Editor's Note: Take a look at our featured best practice, Cloud Strategy Template (42-page Word document). This document provides both an outline of the various sections you should include in a document which describes your organisations cloud strategy and extensive example content.
The example content is drawn from a real world example cloud strategy for a mid to large organisation who have invested [read more]
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Amazon Web Services (AWS) has several partner programs aimed at helping software companies of all sizes. These programs provide access to resources that can help with things like marketing, sales, and technical support. This article will examine some of the most popular AWS partner programs, how they can benefit software companies, and how you can sell on the AWS Marketplace with Tackle.io.
What Is the AWS Marketplace?
The AWS Marketplace is a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS). Customers can browse and search for solutions, compare offerings, read more customer reviews, and get support from sellers via their vendor websites or the AWS Forum for marketplace products.
The AWS Marketplace sells both SaaS offerings and BYOL products. SaaS offerings are “subscription-based” products where customers pay a monthly or annual fee to use the software. BYOL products are “Bring Your License,” where customers use their existing licenses to bring their product deployments into AWS. In both cases, customers pay only for the resources required to run their applications – there are no upfront fees or long-term commitments.
AWS Partner Programs to Help Software Companies
The AWS Marketplace provides a great way for software companies to get their products in front of potential customers. This is especially true for companies that may not have the resources to market and sell their products independently. In addition, the AWS Marketplace offers several benefits that can help software companies succeed, including different partner programs.
The AWS Partner Network (APN)
The AWS Partner Network (APN) is Amazon’s global partner program. It is designed to help partners build, market, and sell their products and services on the AWS platform. The APN provides access to resources like training and enablement, business development assistance, and technical support.
There Are Three tiers of Membership in the APN
These three tiers of membership are registered, standard, and premier. Registered members have primary access to resources like the APN blog and whitepapers. Standard members can access additional resources like online training courses and marketing collateral. Premier members have access to all of the above, plus dedicated account managers and business development assistance.
The AWS Partner Device Catalog
The AWS Partner Device Catalog is a listing of hardware devices that have been tested and approved for use with AWS. The Catalog includes devices from leading manufacturers like Cisco, Dell, HPE, and Lenovo.
The Amazon AI/ML Partner Program
The Amazon AI/ML Partner Program is designed to help partners build solutions that use artificial intelligence (AI) and machine learning (ML). The program provides access to resources like technical support, marketing collateral, and joint go-to-market (GTM) opportunities.
The Amazon Game Tech Partner Program
The Amazon Game Tech Partner Program helps build games that use AWS gaming services like Amazon GameLift. The program provides access to resources like technical support, marketing collateral, and joint go-to-market (GTM) opportunities.
What Are the Benefits of AWS?
AWS provides several benefits for software companies, including access to resources that can help with marketing, sales, and technical support. In addition, AWS offers a variety of pricing models that can be tailored to fit the needs of any software company. Finally, AWS is constantly expanding its services and adding new features that software companies can use to improve their products and services. This will help you to sell on the AWS Marketplace with Tackle.io in the future.
AWS in the Future
AWS will continue to be a leading provider of cloud services for software companies. In addition, AWS will likely expand its partner programs and offer more resources to help software companies grow and succeed in the future.
Final Thoughts
AWS has several different partner programs aimed at helping software companies take advantage of their platform. These programs provide access to resources like training courses, marketing collateral, technical support, and more. By taking advantage of these programs, software companies can get a leg up on their competition.
Excel workbook
This Cloud Security and Risk Standards Self Assessment helps you diagnose and address the following issues and questions:
IDS/IPS traffic pattern analysis can often detect or block attacks such as a denial-of-service attack or a network scan. However, in some cases this is legitimate traffic
[read more]
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Digital Transformation is being embraced by organizations of all sizes across most industries. In the Digital Age today, technology creates new opportunities and fundamentally transforms businesses in all aspects—operations, business models, strategies. It not only enables the business, but also drives its growth and can be a source of Competitive Advantage.
For many industries, COVID-19 has accelerated the timeline for Digital Transformation Programs by multiple years. Digital Transformation has become a necessity. Now, to survive in the Low Touch Economy—characterized by social distancing and a minimization of in-person activities—organizations must go digital. This includes offering digital solutions for both employees (e.g. Remote Work, Virtual Teams, Enterprise Cloud, etc.) and customers (e.g. E-commerce, Social Media, Mobile Apps, etc.).
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