Competitive Analysis: Rusmar vs. 3M/Sanifoam PPT

This PPT slide, part of the 81-slide How to Prepare a Business Plan PowerPoint presentation, presents a comparative analysis of Rusmar, Inc. against its competitor, 3M/Sanifoam, focusing on customer requirements and the degree of fulfillment for each company. The structure is organized into key customer requirements, with a clear indication of how each company meets these needs.

The first section highlights the requirements for covering layers with low volume, where both companies show strong fulfillment. However, when it comes to application times, Rusmar demonstrates a significant advantage, completing applications in 30 minutes compared to 3M's 60 minutes. This efficiency could be a critical factor for customers prioritizing speed.

The slide also discusses the simplicity of application and cost advantages. Rusmar offers a lower cost per square foot, which may appeal to budget-conscious customers. The analysis indicates that Rusmar fulfills these requirements effectively, while 3M falls short on cost efficiency.

In terms of performance as a layer of earth, both companies are rated equally for odor absorption. However, Rusmar is less effective regarding erosion from weather and protection from pests, where 3M holds the edge. This could be a consideration for customers in environments prone to these issues.

The availability of foam is another critical factor. Rusmar's consistent supply is highlighted, while 3M's availability is less certain. The slide concludes with a note on the applicator license, emphasizing that Rusmar offers a quicker and less costly process, which could reduce regulatory concerns for potential customers.

Overall, this analysis provides valuable insights for decision-makers evaluating their options in the market, particularly emphasizing Rusmar's strengths in application speed and cost efficiency while acknowledging areas where 3M may excel.

This slide is part of the How to Prepare a Business Plan PowerPoint presentation.

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