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Brand Asset Valuator (BAV)   31-slide PPT PowerPoint presentation (PPT)
$25.00

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Brand Asset Valuator (BAV) (PowerPoint PPT)

File Type: 31-slide PPT PowerPoint presentation (PPT)

$25.00
FlevyPro price: FREE (included in subscription)
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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DESCRIPTION

This product (Brand Asset Valuator [BAV]) is a 31-slide PPT PowerPoint presentation (PPT), which you can download immediately upon purchase.

The advertising agency Young and Rubicam developed a brand value framework called the Brand Asset Valuator (BAV). This framework is based on research with almost 200,000 consumers in 40 countries. It provides comparative measures of the brand equity of thousands of brands across hundreds of different categories.
Under BAV, brand value can be measured by applying 4 pillars:

1. Differentiation
2. Relevance
3. Esteem
4. Knowledge

This deck provides an overview of BAV and includes some templates to be used in your own presentations. Additional topics include Power Grid, Pillar Patterns, Brand Vitality, and Brand Stature.

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Source: Best Practices in Brand Strategy, Young and Rubicam, Brand Asset Valuator PowerPoint Slides: Brand Asset Valuator (BAV) PowerPoint (PPT) Presentation, PPT Lab


$25.00
FlevyPro price: FREE (included in subscription)
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Add to Cart
  

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OVERVIEW

File Type: PowerPoint ppt (PPT)
Number of Slides: 31 (includes cover and all slides)


ABOUT THE AUTHOR

Author: PPT Lab
Additional documents from author: 25

PPT Lab is a presentation design firm specializing in business frameworks and PowerPoint templates. Our team is comprised of ex-consultants from McKinsey, E&Y, Bearing Point, and boutique consulting firms. We have worked with hundreds of clients globally, ranging from mid-size manufacturing companies to global Fortune 500 conglomerates. [read more]


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