Flevy Management Insights Case Study
Capital Structure Refinement for Maritime Shipping Conglomerate
     Mark Bridges    |    Capital Structure


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Capital Structure to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR A leading maritime shipping firm experienced earnings and cash flow volatility due to high leverage and interest costs, hindering fleet and tech reinvestment. By optimizing its capital structure, the company cut interest expenses by 12% and improved its debt-to-equity ratio by 18%, highlighting the value of Strategic Planning for financial stability and operational efficiency.

Reading time: 11 minutes

Consider this scenario: A prominent maritime shipping firm, operating globally, has encountered volatility in its earnings and cash flows, which has led to a suboptimal capital structure.

The organization is grappling with high leverage and interest expenses that consume a significant portion of its earnings, hindering its ability to reinvest in fleet expansion and technological upgrades. The company seeks to balance its debt and equity to optimize its weighted average cost of capital (WACC), enhance financial flexibility, and maintain competitive advantage in the international shipping market.



The organization's financial performance has been impacted by a combination of high operational costs, erratic global trade flows, and currency fluctuations, leading to the hypothesis that the organization's current capital structure may not be aligned with its strategic objectives. Additionally, it is hypothesized that the company's risk management practices may not be adequately mitigating the financial risks inherent in the maritime industry, further exacerbating the capital structure inefficiencies. Furthermore, the organization's investment decisions might not be optimized for value creation, suggesting a potential misalignment between capital allocation and strategic growth opportunities.

Strategic Analysis and Execution Methodology

The organization can benefit from a structured 5-phase consulting approach to optimize its Capital Structure, which aligns with industry best practices and has been proven effective by leading consulting firms. This methodology will enable the organization to systematically address its capital structure challenges, identify optimal financing strategies, and position itself for sustainable growth and profitability.

  1. Diagnostic Analysis: Examine the current capital structure, financial policies, and market conditions. Questions include:
    • What is the current debt-to-equity ratio, and how does it compare to industry benchmarks?
    • How are the organization's current financial policies affecting its WACC?
    • What are the prevailing interest rates and credit terms available to the organization?
    Key activities involve historical financial performance review, peer benchmarking, and assessment of financing options. Insights will focus on identifying areas where the capital structure can be optimized to reduce costs and improve flexibility.
  2. Strategic Financing Options: Explore alternative financing structures and capital sources. Questions include:
    • What mix of debt and equity financing will optimize the organization's WACC?
    • How can the organization access new sources of capital, such as private equity or bond issuance?
    • What are the potential tax implications of different financing options?
    Activities include scenario analysis and financial modeling to evaluate the impact of various financing strategies on the organization's financial metrics and risk profile. The goal is to develop a tailored capital structure strategy that supports the organization's strategic objectives.
  3. Implementation Roadmap: Develop a detailed execution plan for transitioning to the optimal capital structure. Questions include:
    • What steps are needed to adjust the capital structure in line with the recommended strategy?
    • How will changes in capital structure be communicated to stakeholders?
    • What are the timelines and milestones for implementation?
    Activities encompass stakeholder engagement, communication planning, and timeline development. This phase aims to ensure a smooth transition with minimal disruption to the organization's operations.
  4. Risk Management Integration: Integrate risk management practices into capital structure decisions. Questions include:
    • How can the organization align its risk management framework with its capital structure strategy?
    • What financial instruments can be used to hedge against currency and interest rate risks?
    • How will the organization monitor and adjust its risk profile post-implementation?
    This phase involves the development of hedging strategies, the establishment of risk monitoring processes, and the integration of risk considerations into ongoing financial planning.
  5. Performance Monitoring and Adjustment: Establish metrics and processes for ongoing monitoring and adjustment of the capital structure. Questions include:
    • What KPIs will the organization use to evaluate the effectiveness of its capital structure?
    • How frequently will the capital structure be reviewed and potentially adjusted?
    • What are the triggers for re-evaluating the organization's financing strategy?
    Activities include the selection of appropriate KPIs, the creation of reporting mechanisms, and the development of a governance framework to ensure the capital structure remains aligned with the organization's strategic goals.

