Bridging the Knowledge Gap Between Innovators and Customers PPT
This PPT slide, part of the 46-slide Psychology of Product Adoption PowerPoint presentation, illustrates a significant gap in understanding between innovators and customers, termed the "Curse of Knowledge." It contrasts the perspectives of insiders—those who develop or promote a product—and outsiders, the potential customers.
From the insider’s viewpoint, the innovator is characterized by extensive experience with the product or technology, often spanning 5 to 20 years. They have a clear understanding of the benefits and needs associated with their offering. This perspective leads to a strong trust in the product, as insiders are self-selected believers who view the status quo as inclusive of new features. Their familiarity can create a blind spot regarding the actual customer experience.
On the other hand, the outsider’s view highlights the customer’s initial encounter with the product. Customers are often seeing the product for the first time, which means their needs are not immediately apparent. They approach with skepticism, questioning claims made by the innovator. This skepticism is compounded by a moderate valuation of promised benefits, as customers weigh these against their existing solutions. The status quo for them includes familiar features, making it challenging to appreciate the new offering.
The slide emphasizes that the core issue lies not in the customer's inability to understand, but rather in the innovator's perspective. This disconnect can hinder effective communication and adoption strategies. Recognizing this divide is crucial for innovators aiming to bridge the gap and enhance customer engagement. Understanding both perspectives allows for more effective messaging and product positioning, ultimately leading to better market acceptance.
This slide is part of the Psychology of Product Adoption PowerPoint presentation.
Designed by a firm of ex-consultants from McKinsey, E&Y, and Bearing Point, this presentation discusses the Psychology of Product Adoption. It covers important concepts like Prospect Theory, Innovator's Curse, and Endowment Effect.
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Behavioral Economics Product Strategy Psychology Product Launch Strategy Customer Experience Product Adoption Effective Communication Positioning
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