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Before you go ahead and scream about your company’s latest invention from the rooftops, you have to consider all the ways you’re going to protect it. This is because, unfortunately, the world is full of individuals who will happily claim that your idea is theirs so that they can reap the financial rewards of its […]

Almost every retailer regardless of industry, be it apparel, grocery, or electronics has a list of products which do not have exact matches in the market. These items are unique like private labels or new to the market, slightly differ from otherwise similar goods by minor variables such as color or have unique model numbers […]

The fact that an effective and efficient Corporate Compliance Training (CCT) forms the heart and soul of an organisation is no overstatement. Corporate compliance acts as a linchpin between the employees and the management. It ensures that all your employees follow a predefined set of rules and regulations. 1. Customisation is important Before you begin […]

There’s nothing more fulfilling than running a hot and successful business from the comfort of your home. The good thing about it is that you can set your own standards and schedule without having to attend mandatory meetings. With a variety of business ideas that require either an Internet connection or a set of vocational […]

Productivity is an area that everyone struggles with at work from time to time. While some days you may be highly productive and focused throughout the day, there are sure to be times where you struggle to find the motivation, and this could be for any number of different reasons. It is important to be […]

In order to build a more loyal audience, you need to focus on providing value. In the digital age, every business is in a constant struggle to stay one step ahead of the competition, and value is the key to standing out. It is more expensive to attract new customers than it is to get […]

While some owners of large businesses may believe their marketing and customer service plans and goals are separate entities, they actually should be connected and have a mutually beneficial relationship. According to Business.com, since you rely on specific marketing strategies to acquire new customers and boost your revenue, it’s only logical that these principles complement your […]

For the sake of your short and long-term business success, your company needs to make profit. Naturally, this is also the goal of any entrepreneur that is running his or her business venture as well. In order to be financially conscious and make profit, you also need to better understand why money is so important […]

While every business owner is aware of the need for positive customer service, fewer give thought to the customer experience. The two are often confused with one another, and that can be a mistake when it comes to your digital marketing strategy. The customer experience covers the full range of interactions that a consumer has […]

So you want to expand your business to a better location, or hire additional personnel, or start a new line of product. But do you have capital to make your dream a reality? There are many ways businesses can source for start-up capital, and borrowing is one of them. A lender is willing to help […]

For some, running their own small business is the ultimate dream, and thanks to modern technology and low startup costs (depending on the sector you want to work in), it is now a dream that can much more easily become a reality. Although all businesses will be different and run in their individual ways, one […]

Because of misunderstandings and incorrect information, direct sales has received an undeservedly bad reputation. In reality there are many completely legitimate companies that operate using this business model, but still, some people only associate direct sales with multi-level marketing scams. To set the record straight and help consumers understand how the business model actually works, […]