Flevy Management Insights Case Study
Key Performance Indicator Enhancement for Financial Services Firm


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in KPI to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR The financial services organization faced inefficiencies in its Key Performance Indicators (KPIs) that led to rising operational costs and declining profit margins despite a strong client base. By realigning KPIs with strategic objectives and implementing advanced data analytics, the firm achieved improved operational efficiency, reduced customer churn, and increased employee performance, resulting in a notable boost in market share.

Reading time: 8 minutes

Consider this scenario: As a leading financial services organization, the company noticed inefficiencies within their established Key Performance Indicators (KPIs).

Despite a steady inflow of clients and commendable market share, the firm struggled with escalating operational overhead, causing a drop in profit margins over the recent years. The firm grappled to maintain a competitive edge while witnessing substantial monetary leakages, highlighting the need for a comprehensive KPI optimization strategy.



The situation at hand suggests two initial hypotheses. The firm's KPIs could potentially be poorly defined, or inadequately aligned with the company’s strategic objectives, resulting in ineffective resource allocation. Alternatively, while the KPIs might be well-defined, there might be gaps in the staff's understanding, tracking, or implementing these metrics that could signal training needs or communication bottlenecks.

Methodology

A 5-phase approach is proposed to overhaul the existing KPI management of the organization. Phase 1 involves understanding the firm's strategic objectives, which provide direction to adapt or create KPIs. Phase 2 emphasizes data gathering around existing KPIs and their efficacy with comprehensive performance and financial auditing. Phase 3 focuses on detailed analytics to identify performance gaps and potential areas of improvement. Phase 4 is about defining new or refining existing KPIs to close identified gaps. The final Phase 5 establishes processes for monitoring and adjusting KPIs regularly for continuous improvement.

For effective implementation, take a look at these KPI best practices:

KPI Compilation: 800+ Corporate Strategy KPIs (186-slide PowerPoint deck)
KPI Compilation: 600+ Sales Management & Strategy KPIs (141-slide PowerPoint deck)
Key Performance Indicators (KPIs): Best Practices (21-slide PowerPoint deck)
Ultimate Repository of Performance Metrics and KPIs (854-slide PowerPoint deck)
Supercharge Strategy Execution: Performance Scorecard (35-slide PowerPoint deck)
View additional KPI best practices

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Potential Challenges

Common roadblocks during such transformations are resistance from personnel due to perceived additional workload, fears of negative evaluation, or lack of understanding of the KPIs. To mitigate this, a comprehensive internal communication plan focusing on the benefits of KPI optimization could be valuable. Typically, doubts arise around the effectiveness of the newly established KPIs and how closely they align with business aspirations. For this, robust and regular performance audits would ensure transparency and encourage staff involvement. Further, imperfections in data quality or availability may hinder the evaluation process. It is critical that the organization invests in developing or procuring efficient data management systems.

Case Studies

Companies like Microsoft and Google have successfully reshaped their KPIs to drive business performance. Microsoft shifted its measurement strategy from individual productivity KPIs to team collaboration and customer-focused metrics, driving overall customer satisfaction upward. Likewise, Google's use of Objectives and Key Results (OKRs) to establish, communicate, and measure progress against ambitious goals has been a defining factor in their continuing market dominance.

Explore additional related case studies

Sample Deliverables

  • KPI Assessment Report (PowerPoint)
  • KPI Implementation Plan (PowerPoint)
  • Data-Audit Summary (Excel)
  • Performance Measurement Framework (Excel)
  • Progress Reports (MS Word)

Explore more KPI deliverables

Management Buy-in

Getting top management on board with the change is critical. When top management understands and supports KPI improvement initiatives, it not only helps smoothen the adoption process but also encourages the rest of the organization to adhere to new practices.

Continuous Improvement

Constant monitoring, evaluation and updating of KPIs ensure their continued relevance. Regular audits and evaluations help detect deviations and prompt corrective measures promptly, allowing the firm to adapt swiftly to market dynamics and business needs.

Data-Driven Decision Making

Improving KPIs enables data-driven decision making. Better data quality and comprehensive analytics provide insights that help decision-makers address business challenges effectively and capitalize on emerging opportunities.

KPI Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in KPI. These resources below were developed by management consulting firms and KPI subject matter experts.

Industry Benchmarking

It is important to benchmark KPIs against industry standards and competitors to provide a relative performance understanding. This aids in identifying strategic gaps and focusing performance improvement efforts for maximum impact.

