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HIGHLIGHTS
DOCUMENT DESCRIPTION
The advertising agency Young and Rubicam developed a brand value framework called the Brand Asset Valuator (BAV). This framework is based on research with almost 200,000 consumers in 40 countries. It provides comparative measures of the brand equity of thousands of brands across hundreds of different categories.
Under BAV, brand value can be measured by applying 4 pillars:
1. Differentiation
2. Relevance
3. Esteem
4. Knowledge
This deck provides an overview of BAV and includes some templates to be used in your own presentations. Additional topics include Power Grid, Pillar Patterns, Brand Vitality, and Brand Stature.
Got a question about the product? Email us at [email protected]. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Brand Strategy, Brand Asset Valuator, Young and Rubicam PowerPoint Slides: Brand Asset Valuator (BAV) PowerPoint (PPT) Presentation, PPT Lab
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DETAILS
File Type: PowerPoint (ppt)
Number of Slides: 31 (includes cover, transition, & marketing slides)
Tag(s): Brand Strategy Brand Asset Valuator Young and Rubicam
This business document is categorized under: Business Framework Primers
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Upload date (first version): Apr 21, 2016
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