Click main image to view in full screen.
BRAND STRATEGY EXCEL DESCRIPTION
Use the Brand Assessment Tool to evaluate your organization from a branding perspective. This is a beneficial tool to utilize when conducting a self-assessment audit.
In the Brand Assessment Tool, the first step is to rate your compliance with best practices across the following key dimensions:
*Brand Strategy
*Brand Alignment
*Brand Communication
*Brand Execution
In the self-assessment tab, you will find a series of examples of best practices. After you have rated your company in the self-assessment tab, you will be provided with a visual representation of your score. You will also be provided with high-level recommendations for ways to improve upon areas where your company did not rate as well.
The Brand Assessment Tool offers a comprehensive weighting scale, allocating equal importance to Brand Strategy, Brand Alignment, Brand Communication, and Brand Execution. Each dimension is meticulously evaluated, ensuring a balanced approach to brand assessment. The tool's structured format allows for a clear and concise evaluation process, providing a holistic view of your brand's performance.
Detailed examples of best practices are provided for each dimension, facilitating a thorough self-assessment. The tool uses a color-coded system to indicate levels of compliance, making it easy to identify areas of strength and opportunities for improvement. This visual representation aids in quickly pinpointing critical areas that require attention, streamlining the decision-making process.
The final output includes a Branding Effectiveness Diamond, offering a visual summary of your brand's performance across all dimensions. This graphical representation, combined with the overall weighted average score, provides a clear snapshot of your brand's health. The tool also offers tailored recommendations, ensuring actionable insights to enhance your brand's strategy and execution.
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Brand Strategy Excel: Brand Assessment Tool Excel (XLS) Spreadsheet, Demand Metric
