Strategic Positioning Matrix for Business Evaluation PPT

This PPT slide, part of the 50-slide Evolution of Strategy PowerPoint presentation, presents a matrix that categorizes businesses based on their attractiveness and competitive position. It is divided into 4 quadrants: Question-Marks, Core Businesses, Non-Core Businesses, and Weak. The vertical axis indicates industry attractiveness, which is measured by industry profitability, while the horizontal axis reflects the strength of the business position.

In quadrant B, labeled "Question-Marks," businesses are characterized by high industry attractiveness, but uncertain competitive positioning. This suggests that while these businesses operate in profitable sectors, their current market position is not well-defined, indicating potential for growth or risk.

Quadrant C, "Core Businesses," represents entities that are both highly attractive and competitively strong. These are the most valuable assets, likely providing significant returns and strategic advantages. The slide implies that focusing on these businesses can yield the highest value for the organization.

Quadrant D, "Non-Core Businesses," indicates a lower attractiveness level combined with a stronger competitive position. These businesses may not be central to the organization's strategy, but could still offer some benefits, possibly serving niche markets or supporting core operations.

Finally, quadrant A, labeled "Weak," signifies businesses that are neither attractive nor strong. These are likely to be the least valuable and may require reevaluation or divestment.

The notes on the right emphasize that the best businesses deliver high value to the organization while being less valuable to competitors. Conversely, the worst businesses may hold low value for the organization, but could be leveraged by others. This matrix serves as a strategic tool for evaluating and prioritizing business units based on their market positioning and potential.

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