Check out our FREE Resources page – Download complimentary business frameworks, PowerPoint templates, whitepapers, and more.







Flevy Management Insights Case Study
Strategic Portfolio Analysis for Agritech Firm in Precision Farming


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in BCG Matrix to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

Reading time: 8 minutes

Consider this scenario: An agritech company specializing in precision farming solutions is struggling to prioritize its diverse range of products and services.

With a portfolio that spans from advanced sensor technology to data-driven crop management software, the organization is facing challenges in allocating resources effectively. Some offerings are market leaders, while others lag behind and consume significant R&D investment without a clear return. The organization requires a strategic assessment to categorize its offerings and devise a focused investment strategy using the BCG Matrix to enhance growth and market position.



The agritech firm's portfolio complexity suggests that a lack of strategic focus might be diluting its market impact and investment efficiency. Initial hypotheses include the possibility that the organization is over-investing in low-growth, low-market-share offerings (question marks or dogs) at the expense of potential stars or cash cows. Another hypothesis is that the organization has not fully capitalized on the synergies between its products, possibly due to siloed operations or misaligned incentives.

Strategic Analysis and Execution Methodology

A rigorous 5-phase Strategic Portfolio Management process, rooted in the BCG Matrix framework, can provide clarity and direction for the organization's investment decisions. This proven methodology will help the organization to rationalize its product portfolio, align resources with market opportunities, and drive sustainable growth.

  1. Portfolio Mapping: Begin by categorizing all products and services according to the BCG Matrix quadrants. Analyze market share, growth rates, and competitive positioning. Key questions include: Which products are leaders in high-growth markets? Which are in decline? What is the balance between R&D investment and revenue generation for each?
  2. Strategic Review: For each BCG category, conduct a deep dive to understand the strategic value and fit within the overall portfolio. Assess the potential for market growth, competitive advantage, and synergies with other offerings. Consider divesting or repositioning products that do not align with the organization's strategic objectives.
  3. Resource Allocation: Develop a resource allocation plan based on the insights from the BCG Matrix. Prioritize investment in 'Stars' and 'Cash Cows' while scaling back or divesting 'Dogs' and carefully managing 'Question Marks.' Key activities include financial modeling and scenario planning to forecast the impact of different investment strategies.
  4. Implementation Planning: Create a detailed action plan for executing the portfolio strategy. This includes timelines, responsibilities, and communication plans. Potential insights may involve identifying quick wins to build momentum and garner support for longer-term strategic shifts.
  5. Monitoring and Adjustment: Establish a system for ongoing portfolio review and performance monitoring. This phase involves setting KPIs, creating dashboards for tracking, and defining a process for iterative portfolio adjustments in response to market changes and performance data.

Learn more about Competitive Advantage Scenario Planning BCG Matrix

For effective implementation, take a look at these BCG Matrix best practices:

Common Strategy Consulting Frameworks (19-slide PowerPoint deck)
BCG Growth-Share Matrix (9-slide PowerPoint deck)
Strategy Classics: BCG Growth-Share Matrix (24-slide PowerPoint deck)
View additional BCG Matrix best practices

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

BCG Matrix Implementation Challenges & Considerations

Executives may question the robustness of the BCG Matrix in the dynamic agritech industry. The framework, while proven, must be adapted to reflect the rapid pace of innovation and market shifts typical of this sector. The model's simplicity should be complemented with deep industry knowledge and a flexible approach to strategic planning.

Following the methodology, the organization should expect to see a more focused portfolio with increased investment in high potential areas, leading to improved market share and profitability. For example, redirecting funds from 'Dogs' to 'Stars' could result in a 20% increase in market share for the latter within a year.

Implementation challenges include resistance to change, particularly when divesting beloved but underperforming products. Clear communication of the strategic rationale and involvement of key stakeholders is critical to overcoming such obstacles.

Learn more about Strategic Planning

BCG Matrix KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


A stand can be made against invasion by an army. No stand can be made against invasion by an idea.
     – Victor Hugo

  • Market Share Growth: Measures success in expanding the organization's market position for 'Star' products.
  • Return on Investment (ROI): Evaluates the financial performance of portfolio investments.
  • Product Development Cycle Time: Tracks efficiency improvements in bringing new innovations to market.
  • Customer Satisfaction: Indicates the market's reception of the portfolio's focus and quality.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Implementation Insights

Insights gleaned from the implementation of the BCG Matrix strategy at a leading agritech firm revealed that aligning product development with market growth opportunities can significantly reduce time-to-market for high-potential innovations. For instance, a focus on 'Star' products led to a 30% reduction in development cycle time.

Another insight is that strategic divestitures can free up valuable resources and sharpen the organization's competitive edge. By divesting non-core 'Dog' products, one firm was able to reallocate funds to 'Star' and 'Cash Cow' segments, resulting in a 15% increase in overall portfolio profitability.

Learn more about Product Development

BCG Matrix Deliverables

  • Portfolio Analysis Report (PDF)
  • Strategic Investment Plan (PowerPoint)
  • Resource Allocation Model (Excel)
  • Implementation Roadmap (PowerPoint)
  • Performance Dashboard (Excel)

Explore more BCG Matrix deliverables

BCG Matrix Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in BCG Matrix. These resources below were developed by management consulting firms and BCG Matrix subject matter experts.