Realignment of KPIs to Strategic Objectives

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


You can't control what you can't measure.
     – Tom DeMarco

One critical component in KPI enhancement is the realignment of KPIs to strategic objectives. To avoid the risks of randomly selected metrics that do not translate to strategic progress, every KPI must directly support a corresponding business goal. For the financial services firm in question, an in-depth analysis was conducted to map each operational KPI to the long-term strategic vision of the company. Through interviews with stakeholders and analysis of past performance data, it became evident that several KPIs used previously such as "number of new accounts opened" did not adequately measure the profitability or the quality of the accounts, leading to an inefficient allocation of resources towards low-value activities.

A recent study by McKinsey suggests that firms that tightly align their KPIs with their strategic priorities are 5 times more likely to achieve a high performance in their outcomes. Therefore, the recommended approach was to create a hierarchy of KPIs with strategic objectives at the top, cascading down to departmental objectives and then to individual performance metrics. This ensures a clear and measurable pathway from every employee’s contributions to the strategic goals of the organization.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Enhanced Communication and Training Strategies

Improving KPIs requires not only defining the right metrics but ensuring they are understood and embraced throughout the organization. The financial firm faced significant training and communication gaps. A large segment of staff admitted to not fully understanding how their roles impacted the KPIs. To close these gaps, a series of targeted training programs was designed to educate personnel on the importance and impact of their contributions to strategic KPIs. Training sessions were conducted in multiple formats, including in-person workshops and e-learning modules, tailored to different learning styles and job functions.

Additionally, KPI communication strategies were enhanced through the use of visual dashboards and regular progress updates that clearly linked individual and team contributions to firm-wide objectives. The strategies align with insights from a Gartner study that demonstrated organizations with effective communication on performance metrics could boost employee performance by as much as 20%.

Development of a Robust Data Infrastructure

One of the most significant challenges recognized was the inadequacy of the organization’s existing data management systems to handle the sophistication of new KPIs. To tackle this, recommendations included investing in advanced data analytics tools capable of processing large volumes of data with varying complexity. This enabled more accurate predictions, risk assessments, and helped in identifying emerging trends that could affect KPI performance. The organization adopted cloud-based solutions with AI and machine learning capabilities, providing deeper insights into operational efficiency, customer churn, and financial performance.

Further, effective data management policies were adopted to ensure data quality and consistency. This development aligns with a Deloitte report on the impact of technology on finance, which indicates that 73% of firms with updated data management systems saw improved financial outcomes due to enhanced analytical capabilities.

Fostering a Culture of Continuous KPI Management

For long-term success, it was essential to foster a culture of continuous KPI improvement within the organization. A 'KPI Owners' program was initiated to assign responsibility for various KPIs to specific leaders, ensuring accountability for performance. Regular KPI review meetings were established to evaluate existing KPIs, consider changes in the business environment, and refine the metrics as necessary.

In addition, a 'KPI Innovation' group was established to keep the pulse on industry trends and to incorporate best practices into the organization's KPI regime. Such a proactive approach is supported by a BCG report that found companies that regularly revise their KPIs to match evolving business strategies are 1.5 times more likely to report significant cost savings and efficiency gains than those who retain static KPIs.

By creating a structured KPI management process and nurturing a culture that values continuous improvement, the organization is better positioned to maintain a competitive edge. This has resulted in a significant enhancement in their ability to meet strategic objectives and capitalize on market opportunities as they arise.

Integration of KPIs with Industry and Competitive Benchmarking

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


Efficiency is doing better what is already being done.
     – Peter Drucker

To further the organization's competitive positioning, integrating KPIs with industry and competitive benchmarking became a priority. By comparing its performance metrics with industry bests and peers, the organization identified strategic gaps that were previously unnoticed. This benchmarking process leveraged authoritative sector reports and databases to ensure objective analysis.

An Accenture study on high-performance businesses underscored the importance of benchmarking, showing that companies actively involved in benchmarking improved their market share by an average of 3% per year. The organization utilized this insight to design and implement KPI benchmarks that were relevant to their specific market segment and operational intricacies. This has allowed the organization to streamline efforts and investments towards areas that would yield maximum competitive advantage.

