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The advertising agency Young and Rubicam developed a brand value framework called the Brand Asset Valuator (BAV). This framework is based on research with almost 200,000 consumers in 40 countries. It provides comparative measures of the brand equity of thousands of brands across hundreds of different categories.
Under BAV, brand value can be measured by applying 4 pillars:

1. Differentiation
2. Relevance
3. Esteem
4. Knowledge

This deck provides an overview of BAV and includes some templates to be used in your own presentations. Additional topics include Power Grid, Pillar Patterns, Brand Vitality, and Brand Stature.

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Source: Brand Asset Valuator (BAV) PowerPoint document


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Brand Asset Valuator (BAV)

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This business document is categorized under:
Business Framework Primers

File Type: PowerPoint (ppt)

Tag(s): Brand Strategy, Brand Asset Valuator, Young and Rubicam

Number of Slides: 31

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Upload date (first version): Apr 21, 2016



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