Sustainable, superior returns accrue to companies that focus on what they do best. It is that simple. Yet it is incredibly hard to internalize. It is the rare company that focuses on what we do better than anyone in making every operating decision across every business unit and product line. Rarer still is the company that has aligned its differentiating internal capabilities with the right external market position. These companies are called coherent.

Most companies do not pass the coherence test because they succumb to intense pressure for top line growth. They chase business in markets where they do not have the capabilities to sustain success. Being coherent allows our companies to establish our differentiated capabilities to achieve greater profitability and market leadership.

This presentation provides the framework towards achieving Capabilities Coherence:

1. Value Creation
2. Capabilities System
3. Product & Service Fit

Companies achieve competitive advantages when the alignment of value creation, capabilities system and product & service fit are achieved.

This deck also includes slide templates for you to use in your own business presentations.

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