BUY WITH CONFIDENCE
DESCRIPTION
Customer segmentation is an important tool for customer analysis.
• To identify cost reduction opportunities
• To identify revenue and profit maximizing strategies
• To achieve differentiation and to preempt competitors' moves
• To determine the strategies that fit best with a company's core competencies
This presentation was developed to show how to do an effective customer segmentation excercise. It contains key concepts, approaches, and their application through some examples.
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Customer Segmentation PowerPoint Slides: Customer Segmentation PowerPoint (PPT) Presentation, Documents & Files
OVERVIEW
ABOUT THE AUTHOR
This document is available as part of the following discounted bundle(s):
Save %!
Essential Consulting Knowledge Builder
This bundle contains 21 total documents. See all the documents to the right.
Customer Segmentation Consulting Frameworks Strategic Planning Strategy Development Targeting Growth Strategy Operational Excellence Gap Analysis Consulting Training Strategy Frameworks Strategy Deployment & Execution Hoshin Kanri Strategic Analysis Business Transformation Customer Experience Product Launch Strategy Chief Strategy Officer Company Analysis KPI Strategic Thinking Organizational Design Positioning Market Research Product Strategy Pricing Strategy Cyber Security Business Case Development Financial Modeling Porter's Five Forces Marketing Plan Development Digital Transformation Costing Mobile Strategy Change Management
Download our FREE Strategy & Transformation Framework Templates
Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more. |