Estimating Revenue Uplift: Approaches and Insights PPT

This PPT slide, part of the 105-slide How to Develop a Business Case PowerPoint presentation, outlines methods for estimating revenue uplift, emphasizing 2 distinct approaches: top-down and bottoms-up. The top-down approach is primarily used for rough estimates, focusing on the percentage increase in market share. It suggests leveraging benchmark or survey data to gauge potential revenue increases. This method is valuable for executives needing quick insights without delving into granular data.

The visual representation of market share shifts from old to new illustrates a clear transition, with the old market share at 70% and the new at 60%. This change indicates a strategic shift that could lead to significant revenue implications. The accompanying pie charts succinctly depict the impact of market share changes, making it easy to grasp the concept at a glance.

The bottoms-up approach, on the other hand, emphasizes a more detailed analysis. It involves estimating increases in unit volume and unit price, providing a comprehensive view of potential revenue growth. This method encourages a thorough examination of product mix changes, which can significantly influence overall financial performance. The bar graphs illustrate projected unit volume and revenue increases over 3 years, showcasing a clear growth trajectory.

This slide serves as a practical guide for executives looking to understand the mechanisms behind revenue uplift. It offers actionable insights that can inform decision-making processes, making it a valuable resource for those considering strategic initiatives aimed at enhancing financial outcomes. The combination of both approaches provides a well-rounded perspective, catering to various analytical needs.

This slide is part of the How to Develop a Business Case PowerPoint presentation.

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