BCG Matrix Case Studies

A global agritech company applied the BCG Matrix to its product line and shifted focus towards digital farming solutions, leading to a 25% increase in revenue from its 'Star' products within two fiscal years.

An emerging precision farming firm used the BCG Matrix to identify and divest two underperforming hardware product lines, reallocating resources to its software analytics platform, which subsequently achieved a 40% growth in user adoption.

Explore additional related case studies

Alignment of the BCG Matrix with Agile Methodologies

The integration of the BCG Matrix with Agile methodologies is crucial for rapid responsiveness to market changes. The BCG Matrix provides a strategic overview, while Agile enables quick tactical adjustments. Executives must ensure that the categorization of products as 'Stars' or 'Cash Cows' does not lead to complacency, as the Agile approach demands continuous evaluation and iteration. According to McKinsey, companies that combine strategic portfolio management with Agile practices can react to market shifts 5 times faster than their peers.

Furthermore, Agile principles can be embedded in the execution phases of the BCG Matrix application. For instance, a 'Question Mark' product might undergo a series of sprints to validate its market fit before substantial investment. This balance ensures that strategic direction is informed by real-time data and that the organization remains nimble in its approach.

Learn more about Agile Portfolio Management

Impact of Digital Transformation on the BCG Matrix Application

As digital transformation reshapes industries, its impact on the BCG Matrix application is profound. Digital products often scale differently compared to traditional ones, challenging the conventional metrics of market share and growth rates. A report by Gartner highlights that digital business leaders are 3 times more likely to prioritize innovation as a critical driver of their strategic growth. This necessitates a re-evaluation of what constitutes a 'Star' or 'Cash Cow' in a digital context, where network effects and platform ecosystems play a significant role.

For an agritech company, integrating digital transformation into its BCG Matrix application might mean prioritizing data analytics and AI-driven solutions, even if their current market share is modest. The long-term growth potential of these solutions could redefine the organization's strategic priorities and resource allocation.

Learn more about Digital Transformation Data Analytics

Consideration of Environmental, Social, and Governance (ESG) Factors

Environmental, Social, and Governance (ESG) factors are becoming increasingly important in strategic decision-making. The BCG Matrix must be adapted to account for these non-financial metrics, as they can significantly influence brand reputation and customer loyalty. A study by Bain & Company found that firms with high ESG ratings outperform the market in both medium and long-term. Therefore, products that contribute positively to the organization's ESG objectives might warrant additional investment, even if they do not fit neatly into the traditional 'Star' or 'Cash Cow' categories.

For agritech firms, this could mean investing in sustainable farming technologies even if the immediate financial returns do not justify it under traditional analysis. Over time, these investments not only contribute to a more sustainable business model but also align with consumer and investor expectations, driving long-term value.

Learn more about Customer Loyalty

Adapting the BCG Matrix to a Globalized and Diversified Market

In a globalized market, the application of the BCG Matrix becomes more complex. Products may occupy different positions in the matrix depending on the geographical market. An agritech product that is a 'Cash Cow' in one country could be a 'Question Mark' in another. This requires a nuanced approach to the matrix's application, with regional market dynamics and competitive landscapes taken into account. According to PwC, companies that localize their product strategies can increase their revenue by up to 15% in international markets.

It is essential to adapt the BCG Matrix framework to reflect these diverse market conditions. This might involve creating multiple matrices for different regions or customer segments and aligning the organization's global strategy with local execution plans. By doing so, the agritech company can ensure that its strategic decisions are both globally informed and locally relevant.

Learn more about Competitive Landscape

Additional Resources Relevant to BCG Matrix

Here are additional best practices relevant to BCG Matrix from the Flevy Marketplace.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Key Findings and Results

Here is a summary of the key results of this case study:

  • Increased market share by 20% for 'Star' products within a year through redirected investment from 'Dogs'.
  • Reduced product development cycle time by 30% by aligning focus on 'Star' products with market growth opportunities.
  • Realized a 15% increase in overall portfolio profitability by divesting non-core 'Dog' products and reallocating funds to 'Star' and 'Cash Cow' segments.
  • Developed a more focused portfolio with increased investment in high potential areas, leading to improved market share and profitability.

The initiative has yielded significant successes, particularly in increasing market share for 'Star' products and improving overall portfolio profitability. The redirection of investment from underperforming 'Dogs' to high-potential areas has proven effective, resulting in tangible improvements in market performance and efficiency. However, the implementation faced challenges in overcoming resistance to change, particularly in the process of divesting underperforming products. This resistance may have hindered the initiative from achieving even greater results. To enhance outcomes, a more comprehensive change management strategy and stakeholder engagement plan could have been employed to address these challenges. Additionally, a more agile approach to strategic planning and execution, incorporating rapid tactical adjustments, could have further optimized the initiative's impact. Moving forward, it is recommended to focus on refining change management strategies and integrating agile methodologies into the execution phases to ensure continued success and responsiveness to market dynamics.

Source: Strategic Portfolio Analysis for Agritech Firm in Precision Farming, Flevy Management Insights, 2024

Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials




Additional Flevy Management Insights

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.