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DESCRIPTION
This document provides a thorough visual taxonomy of key business processes related to marketing and selling products and services based on APQC's cross-industry process classification system (PCF), the most used process framework globally.
A process classification framework can be utilized in many practical ways. For example, it can provide a:
1. framework and checklist of processes when scoping process-related projects
2. starting point for a process documentation, offering a detailed list of processes to use in process flows, maps, and/or models
3. basis for structuring a process repository, whether using a sophisticated software or simple folders
4. foundation for undertaking process-related benchmarking and generating business analytics
This document follows the structure, and facilitates the usage, of APQC's PCF v7.3.1. It includes 5 process groups, 31 processes, and 144 process activities related to marketing and selling products and services.
Contents
1. PCF Levels
2. PCF Overall Structure
3. Taxonomy for the Process Category – High Level
4. Taxonomy for the Process Category – Detailed
5. Taxonomy by Process Group – Detailed
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Source: Best Practices in Sales, Process Mapping, Marketing Plan Development PowerPoint Slides: Key Business Processes | Marketing and Sales PowerPoint (PPTX) Presentation, ILMAM - Strategy & Management Consulting
OVERVIEW
ILMAM is a strategy and management consulting provider that specializes in:
• Strategic management, including strategic planning and performance management
• Strategy enablers, such as key business processes and governance
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