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DOCUMENT DESCRIPTION

The Marketing Organization should be structured to align with the overall organization’s business objectives. There are 5 dimensions of Marketing Organizations:

1. Segment-centric
2. Product-centric
3. Channel-centric
4. Geography-centric
5. Function-centric

The Marketing Organization is usually a combination of at least 2 of the dimensions, with 1 being dominant. The Marketing Organization must be completely aligned with the organization structure of the business.

For each of the 5 dimensions, this presentation provides an overview, pros, cons, recommended scenario for usage, as well as a depiction of the representative Organizational Chart.

This deck also includes a set of slide templates for you to use in your own presentations.

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Source: Five Dimensions of Marketing Organizations PowerPoint document

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This business document is categorized under:
Business Framework Primers

File Type: PowerPoint (ppt)

Tag(s): Organizational Design, Agile Marketing

Number of Slides: 26

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Upload date (first version): Sep 4, 2017

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