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Flevy Management Insights Q&A
How can companies foster a culture of innovation during a turnaround to ensure long-term sustainability?


This article provides a detailed response to: How can companies foster a culture of innovation during a turnaround to ensure long-term sustainability? For a comprehensive understanding of Turnaround, we also include relevant case studies for further reading and links to Turnaround best practice resources.

TLDR To ensure long-term sustainability during a turnaround, companies must commit to Leadership, Strategic Vision, create an Innovative Culture, and invest in People and Skills, aligning innovation with strategic objectives and fostering an environment that encourages creative thinking.

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Fostering a culture of innovation during a turnaround is crucial for ensuring an organization's long-term sustainability. This process involves strategic planning, leadership commitment, and the implementation of systems that encourage creative thinking and innovation at all levels. By focusing on innovation, organizations can not only navigate through immediate challenges but also lay the groundwork for future growth and success.

Leadership and Strategic Vision

Leaders play a pivotal role in fostering a culture of innovation, especially during a turnaround. They must articulate a clear strategic vision that places innovation at its core. According to McKinsey, organizations with leaders who prioritize innovation and communicate its importance effectively are 5.8 times more likely to achieve breakthrough performance. Leadership must also be willing to take calculated risks and encourage a mindset that views failures as learning opportunities. This involves creating an environment where employees feel safe to experiment and propose new ideas without fear of reprisal. Furthermore, leaders should exemplify the innovative behaviors they wish to see throughout the organization, acting as role models for change and creativity.

To effectively embed innovation into the organizational culture, leaders should also establish clear goals and metrics for innovation. This includes setting aside resources specifically for innovation projects, such as dedicated time, budget, and personnel. Performance management systems should be aligned to reward innovative thinking and the successful implementation of new ideas. By doing so, leadership can create a direct link between innovation activities and the organization’s strategic objectives, ensuring that innovation efforts are focused and driven by clear outcomes.

Real-world examples of leadership fostering innovation include Google and 3M, where employees are encouraged to spend a portion of their time on projects outside their regular responsibilities. This approach has led to the development of new products and services that have significantly contributed to the companies' growth and market leadership.

Explore related management topics: Performance Management Organizational Culture

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Creating an Innovative Culture

An organization's culture plays a critical role in its ability to innovate, particularly during times of turnaround. A culture that promotes curiosity, openness, and collaboration is essential for innovation to flourish. According to a study by PwC, 85% of CEOs believe that an innovative culture is critical for achieving success in their industry. Organizations can foster such a culture by encouraging cross-functional teams, facilitating open communication, and breaking down silos that hinder the free flow of ideas. Encouraging diversity in teams not only in terms of demographics but also in terms of experience and thought processes can lead to more creative solutions to problems.

Moreover, organizations should implement processes and tools that support innovation. This includes adopting agile methodologies, leveraging digital technologies for collaboration, and creating innovation hubs or labs where new ideas can be rapidly prototyped and tested. Recognizing and celebrating successes, as well as learning from failures, can reinforce the value placed on innovation. Creating forums for sharing ideas, such as regular innovation challenges or hackathons, can also stimulate creativity and engagement among employees.

A notable example of creating an innovative culture can be seen in IBM’s Innovation Jam, a collaborative event that gathers ideas from employees, customers, and partners worldwide. This initiative has led to the development of new business opportunities and solutions that address complex societal challenges.

Explore related management topics: Agile

Investing in People and Skills

For innovation to truly take root in an organization, especially during a turnaround, investing in the development of people and skills is paramount. This involves not only hiring individuals with diverse and innovative skill sets but also continuously developing the skills of existing employees. Training programs focused on creative thinking, problem-solving, and digital literacy can empower employees to contribute to innovation efforts. According to Deloitte, organizations that prioritize the development of digital skills among their workforce are more likely to achieve high performance in innovation.

Mentorship and coaching programs can also play a significant role in fostering innovation. By pairing less experienced employees with seasoned innovators, organizations can facilitate the transfer of knowledge and encourage the development of new ideas. Additionally, providing employees with access to external networks and industry experts can broaden their perspectives and inspire innovative thinking.

An example of investing in people and skills is Adobe’s Kickbox program, which provides employees with resources and mentorship to develop their innovative ideas. This program has not only generated numerous new product ideas but also significantly enhanced employee engagement and creativity across the organization.

