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Brand Assessment Tool (Excel XLS)

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HIGHLIGHTS

Author: Demand Metric TOP AUTHOR [?]

Immediate, digital download

File Type: Excel workbook (XLS)

DOCUMENT DESCRIPTION

This product (Brand Assessment Tool) is an Excel workbook (XLS), which you can download immediately upon purchase.

Use the Brand Assessment Tool to evaluate your organization from a branding perspective. This is a beneficial tool to utilize when conducting a self-assessment audit.

In the Brand Assessment Tool, the first step is to rate your compliance with best practices across the following key dimensions:
*Brand Strategy
*Brand Alignment
*Brand Communication
*Brand Execution

In the self-assessment tab, you will find a series of examples of best practices. After you have rated your company in the self-assessment tab, you will be provided with a visual representation of your score. You will also be provided with high-level recommendations for ways to improve upon areas where your company did not rate as well.

Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Brand Strategy Excel: Brand Assessment Tool Excel (XLS) Spreadsheet, Demand Metric

ABOUT THE AUTHOR: DEMAND METRIC

Demand Metric is a global marketing research & advisory firm. We specialize in Corporate Marketing tools and templates, mostly built in MS Excel.

Demand Metric has published 25 additional documents on Flevy.

DETAILS

This business document is categorized under the function(s): Strategy, Marketing, & Sales

It applies to All Industries

File Type: Excel (xls)

File Size: 938.5 KB

Related Topic(s): Brand Strategy

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Nov 19, 2013

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