Framework for Identifying New Business Opportunities PPT

This PPT slide, part of the 81-slide How to Prepare a Business Plan PowerPoint presentation, categorizes types of new businesses into a matrix based on the novelty of the product/service and the industry. The vertical axis distinguishes between new and existing products or services, while the horizontal axis differentiates between new and existing industries. This structure allows for a clear visual representation of business opportunities.

In the upper left quadrant, labeled "New product," examples include Palm, Smart, Sony Playstation, and Rollerblades. These represent innovations within existing industries, showcasing how companies can introduce new products to established markets. This quadrant emphasizes the potential for growth through product differentiation.

The upper right quadrant, "New industry," lists ventures like Direct Satellite TV, Netscape, and Mobile Telephony. These examples illustrate businesses that not only introduce new products, but also create entirely new industries. This quadrant highlights the transformative potential of innovation, suggesting that entering uncharted territory can lead to significant market opportunities.

The lower left quadrant, "Existing industries and businesses," likely contains examples of traditional companies that have not ventured into new product or industry territory. This area serves as a reminder of the risks associated with stagnation in a rapidly evolving market.

Lastly, the lower right quadrant, "New business system," features companies like Dell, Fotolabo, Charles Schwab, and FedEx. These firms exemplify innovative business models that redefine existing industries. This quadrant suggests that rethinking operational frameworks can lead to substantial competitive positioning.

Overall, the slide provides a strategic framework for understanding where new business opportunities lie, encouraging executives to consider both product innovation and industry creation as paths to growth. It serves as a valuable tool for identifying potential ventures that align with market dynamics.

This slide is part of the How to Prepare a Business Plan PowerPoint presentation.

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