For effective implementation, take a look at these Capital Structure best practices:

Capital Optimization Guide (123-slide PowerPoint deck and supporting Excel workbook)
Capital Structure Decisions (Financial Management) (57-slide PowerPoint deck)
Setting The Optimal Capital Structure in Practice (64-slide PowerPoint deck)
View additional Capital Structure best practices

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Capital Structure Implementation Challenges & Considerations

One consideration in this process is the potential impact on the organization's credit rating and investor relations. A shift in capital structure can signal changes in risk profile to creditors and investors, which must be carefully managed to maintain confidence and access to capital. Moreover, the organization must be prepared for the operational implications of refinancing or restructuring existing debt, which can include legal complexities, negotiation with creditors, and potential prepayment penalties. Additionally, the execution of a new capital structure strategy may require the organization to build new competencies in financial management and risk assessment, necessitating training or hiring of specialized personnel.

The expected business outcomes include a lower cost of capital, enhanced financial stability, and improved shareholder value. By optimizing the capital structure, the organization can reduce interest expenses and improve its debt service coverage ratio. An effective capital structure will also provide the organization with the financial flexibility to seize growth opportunities and respond to market changes more effectively.

Implementation challenges may include resistance from stakeholders who are accustomed to the existing capital structure, as well as the need to manage the timing and sequencing of financing activities to minimize disruption. The organization may also encounter regulatory hurdles or market conditions that could affect the availability and terms of financing.

Capital Structure KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


Efficiency is doing better what is already being done.
     – Peter Drucker

  • Debt-to-Equity Ratio: Measures the organization's financial leverage and risk profile.
  • Interest Coverage Ratio: Indicates the organization's ability to service its debt from operating earnings.
  • Return on Capital Employed (ROCE): Assesses the efficiency and profitability of the organization's capital investments.
  • Cost of Debt and Cost of Equity: Evaluates the expenses associated with each type of financing.
  • WACC: Determines the overall cost of the organization's capital structure.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Implementation Insights

Through the implementation process, it is often observed that the alignment of capital structure strategy with the organization's overall business strategy is critical for success. The case of a global consumer goods company, advised by McKinsey, illustrates that a strategic approach to capital structure can yield a 20% improvement in return on invested capital. This was achieved by balancing the cost and availability of capital with the company's investment opportunities and risk profile.

Another insight is that proactive communication with stakeholders throughout the capital structure optimization process is essential. Transparency regarding the organization's financial strategy can help maintain trust and support from investors, lenders, and employees. For example, a technology firm's transparent approach to capital restructuring led to a positive reception from the market, with its stock price increasing by 15% post -announcement.

Finally, the adoption of advanced financial modeling techniques can significantly enhance the organization's ability to evaluate and manage its capital structure. Utilizing predictive analytics and scenario planning tools can provide the organization with deeper insights into potential financial outcomes and enable more informed decision-making.

Capital Structure Deliverables

  • Capital Structure Assessment Report (PDF)
  • Financing Strategy Presentation (PowerPoint)
  • Risk Management Framework (Document)
  • Capital Allocation Financial Model (Excel)
  • Implementation Roadmap (PDF)
  • Stakeholder Communication Plan (MS Word)

Explore more Capital Structure deliverables

Capital Structure Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Capital Structure. These resources below were developed by management consulting firms and Capital Structure subject matter experts.

Optimizing Capital Structure Amid Market Volatility

With market volatility being a constant in the maritime industry, it is crucial to establish a capital structure that is both resilient and adaptable. According to a recent BCG analysis, firms that actively manage their capital structure in response to market conditions can achieve a 15% higher total shareholder return compared to those with a more static approach. To navigate this, the organization should consider implementing flexible financial instruments and maintaining a diversified portfolio of debt with staggered maturities. This can protect against market downturns and provide the ability to capitalize on investment opportunities as they arise.

Moreover, the use of derivatives and other hedging instruments can be effective in managing currency and interest rate risks. However, these require sophisticated understanding and management. A study by McKinsey shows that companies that integrate advanced risk management into their capital structure decisions can reduce earnings volatility by up to 30%. The organization should invest in building the requisite financial expertise or partner with financial institutions that can provide this service, ensuring that risk management is an integral part of the capital structure strategy.

Stakeholder Engagement in Capital Structure Changes

Stakeholder engagement is a critical component of any significant change in capital structure. When altering the capital structure, it is vital to have a clear communication strategy that articulates the rationale, benefits, and potential impacts to all stakeholders. For instance, Accenture's research underscores that transparent communication can mitigate concerns of credit rating agencies and investors, potentially avoiding adverse reactions such as credit downgrades or stock sell-offs. The organization should also consider engaging with stakeholders early in the process to gather input and build consensus around the proposed changes.

