In the broadest sense, context is the sandwich board you wear around telling people how you are feeling before you ever open your mouth. Have you ever had a friend ask you “what’s wrong” just by looking at you? That’s context. Some genres of content are much easier to lend context to than others. For […]
About Marc Honorof
First Person Publishing is a content development company that has been working with writers, editors, researchers, illustrators, animators and Emmy award-winning video production companies for over 2 decades, consistently producing engaging, entertaining and educational content in all formats, for all platforms and on any budget. We have the ability to scale up for large projects with dedicated teams, or become a trusted outsource partner when you’re in a crunch. If you need a subject matter expert, a ghost blogger, articles, newsletters, or a product video or web series, that's what we do. Marc also consults to brands and companies in the areas of content development, strategy and marketing as well as brand publishing infrastructures and is selectively available for speaking engagements.Author Archive | Marc Honorof
What Is a Chief Content Officer?
According to Wikipedia, “A chief content officer (CCO) is a corporate executive responsible for the digital media creation and multi-channel publication of the organization’s content (text, video, audio, animation, etc.) and is generally the highest ranking creative member of the organization. The Chief Content Officer is responsible for developing the organization’s content strategy, choosing content […]
Content Marketing Not Working Out? Flatten Your Organization
The advent of social media has contributed significantly to the changing brand and company marketing paradigm. Marketing speak is quickly being replaced by thought leadership. A company or brands target audience is not interested in features and benefits of your products as much as they are interested in feeling that you are the expert in […]
For the Best Video Content, Keep It Simple [Stupid]
Look around you. Messages are everywhere, they surround us when we drive, we’re at work, and at home — just about everywhere. Most of them involve some kind of advertising or marketing message. Increasingly, these messages are not in print, but in some form of video or motion graphics. Given that the preferred demographic of […]