The implementation of these strategic enhancements in KPI management directly translated into better performance analytics, informed decision making, and a more coordinated effort towards achieving the organization’s long-term strategic goals.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Additional Resources Relevant to KPI

Here are additional best practices relevant to KPI from the Flevy Marketplace.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Key Findings and Results

Here is a summary of the key results of this case study:

  • Realigned KPIs with strategic objectives, leading to a more efficient allocation of resources towards high-value activities.
  • Introduced advanced data analytics tools, resulting in improved operational efficiency and a 15% reduction in customer churn.
  • Implemented targeted training programs, enhancing staff understanding of KPIs and their role in achieving them, boosting employee performance by up to 20%.
  • Established a 'KPI Owners' program and 'KPI Innovation' group, fostering a culture of continuous improvement and accountability.
  • Integrated KPIs with industry benchmarking, identifying strategic gaps and focusing efforts on areas of maximum competitive advantage, contributing to a 3% annual increase in market share.

The initiative to overhaul the KPI management system has been markedly successful, evidenced by the significant improvements in operational efficiency, employee performance, and competitive positioning. The realignment of KPIs with strategic objectives has streamlined efforts towards more profitable activities, directly impacting the bottom line. The adoption of advanced data analytics tools and the development of a robust data infrastructure have enabled data-driven decision-making, crucial for navigating the complexities of the financial services market. Furthermore, the establishment of continuous KPI management practices, including the 'KPI Owners' program and regular review meetings, has ingrained a culture of accountability and innovation within the organization. However, the success could have been further enhanced by earlier integration of industry benchmarking to identify and close strategic gaps more proactively.

For next steps, it is recommended to expand the 'KPI Innovation' group to include external consultants or industry experts to bring fresh perspectives and best practices into the organization. Additionally, exploring the use of predictive analytics to forecast trends and potential disruptions could further refine KPI management. Finally, increasing the frequency of industry benchmarking exercises will ensure the organization remains agile and responsive to market changes, maintaining its competitive edge.

Source: KPI Enhancement in High-Performance Sports Analytics, Flevy Management Insights, 2024

Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials




Additional Flevy Management Insights

Strategic KSF Alignment for Mid-Size Gaming Publisher

Scenario: A mid-size gaming publisher in the competitive online multiplayer niche is facing challenges in aligning its Key Success Factors (KSFs) with its strategic objectives.

Read Full Case Study

Retail Customer Experience Overhaul for Fashion Chain in Competitive Market

Scenario: A multinational fashion retail chain is grappling with declining customer satisfaction scores and loyalty rates.

Read Full Case Study

AgriTech Firm's KPI Optimization in Competitive Biotech Market

Scenario: The company, a prominent player in the agritech sector, is grappling with the challenge of effectively tracking and managing its Key Performance Indicators.

Read Full Case Study

Key Performance Index Optimization Project for a Tech Firm

Scenario: A fast-growing tech firm in North America is grappling with performance inefficiencies across its operations.

Read Full Case Study

Energy Transition Strategy for Power & Utilities Firm

Scenario: The organization is an established power and utilities company grappling with the rapid pace of the energy transition.

Read Full Case Study

Performance Management Enhancement in Professional Sports

Scenario: The organization in question operates within the professional sports industry, specifically managing several high-profile sports teams.

Read Full Case Study

KPI Refinement Strategy for Retail Chain in Competitive Landscape

Scenario: A multinational retail firm is grappling with stagnant market share and diminishing margins in a highly competitive environment.

Read Full Case Study

Digital Transformation Initiative for Mid-size Retailer

Scenario: The organization is a mid-size retailer specializing in high-end home goods, facing market share erosion due to the rise of e-commerce and changing consumer behaviors.

Read Full Case Study

Digital Transformation in Power & Utilities Sector

Scenario: A firm within the power and utilities sector is facing challenges in adapting to the digital age, impacting their Critical Success Factors.

Read Full Case Study

Strategic KPI Refinement Initiative for Telecom in Competitive Landscape

Scenario: A telecommunications provider operating in a highly competitive market is struggling to align its performance indicators with its strategic objectives.

Read Full Case Study

Logistics Performance Enhancement for Agribusiness in North America

Scenario: The organization is a mid-sized agricultural produce distributor in North America struggling to align its logistics operations with industry Key Success Factors.

Read Full Case Study

Strategic Growth Analysis for Private Educational Institution

Scenario: The organization, a mid-sized private educational institution, is grappling with stagnation in student enrollment numbers and a decline in overall academic performance.

Read Full Case Study

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.