In conclusion, fostering a culture of innovation during a turnaround requires a multifaceted approach that involves leadership commitment, strategic alignment, cultural transformation, and investment in people and skills. By taking these steps, organizations can ensure their long-term sustainability and position themselves for success in an ever-changing business landscape.

Explore related management topics: Employee Engagement Creative Thinking

Best Practices in Turnaround

Here are best practices relevant to Turnaround from the Flevy Marketplace. View all our Turnaround materials here.

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Explore all of our best practices in: Turnaround

Turnaround Case Studies

For a practical understanding of Turnaround, take a look at these case studies.

Strategic Growth Plan for Boutique Real Estate Firm in Urban Markets

Scenario: A boutique real estate firm specializing in urban residential properties is facing a strategic challenge requiring reorganization.

Read Full Case Study

Operational Efficiency Strategy for Regional Hospital Network

Scenario: The organization is a regional hospital network facing a critical Turnaround due to a 20% decrease in patient satisfaction scores and a 15% increase in operational costs over the past two years.

Read Full Case Study

Operational Turnaround Strategy for Mid-Size Warehousing Company

Scenario: A mid-size warehousing company is at a crossroads, needing a strategic turnaround to address a 20% decline in operational efficiency and a 15% drop in customer satisfaction over the past two years.

Read Full Case Study

Client Acquisition Strategy for Luxury Wellness Retreats in Asia

Scenario: A premier luxury wellness retreat in Asia is undergoing restructuring to address a 20% decline in client acquisition rates over the past two years.

Read Full Case Study

Operational Efficiency Strategy for Ambulatory Health Care Services Provider

Scenario: A leading provider of ambulatory health care services is facing a critical period of restructuring due to a 20% decline in patient visitation rates and a 15% increase in operational costs over the past two years.

Read Full Case Study

Global Expansion Strategy for Online Casino in Competitive Gambling Market

Scenario: The organization is a rising online casino platform, currently facing strategic challenges due to a necessary reorganization.

Read Full Case Study


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Related Questions

Here are our additional questions you may be interested in.

What impact do emerging technologies like AI and blockchain have on the efficiency and effectiveness of turnaround strategies?
Emerging technologies such as AI and Blockchain significantly enhance Turnaround Strategies by improving efficiency, effectiveness, and stakeholder trust, fundamentally changing corporate restructuring. [Read full explanation]
What innovative approaches are companies taking to manage debt and liquidity challenges during restructuring?
Organizations are addressing debt and liquidity challenges through Asset-Light Strategies, Digital Transformation in Financial Management, and Strategic Debt Restructuring with Innovative Financing to ensure agility, efficiency, and long-term growth. [Read full explanation]
How is the increasing emphasis on sustainability and ESG considerations impacting turnaround strategies for companies in traditional industries?
The increasing emphasis on sustainability and ESG considerations is fundamentally transforming turnaround strategies in traditional industries, necessitating the integration of these principles into Strategic Planning, Operational Excellence, and Risk Management for long-term success and resilience. [Read full explanation]
How can reorganization efforts be tailored to enhance organizational resilience against future disruptions?
Tailoring reorganization to boost organizational resilience involves integrating Strategic Planning, Operational Excellence, Digital Transformation, and focusing on Leadership, Culture, and Change Management. [Read full explanation]
What are the most common pitfalls in executing a turnaround strategy, and how can they be avoided?
Avoiding common pitfalls in executing a turnaround strategy involves a clear Strategic Vision, effective Stakeholder Engagement and Communication, and addressing Operational Issues, guided by strong Leadership and a commitment to Change Management. [Read full explanation]
How is the gig economy shaping workforce restructuring and talent management strategies?
The gig economy is transforming Workforce Restructuring and Talent Management by emphasizing flexibility, technology investment, and skills-focused strategies for dynamic market adaptation. [Read full explanation]
What role does quantum computing play in enhancing data analysis for reorganization planning?
Quantum computing elevates data analysis for reorganization planning by accelerating Strategic Planning, Digital Transformation, and Operational Excellence, enabling rapid, complex data processing for informed decision-making and innovation. [Read full explanation]
What are the best practices for managing employee morale and engagement during significant organizational changes?
Effective management of employee morale and engagement during significant organizational changes involves Transparent Communication, Employee Involvement in the Change Process, and robust Training and Development support. [Read full explanation]

Source: Executive Q&A: Turnaround Questions, Flevy Management Insights, 2024


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