flevyblog
The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.

Innovators or Sheep?

Have you ever notice that so many companies want to be visionary? Able to predict future products and services you need; but yet they also say they respond to market demand by being market-driven. Seems… Innovators or Sheep?

Brand Not Product

One of my early roles was in a Call Centre environment, but I still see the same culture 15+ years later! We only received inbound calls, so invariably people always had questions or problems they… Brand Not Product