Marketing Organization 2.0 – PowerPoint PPT Template

AGILE PPT TEMPLATE DESCRIPTION

Editor Summary Marketing Organization 2.0 is a 21-slide PowerPoint by LearnPPT Consulting that outlines a 3-part framework for modernizing marketing structures: centralize the right activities, create the right organization structure, and redefine roles and talent management. Read more Includes 6 deliverables/tools: centralization strategy template, organizational structure framework, role definition templates, five-dimensions comparison chart, agile marketing implementation checklist, and presentation templates. Target users include marketing executives, business strategists, HR professionals, and consultants; sold as a digital download on Flevy with immediate digital download.

Use this deck when an organization needs to evolve marketing structure due to digital complexity, multiple channels, or changing customer touchpoints—during strategic planning, post-merger integration, or capability-building workshops.

  Chief Marketing Officers designing which marketing functions to centralize using the centralization strategy template.
  Strategy leads choosing between centralized, distributed, or hybrid models by applying the five-dimensions comparison chart.
  HR leaders creating role definitions and sourcing non-traditional talent with the role definition templates.
  Transformation consultants running workshops to define a hybrid org and agile rollout using the presentation templates.

The three-part approach—assess centralization, select structure, redefine roles—follows common consulting phases of assessment, design, and implementation.

Read Presentation Deep Dive

Explore Slides inside the Deck:

Strategic Framework for Marketing Structure Optimization Comparative Analysis of Marketing Organization Models Evaluating Organizational Structures: Pros and Cons

The Digital Age has fundamentally changed Marketing. There are countless more marketing channels, customer touch points, data sources—all from disparate systems and providers. To deal with these changes, we need a new type of Marketing Organization—Marketing Organization 2.0.

This framework discusses following 3 structural changes needed to evolve our Marketing Organization to 2.0:

1. Centralize the Right Activities
2. Create the Right Organization Structure
3. Redefine Roles and Talent Management

Implementing these structural changes will improve agility within the Marketing Organization.

Additional topics discussed include Marketing Organization Models (Centralized, Distributed, Hybrid), Five Dimensions of Marketing Organizations (Segment-centric, Product-centric, Channel-centric, Geography-centric, Function-centric), new talent pools, new roles and job titles, among other topics.

This deck also includes slide templates for you to use in your own business presentations.

The Marketing Organization 2.0 framework also delves into the strategic decision-making process for centralizing versus distributing marketing activities. It offers a comparative analysis of centralized, distributed, and hybrid models, highlighting the pros and cons of each. This enables organizations to make informed decisions tailored to their unique business needs.

The PPT provides a detailed examination of the five dimensions of marketing organizations: segment-centric, product-centric, channel-centric, geography-centric, and function-centric. Each dimension is explored with its respective trade-offs, allowing executives to understand the implications of different structural choices. This ensures alignment with overarching business objectives.

New roles and talent management strategies are essential components of Marketing Organization 2.0. The presentation outlines emerging roles such as Chief Customer Experience Officer and Data Storyteller, emphasizing the need for diverse skill sets. This focus on talent management ensures that your organization is equipped to handle the complexities of modern marketing.

Explore Slides inside the Deck: