Context Is Everything
In the broadest sense, context is the sandwich board you wear around telling people how you are feeling before you ever open your mouth. Have you ever had a friend ask you “what’s wrong” just… Context Is Everything
What Is a Chief Content Officer?
According to Wikipedia, “A chief content officer (CCO) is a corporate executive responsible for the digital media creation and multi-channel publication of the organization’s content (text, video, audio, animation, etc.) and is generally the highest… What Is a Chief Content Officer?
Content Marketing Not Working Out? Flatten Your Organization
The advent of social media has contributed significantly to the changing brand and company marketing paradigm. Marketing speak is quickly being replaced by thought leadership. A company or brands target audience is not interested in… Content Marketing Not Working Out? Flatten Your Organization
For the Best Video Content, Keep It Simple [Stupid]
Look around you. Messages are everywhere, they surround us when we drive, we’re at work, and at home — just about everywhere. Most of them involve some kind of advertising or marketing message. Increasingly, these… For the Best Video Content, Keep It Simple [Stupid]