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DOCUMENT DESCRIPTION

Customer segmentation is an important tool for customer analysis.
- To identify cost reduction opportunities
- To identify revenue and profit maximizing strategies
- To achieve differentiation and to preempt competitors' moves
- To determine the strategies that fit best with a company's core competencies

This presentation was developed to show how to do an effective customer segmentation excercise. It contains key concepts, approaches, and their application through some examples.

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File Type: PowerPoint (ppt)

File Size: 808 KB

Number of Slides: 47 (includes cover, transition slides)

Related Topic(s): Customer Segmentation

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Initial upload date (first version): Apr 27, 2014

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