Flevy Management Insights Q&A
How should we structure a problem statement to align with our strategic planning objectives?


This article provides a detailed response to: How should we structure a problem statement to align with our strategic planning objectives? For a comprehensive understanding of Strategic Planning, we also include relevant case studies for further reading and links to Strategic Planning best practice resources.

TLDR A well-structured problem statement clearly defines the issue, its impact on Strategic Planning, and outlines actionable steps for resolution.

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Before we begin, let's review some important management concepts, as they related to this question.

What does Strategic Planning Alignment mean?
What does Problem Statement Framework mean?
What does Impact Assessment mean?
What does Call to Action mean?


Crafting a problem statement that aligns with an organization's Strategic Planning objectives is a critical step in ensuring the successful execution of its strategy. This process involves a nuanced understanding of what are the parts of statement of the problem, which serves as the foundation for developing a coherent and effective approach to tackling challenges. A well-structured problem statement not only highlights the issues at hand but also sets the stage for identifying actionable solutions that are in harmony with the organization's strategic goals.

The first part of a problem statement should clearly define the issue, focusing on its impact on the organization's Strategic Planning efforts. It is essential to articulate the problem in a manner that resonates with the strategic objectives, ensuring that there is a direct linkage between the problem identified and the goals of the organization. This requires a deep dive into the specifics of the problem, including its scope, scale, and the areas of the business it affects. By doing so, leaders can ensure that the problem statement is not just a generic concern but one that is intricately tied to the strategic outcomes the organization aims to achieve.

Following the definition, the next part involves detailing the implications of the problem. This section should elaborate on how the issue hinders the organization's ability to meet its Strategic Planning objectives, including potential risks, inefficiencies, and missed opportunities. Highlighting the consequences of not addressing the problem is crucial for garnering the necessary attention and resources to tackle it effectively. It's about connecting the dots between the problem and the broader strategic vision, making it clear why resolving this issue is paramount for the organization's success.

Finally, the problem statement should conclude with a call to action, outlining what needs to be done to address the issue. This part is about setting the stage for solution development, focusing on the types of strategies, initiatives, or interventions that could potentially mitigate the problem. While it's not about providing a detailed solution in the problem statement itself, this section should signal the direction the organization needs to take. This forward-looking approach ensures that the problem statement is not just a diagnosis but a springboard for Strategic Planning and action.

Framework for Crafting a Problem Statement

Utilizing a structured framework is crucial for developing a problem statement that aligns with Strategic Planning objectives. Consulting firms often employ robust templates and methodologies to guide this process, ensuring that all critical aspects of the problem are captured and articulated in a manner that facilitates strategic alignment. A commonly used framework involves three key components: Identification, Impact, and Imperative. This framework ensures that the problem statement comprehensively covers the what, why, and how of the issue at hand, making it a powerful tool for strategic decision-making.

In the Identification phase, the focus is on pinpointing the exact nature of the problem, using data and insights to define its parameters clearly. This step is about getting to the heart of the issue, avoiding vague descriptions, and instead, using precise language that reflects the organization's strategic lexicon. The Impact phase then delves into the consequences of the problem, linking it directly to the Strategic Planning objectives and demonstrating how it acts as a barrier to achieving these goals. Lastly, the Imperative phase is about urgency, emphasizing the need for immediate action and hinting at the strategic pathways that could be explored to resolve the issue.

Adopting such a framework ensures that the problem statement is not only comprehensive but also aligned with the strategic priorities of the organization. It acts as a bridge between identifying a challenge and mobilizing the organization towards a solution, making it an indispensable tool in the arsenal of strategic leaders.

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Real-World Application

Consider the example of a leading retail organization facing declining sales in a highly competitive market. By applying the aforementioned framework, the problem statement might begin by precisely identifying the issue—sales have declined by X% over the last Y months, directly impacting the organization's Strategic Planning objective of market leadership. The Impact section would detail how this decline has affected customer loyalty, brand perception, and financial performance, making it clear why addressing this problem is critical for the organization's strategic success.

