting Focus: Evolution of Strategic Formulation PPT

This PPT slide, part of the 50-slide Evolution of Strategy PowerPoint presentation, presents a timeline illustrating the evolution of strategy formulation from the 1970s to the early 2000s. It categorizes various strategic approaches into distinct decades, highlighting how the focus has shifted over time.

Starting from the 1970s, the emphasis was on "Market Share/Growth Share," which laid the groundwork for understanding market dynamics. This foundational approach transitioned into the 1980s with "Industry Structure Differentiation vs Cost," indicating a growing awareness of competitive positioning and cost management. The 1990s saw a shift towards "Competing on Competence/Capabilities," reflecting a more nuanced understanding of internal strengths and resource allocation.

As we move into the late 1990s and early 2000s, the slide identifies a significant pivot towards "Innovation, Venturing and Value Networks." This suggests that organizations began to recognize the importance of innovation and collaborative networks in driving growth and adapting to market changes. The reference to various authors in this section indicates a collective acknowledgment of these evolving strategies.

The slide also includes notable contributors to each strategic approach, such as Ghoshal and Prahalad/Hamel, which lends credibility to the frameworks presented. This structured overview not only outlines the historical context of strategic thinking, but also serves as a guide for organizations looking to adapt their strategies in response to changing market demands, particularly in the realms of growth and eCommerce.

Understanding this evolution can help executives make informed decisions about future strategic initiatives, ensuring alignment with contemporary business needs and opportunities.

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Strategy Development Strategic Thinking Cost Management Innovation Positioning

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