Marketing Campaign Financial Model (Excel XLSX)

BENEFITS OF DOCUMENT

1. Provides thorough oversight, tracking, and reporting of all your marketing campaign finances, including updates on budget utilisation and projections.
2. Eliminates the need to create campaign finance trackers from scratch and includes all common marketing campaign actual and projection components.
3. Offers a number of charts for the campaign cost status that can be used in senior management reports and status reports.

DESCRIPTION

This product (Marketing Campaign Financial Model) is an Excel template (XLSX), which you can download immediately upon purchase.

Track specialised funding that is frequently used for large-scale marketing projects.
This entails the detailed planning, organising, and administration of financial resources for complicated projects like web, social media, and company branding strategies.

Calculate marketing campaign schedule cash flows from the initial start to the 'go live' phase, identify visitors, and generate more leads.
It allows marketers to monitor and control the timing and how the cash flows over that time.

The primary finance tracker, which is trackable by month and stage, has the following features: resource summary, grade and role on the project, expenses incurred, SOW, Forecast vs Actuals, forecast days, actual days worked, hours, variance, actual total cost vs forecast revenue, realistic revenue, and variance in revenue. Total days of variance and total cost, colour coded so easy to track.

Social Media Tab: to track variance in actuals and forecasted days, completed and cost variance.

Web Tab: for tracking live SEO and PPC campaigns, days allocated and financed vs 0-day campaigning, losses plus overruns/overspends.

HR Expenses Variance Tab: track employees/team members' forecasted days and net totals vs actuals and grand totals.

Local Marketing Tab: Track spending with, invoice numbers and item per month costs through stages or a single month.

Other tabs to track: Market Research, Banner Ads, Online, Branding, HR Expenses, and Total Costs.

Adjust inputs such as PPC spending, SEO and (Related Costs, Administration Fees, Unique Add Networks, and Other, Hard Costs, General Operations, and Closing Costs), along with debt and equity financing, specialist monthly revenue for each individual item if required, escalation rates, management expenses, utilities, insurance, and Misc HR Expenses.

Our templates are made with the user's needs and comfort in mind, according to best practice project modelling standards and demonstrating our commitment to excellence and client satisfaction.
Our expert financial models are the ideal tools to improve your project operations, regardless of your level of knowledge in finance, accounting, or using Microsoft Excel!
However, if you encounter any problems utilising this template and can't find the right help in the instructions, please don't hesitate to contact us.

Source: Best Practices in Marketing Plan Development, Omni-channel Marketing Excel: Marketing Campaign Financial Model Excel (XLSX) Spreadsheet, Willcox PMO