This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Best customer competitor company PPT: Learn to analyze your business competitive position with clear frameworks and examples. Download this detailed PowerPoint now. Competitive Position Analysis is a 18-slide PPT PowerPoint presentation slide deck (PPT) available for immediate download upon purchase.
Some of the tools already touched on in previous decks can also be used to establish an organization's competitive position. In this guide, we will look at some of the other tools and frameworks we commonly use:
• Competitive / Company Profiling
• Market Attractiveness vs. Business Strength Matrix
• Ratio Analysis
This PPT dives deep into the analytical problem-solving process, guiding you through each critical step from defining issues to developing actionable recommendations. The structured approach ensures that you gather and analyze data effectively, leading to insightful conclusions. This is not just a theoretical guide; it provides practical frameworks and methodologies that can be directly applied to real-world business scenarios.
Competitor profiling is a key focus, offering a comprehensive assessment of a company's performance relative to its competitors. The document outlines essential elements such as background information, organizational structure, key financials, and market positioning. These profiles enable you to identify strengths, weaknesses, and strategic opportunities within your industry, providing a solid foundation for competitive analysis.
The market attractiveness vs. business strength matrix is another powerful tool included in this guide. This matrix helps you compare the performance of different businesses within their markets, offering visual representations and actionable insights. By positioning businesses according to market attractiveness and business strength, you can make informed strategic decisions that drive growth and competitive advantage.
This PPT slide outlines a structured approach to creating competitor profiles in 4 essential steps. The first step involves acquiring foundational knowledge of the company and industry, including gathering information from the company's website, analysts’ reports, and its position in the value chain. The second step focuses on identifying necessary data for profiling, ensuring all relevant background information is included, particularly regarding the strategic issue at hand. The third step emphasizes gathering and analyzing data from diverse sources, employing techniques like financial analysis and product/channel analysis, while considering trade-offs such as niche versus scale. The final step entails evaluating the company through competitor field maps, assessing relative positions based on product/service offerings and channel usage, and utilizing models like SWOT for deeper insights.
This PPT slide outlines a structured approach to competitor profiling using 2 primary tools: a Company Profile Template and a Competitive Field Map. The Company Profile Template focuses on key elements such as target customers, products and services, pricing strategies, and distribution channels. Target customers are segmented into categories like private clients, charities, pension funds, and corporations, allowing for targeted analysis. The Products/Services section details offerings like financial planning, tax reporting, portfolio management, and pension planning, clarifying alignment with customer needs. Pricing strategies range from fixed fees to commission-based structures, impacting cost-effectiveness assessments. The Distribution/Channels section highlights lead generation methods, including referrals and face-to-face meetings, emphasizing relationship maintenance in sales. The Competitive Field Map visually categorizes competitors like Chase and BKB based on market focus and operational scale, aiding in strategic decision-making and market positioning.
This PPT slide provides an overview of frameworks for assessing strategic positioning, divided into 4 sections. The "Bases of Competitive Rivalry (Strategic Groups Analysis)" categorizes companies by market position and strategic approach, helping identify competitor clusters and market dynamics. The "Value Chain Comparisons" outlines key components like Sales & Marketing, Procurement, Manufacturing, Distribution, and Customer Service, emphasizing their roles in delivering customer value and identifying operational efficiencies. The "CSF Analysis" evaluates critical success factors across competitors, offering insights into performance against key metrics for strategic decision-making.
Competitor profiling serves as a strategic analysis tool, highlighting key strengths and capabilities of industry players. It facilitates comparisons using a standardized template, aiding in understanding competitors' strategic positions across dimensions such as product offerings and channel usage. This tool identifies strengths and weaknesses, revealing portfolio gaps and assessing the client company's relative strength. While it provides essential insights for decision-making, its limitations include the need for benchmarking over time and potential challenges in summarizing key messages. Additionally, the analysis often focuses on current conditions, which may restrict its strategic value. Effective competitor profiling should be integrated with other analytical methods for maximum effectiveness.
Source: Best Practices in Market Analysis, Competitive Analysis, Ratio Analysis, Company Analysis, Positioning PowerPoint Slides: Analyzing the Competitive Position of a Company PowerPoint (PPT) Presentation Slide Deck, LearnPPT Consulting
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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