Brand Asset Valuator (BAV) (PowerPoint PPT)

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Author: PPT Lab TOP AUTHOR [?]

Immediate, digital download

File Type: 31-slide PowerPoint presentation (PPT)

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DOCUMENT DESCRIPTION

This product (Brand Asset Valuator [BAV]) is a 31-slide PowerPoint presentation (PPT), which you can download immediately upon purchase.

The advertising agency Young and Rubicam developed a brand value framework called the Brand Asset Valuator (BAV). This framework is based on research with almost 200,000 consumers in 40 countries. It provides comparative measures of the brand equity of thousands of brands across hundreds of different categories.
Under BAV, brand value can be measured by applying 4 pillars:

1. Differentiation
2. Relevance
3. Esteem
4. Knowledge

This deck provides an overview of BAV and includes some templates to be used in your own presentations. Additional topics include Power Grid, Pillar Patterns, Brand Vitality, and Brand Stature.

Got a question about the product? Email us at [email protected]. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Brand Strategy, Brand Asset Valuator, Young and Rubicam PowerPoint Slides: Brand Asset Valuator (BAV) PowerPoint (PPT) Presentation, PPT Lab

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File Type: PowerPoint (ppt)

Number of Slides: 31 (includes cover, transition, & marketing slides)

Tag(s): Brand Strategy Brand Asset Valuator Young and Rubicam

This business document is categorized under: Business Framework Primers

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Upload date (first version): Apr 21, 2016

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