The Imperative part of the problem statement would then call for a strategic review of the organization's market positioning, product offerings, and customer engagement strategies. It would suggest the need for a comprehensive analysis to identify underlying causes and potential solutions, such as digital transformation initiatives, customer experience enhancements, or operational efficiencies. This approach not only highlights the problem but also sets the direction for Strategic Planning and action, ensuring that the organization's efforts are squarely focused on overcoming the challenge and achieving its strategic objectives.

By structuring a problem statement to align with Strategic Planning objectives, organizations can ensure that their efforts to address challenges are strategic, focused, and effective. This process requires a clear understanding of the parts of the problem statement, a robust framework for its development, and the ability to articulate the issue in a way that resonates with the organization's strategic goals. With these elements in place, leaders can turn challenges into opportunities for strategic success.

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Strategic Planning Case Studies

For a practical understanding of Strategic Planning, take a look at these case studies.

Revamping Strategic Planning Process for a Financial Service Provider

Scenario: A financial service provider operating in a highly competitive environment seeks to revamp its existing Strategic Planning process.

Read Full Case Study

Strategic Planning Revamp for Renewable Energy Firm

Scenario: The organization, a mid-sized renewable energy firm, is grappling with a rapidly evolving market and increased competition.

Read Full Case Study

Strategic Planning Framework for a Global Hospitality Chain

Scenario: A multinational hospitality company is grappling with market saturation and intense competition in the luxury segment.

Read Full Case Study

Maritime Fleet Expansion Strategy for Competitive Global Shipping Market

Scenario: The organization is a global maritime shipping company that has been facing significant pressure to expand its fleet to meet increasing demand.

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Strategic Planning Revamp for Luxury Retailer in Competitive Market

Scenario: A luxury fashion retail company is grappling with the shifting dynamics of a highly competitive market.

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Strategic Planning Revamp for Boutique Luxury Brand in Competitive Market

Scenario: A firm operating within the luxury sector faces challenges in maintaining its competitive edge amidst a rapidly evolving market landscape.

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Related Questions

Here are our additional questions you may be interested in.

How can strategic planning processes be adapted to better incorporate stakeholder feedback, including customers, employees, and partners?
Incorporating stakeholder feedback into Strategic Planning enhances decision-making and strategy agility through continuous engagement, advanced analytics, and establishing feedback loops and accountability mechanisms. [Read full explanation]
What role does data analytics play in enhancing the strategic planning process, especially in identifying emerging market trends?
Data analytics is crucial in Strategic Planning, enabling organizations to identify market trends, make informed decisions, and position for future growth through evidence-based insights. [Read full explanation]
What are the key differences between Hoshin Kanri and traditional strategic planning methods?
Hoshin Kanri emphasizes Execution and Alignment, Continuous Improvement and Adaptability, and integrates Strategy and Tactics, contrasting with traditional methods' focus on plan creation without ensuring effective organization-wide implementation. [Read full explanation]
How should companies adjust their strategic planning processes to better anticipate and manage geopolitical risks?
Companies can better manage geopolitical risks by integrating Geopolitical Risk Assessment into Strategic Planning, enhancing Organizational Agility, and fostering Strategic Partnerships to secure competitive advantages. [Read full explanation]
What role does organizational culture play in the successful integration of sustainability into strategic planning?
Organizational culture is crucial for integrating sustainability into Strategic Planning, acting as a foundation for adopting sustainable practices and aligning them with core business strategies for innovation and long-term value creation. [Read full explanation]
What are the benefits of incorporating scenario planning into strategic decision-making processes?
Incorporating Scenario Planning into strategic decision-making enhances Strategic Agility, improves Risk Management, and fosters Innovation, enabling organizations to navigate uncertainty and achieve sustainable growth. [Read full explanation]

Source: Executive Q&A: Strategic Planning Questions, Flevy Management Insights, 2024


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