This engagement should not be a one-off event but part of an ongoing dialogue that keeps stakeholders informed about the progress and results of the capital structure strategy. Regular updates, perhaps on a quarterly basis, can help maintain confidence and provide a platform for the organization to demonstrate accountability and responsiveness to stakeholder concerns. Deloitte emphasizes that continuous engagement not only helps in smoothing the transition but can also provide valuable feedback that can refine the capital structure strategy over time.

Integrating ESG Factors into Capital Structure Decisions

Environmental, Social, and Governance (ESG) considerations are becoming increasingly important in capital structure decisions. A recent report by PwC indicates that companies with strong ESG profiles can achieve up to a 10% reduction in capital costs due to the growing demand from investors for sustainable investment opportunities. The organization should evaluate how ESG factors can be integrated into its capital structure to not only enhance its sustainability profile but also to tap into the growing pool of ESG-focused financing.

For example, issuing green bonds or engaging in sustainability-linked loans could provide the organization with competitive interest rates while demonstrating its commitment to environmental stewardship. Additionally, strong governance practices can reduce perceived risks among investors and lenders, potentially leading to more favorable credit terms. The organization must ensure that its ESG initiatives are robust, transparent, and aligned with international standards to fully capitalize on the financial benefits these practices can offer.

Preparing for Technological Disruption in the Maritime Industry

The maritime industry is on the cusp of significant technological disruption, with advancements in automation, digitalization, and clean energy systems. According to a study by McKinsey, shipping companies that embrace digital transformation can realize value increases of up to 30% through improved operational efficiency and new revenue streams. The organization’s capital structure should provide the flexibility to invest in these technologies without over-leveraging or constraining operational cash flows.

Investing in technology is not only about capital allocation but also about strategic timing and execution. The organization should adopt a phased approach to technology investment, prioritizing initiatives that offer the most significant short-term returns or strategic advantages. Furthermore, partnering with technology providers can spread the cost and risk associated with these investments. A collaborative approach to innovation can also provide access to cutting-edge solutions and expertise that may not be available in-house, ensuring that the organization remains at the forefront of industry advancements.

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Reduced interest expenses by 12% through the implementation of an optimized capital structure strategy, enhancing financial stability and debt service coverage.
  • Improved debt-to-equity ratio by 18% compared to industry benchmarks, signaling reduced financial leverage and risk profile.
  • Enhanced return on capital employed (ROCE) by 15% post-implementation, indicating improved efficiency and profitability of capital investments.
  • Established a transparent stakeholder communication plan, resulting in a 10% increase in stock price post-announcement of capital structure changes.

The initiative has yielded significant successes, notably in reducing interest expenses by 12% and improving the debt-to-equity ratio by 18%, aligning with the strategic objectives of lowering costs and optimizing the capital structure. The improved ROCE by 15% post-implementation reflects the effectiveness of the new capital structure in driving better capital investment outcomes. However, the initiative faced challenges in stakeholder resistance and potential regulatory hurdles, impacting the timing and sequencing of financing activities. Additionally, the organization's risk management integration could have been more robust to mitigate currency and interest rate risks effectively. Alternative strategies could have involved more proactive engagement with stakeholders to address resistance and a more comprehensive risk management framework to anticipate and manage potential market conditions and regulatory impacts.

For the next steps, it is recommended to conduct a comprehensive review of the risk management framework, focusing on advanced risk management techniques to enhance the organization's ability to mitigate currency and interest rate risks effectively. Additionally, proactive stakeholder engagement should continue, with a focus on addressing resistance and gaining consensus on the proposed changes. Finally, the organization should explore integrating ESG factors into its capital structure decisions to tap into sustainable financing opportunities and enhance its sustainability profile.


 
Mark Bridges, Chicago

Strategy & Operations, Management Consulting

The development of this case study was overseen by Mark Bridges. Mark is a Senior Director of Strategy at Flevy. Prior to Flevy, Mark worked as an Associate at McKinsey & Co. and holds an MBA from the Booth School of Business at the University of Chicago.

To cite this article, please use:

Source: Debt-Equity Strategy Redesign for Luxury Retailer in Competitive Market, Flevy Management Insights, Mark Bridges, 2024


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